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Public policy

NAA Statement on State of Oregon Settlement with Bogus Subscription Renewal Companies

NAA is pleased to learn that the State of Oregon has reached a $3 million settlement agreement that protects consumers from unauthorized and misleading subscription renewal practices.

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Digital media


Digital Revenue

How to leverage data and analytics to grow advertising revenue

July 01, 2015

This guest article is the second of three that examine how data and analytics offer opportunities to improve business performance in the three primary functions: editorial, advertising and audience. This article focuses on how data and analytics can improve revenue yield from advertising.

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Industry Insight


Lisa Glowinski

Five Answers with Lisa Glowinski, More Content Now

June 30, 2015

Lisa Glowinski, general manager at More Content Now for GateHouse Media, will speak at the Local Media Native Advertising Interactive Summit. NAA caught up with her to learn more about innovation at More Content Now.

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NAA Roundup


newspaper with coffee

NNN rolls out programmatic offerings

June 26, 2015

The Newspaper National Network (NNN) is introducing programmatic offerings for online. NNN, a marketing partnership of the nation's top 25 newspaper companies, is partnering with GroupM to provide programmatic offerings across select brands.

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Audience & Circulation


latest coffee man

The New York Times and Financial Times launch free digital access program for hotels

June 26, 2015

The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.

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Social Media


dallas morning news education

How The Dallas Morning News helps parents cover education

June 23, 2015

What began as a need to share information about prekindergarten enrollment within the Dallas Hispanic community turned into the Hispanic Families Network, an initiative between The Dallas Morning News, Al Dia, and Southern Methodist University.

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Marketing


Green screen

How newspapers use green-screen technology at events

June 18, 2015

Newspapers use customized green-screen attractions to engage with event attendees and to gather their contact information. The newspapers can use the data to deepen relationships with readers and to reach potential subscribers.

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