The sky is always falling and newspapers are always dying. For more than a decade, that has been a common and constant refrain. I have been asked frequently about the state of the industry as people search for the worst. Though newspaper media is enjoying the largest audiences ever, there is one fact that always tends to be obscured or outright ignored – newspapers are still making money and newspapers remain a good investment.
Industry InsightSeptember 16, 2014
Richard and Martha Cichelli, co-owners of Software Consulting Systems, explain why they feel trust is the most important commodity for newspapers and why it must be maintained.
Net NeutralitySeptember 15, 2014
"Maintaining an open and sustainable Internet—where publishers can continue to distribute important content serving the public interest without restrictions—is essential to ensuring the role of media organizations in maintaining an informed public."
Digital InnovationSeptember 15, 2014
In April 2013, Cox Media Group launched Rare.us, a digital-only property that had executives within the company excited. The site delivered visitor counts in the six-figures per month in 2013 and that number swelled to 20 million for August of this year.
Audience & CirculationSeptember 12, 2014
For The Olympian, audience growth has come from revamping online operations for an audience that has rapidly embraced mobile. Mobile growth, says online editor Ian Swenson, “is partly a result of the market, and partly a result of what we’re doing.”
NAA RoundupSeptember 12, 2014
The Los Angeles Times announced its new Los Angeles Times Documentaries series will air on DIRECTV’s Audience Network. Each 20-30 minute film will air exclusively on the satellite service provider for 90 days.
Advertising ResearchSeptember 11, 2014
New research from NAA in "How America Shops and Spends 2014" reveals that eight in ten U.S. adults – 79 percent – took action in the past month as a result of seeing a newspaper ad.