Audience and CirculationJuly 31, 2015
2015 is the latest installment of NAA's Circulation Facts, Figures & Logic, an ongoing circulation study documenting fundamental changes in marketing the daily newspaper and the role these strategic changes play in the development of the industry’s the new business model. Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely on for measuring performance and industry standards.
Industry InsightAugust 03, 2015
Centro, a provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. Katie Risch, Centro's senior vice president of publisher development, talked to NAA about the ad-buying technology tool.
NAA RoundupJuly 31, 2015
Kantar Media announced this week it is investing in BIScience, a data analytics firm that specializes in cross-channel and global digital media monitoring and optimization.
Digital MediaJuly 22, 2015
A new domain name may help journalists and media companies better connect with their readers. Rightside, a provider of domain name services, announced the availability of .news Web addresses. Individuals and businesses can purchase the extension through multiple registrars.
CEO UpdateJuly 20, 2015
Summer months bring increased travel and varying schedules for everyone, presenting a challenge to the media enterprises seeking to engage audiences. How do media stay relevant to audiences that are on-the-go?
Audience and CirculationJuly 15, 2015
The Albuquerque (New Mexico) Journal recently eliminated its coin-operated newspaper racks after an eye-opening 8-week test. Joe Leong, vice president of circulation at the Journal, shares lessons learned from the company's test and process.
Paid Content July 10, 2015
The Atlanta Journal-Constitution is taking on a form of storytelling outside of their traditional print and digital methods to add dimension to powerful stories and have a greater impact with readers: podcasting.