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Forecast: 'Native social' mobile ad format is growing quickly

A new forecast for the local media industry highlights the fast growth of the "native social" mobile ad format. Rick Ducey, managing director of BIA/Kelsey, provided the native advertising forecast at the Local Media Native Advertising Interactive Summit. "Within the mobile ad channel, native ad formats on social platforms are the fastest-growing segment," he said.

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NAA Roundup

NAA Roundup 7-31-15 lg text

Kantar Media Partners with BIScience to Offer Clients Digital, Programmatic Tracking

July 31, 2015

Kantar Media announced this week it is investing in BIScience, a data analytics firm that specializes in cross-channel and global digital media monitoring and optimization.

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Digital Media

Domain name

Web addresses with .news are now available

July 22, 2015

A new domain name may help journalists and media companies better connect with their readers. Rightside, a provider of domain name services, announced the availability of .news Web addresses. Individuals and businesses can purchase the extension through multiple registrars.

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CEO Update

CEO Update

Developing innovative ways to keep readers engaged during the summer months

July 20, 2015

Summer months bring increased travel and varying schedules for everyone, presenting a challenge to the media enterprises seeking to engage audiences. How do media stay relevant to audiences that are on-the-go?

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Audience and Circulation

Albuquerque Journal news rack

How Albuquerque Journal phased out its news racks

July 15, 2015

The Albuquerque (New Mexico) Journal recently eliminated its coin-operated newspaper racks after an eye-opening 8-week test. Joe Leong, vice president of circulation at the Journal, shares lessons learned from the company's test and process.

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Paid Content


Inside The Atlanta Journal-Constitution's podcast series, 'Breakdown'

July 10, 2015

The Atlanta Journal-Constitution is taking on a form of storytelling outside of their traditional print and digital methods to add dimension to powerful stories and have a greater impact with readers: podcasting.

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Industry Insight

Guy Tasaka

Five Answers with Guy Tasaka, Calkins Media

July 07, 2015

Calkins Media is doing innovative work in the over-the-top (OTT) space, where media is delivered over the Internet. NAA caught up with Guy Tasaka, chief digital officer and vice president at Calkins, to learn more about his company's OTT strategy and technology.

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