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Audience & Circulation

NAA Single Copy Snapshot

May 04, 2016

Over the last three years, a number of factors affected weekday and Sunday single copy sales, including dramatic increases in the retail prices for newspapers, while at the same time reducing promotional and distribution costs, as well as the increasing use and popularity of digital offerings and mobile apps, particularly for breaking news and updated information.

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AUDIENCE & CIRCULATION

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NAA News & Media


Mario-Garcia

Designing a News Experience for Today’s Reader

May 04, 2016

Dr. Mario García consults with newspapers worldwide on designing a cutting-edge newspaper experience that fits the needs of both audiences and advertisers, and is currently working with GateHouse Media’s publications as well as outlets in Norway and the Philippines. He recently spoke on this topic as part of a breakout session at NAA mediaXchange 2016, and sat down with NAA separately to discuss three of his top recommendations for publishers to create a thriving news experience:.

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News & Media


capitol steps

Statement from Newspaper Association of America: Federal Trade Commission’s Complaint against Bogus Subscription Renewal Firms

May 04, 2016

NAA and its members are pleased to learn of yesterday's announcement that the FTC has filed a complaint against dozens of companies that sent misleading subscription renewal notices to newspaper subscribers. The FTC alleges that the notices overcharged by more than 40 percent above the amount newspapers typically charge for a subscription renewal.

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NAA News & Media


Supreme-Court

Authors Guild v. Google

May 03, 2016

The Supreme Court’s recent decision in the Authors Guild v. Google case to uphold the lower court’s decision not to require Google to obtain permission or monetization of millions of books for creation of a searchable library has created a remarkably expansive view of the Fair Use Doctrine – which is, ironically, now unfair to the content creators themselves.

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News & Media


couple reading news

Sell the Good Beer: Serving your audience content worth paying for

May 03, 2016

The market for digital content is similar to the market for beer. Most readers will consume what content they can without paying, but some customer will pay for good content, just as some customers will pay for good beer when free beer is offered. Many digital publishers have not decided what type of customer they are trying to serve and are lacking the strategic direction necessary for their digital products to be successful.

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NAA News & Media


David-front-page

Why You Should Buy a Newspaper

April 29, 2016

The newspaper business has changed a lot and is certainly much less profitable now than it used to be. But so what? Lots of industries go through ups-and-downs as technologies and customer preferences change. That doesn’t mean they are “dead” businesses.

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Industry Insight


Mark-smith-home

Five Answers with Mark Smith, The Washington Post

April 29, 2016

Mark W. Smith is The Washington Post’s editor for mobile web. His focus is on traffic growth, especially among mobile web users. Before The Post, Mark led social media strategy for USA TODAY. Mark also teaches journalism at the University of Maryland’s Philip Merrill School of Journalism.

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