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Audience and Circulation

2015 NAA Facts, Figures & Logic

July 31, 2015

2015 is the latest installment of NAA's Circulation Facts, Figures & Logic, an ongoing circulation study documenting fundamental changes in marketing the daily newspaper and the role these strategic changes play in the development of the industry’s the new business model. Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely on for measuring performance and industry standards.

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LATEST STORIES

CEO Update


CEO Update

Witnessing the evolution of the newspaper industry

August 25, 2015

Four years ago, most of us wouldn’t have predicted TV series would debut online or that people would prefer online music streaming and radio apps over CDs and iPods. And four years ago, most of us wouldn’t have imagined we would get our news updates on our watches.

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NAA Roundup


NAA Roundup 8-21-15

Publishers Adopt New Technology to Place Ads in Online Comments

August 21, 2015

Livefyre, an online engagement technology company, announced a new feature that allows publishers to place ads into their online comment streams. Publishers can sell the ads directly and control their placement and frequency.

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NAA Blog


Football stadium

How GateHouse Media's Center for News and Design is tackling football coverage

August 21, 2015

The Center for News and Design stands ready to help newspapers score points with readers and advertisers. Newspapers outside GateHouse can purchase NFL and college football pages from the Center. Once newspapers get the pages, they can customize them with their ads, folios and logos.

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Digital Media


NewsPix thumbnail

NewsPix tool helps newspapers remain visible to digital audiences

August 19, 2015

Newspapers can engage their digital audiences in a new way by keeping their brands in front of readers each time they open a new Web browser tab. NewsPix makes it possible for readers to constantly return to their preferred newspapers’ website and help news organizations create deeper relationships with their online audiences.

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Industry Insight


Eric Johnston

Five Answers with Eric Johnston, Pioneer News Group

August 18, 2015

Pioneer News Group, headquartered in Seattle, includes 23 daily and weekly newspapers in Idaho, Montana, Oregon, Utah and Washington. Eric Johnston, chief operating officer of Pioneer News Group, talked to NAA about the company's culture of innovation and exploration as well as his primary business objective.

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NAA Blog


Anna Schuleit Haber

How 'The Alphabet' project transformed a newspaper's front page

August 13, 2015

A public art project involving the alphabet and a newspaper spelled creative collaboration. "The Alphabet" project featured the bold display of each letter on the front page of the Sentinel & Enterprise in Fitchburg, Massachusetts. A letter dominated the newspaper's front page from July 13 to Aug. 11.

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