Audience & Circulation
Data makes the importance of higher engagement levels crystal clear. While many in our company track the number of unique visitors that come to our websites, I track the number of uniques that see a stop light box and how many convert to a subscriber. The first time you see how few visitors consume enough content to actually fire a stop light box each month is unnerving and an issue for almost all newspaper websites.
NAA RoundupJuly 25, 2014
New Media Investment Group Inc. has reached an agreement to purchase The Providence Journal and related assets for $46 million from A. H. Belo Corporation.
Digital innovationJuly 23, 2014
Before you open your wallet for a cause, you can reach for a tool to avoid a scam. Charity Checker, created by the Tampa Bay Times and Center for Investigative Reporting, can help individuals and newspapers.
Industry InsightJuly 23, 2014
Matt Pittman, host of Matt About Jax for the Florida Times-Union, explains how he got into the newspaper business with his web series and how he describes himself in the community.
CEO UpdateJuly 22, 2014
NAA president and CEO Caroline Little writes, "To be successful is to command multiple technologies and share news with readers in new and exciting ways."
ResearchJuly 21, 2014
Since the late 19th century, U.S. newspapers' funny pages have tickled readers' funny bones. NAA put together a short quiz on comic strips' amusing characters, wacky plots and running gags.
CareersJuly 21, 2014
This page features the latest job openings at NAA. Currently, NAA is looking for a Communications Project Manager. More openings will be coming throughout the summer, so bookmark the page.