All NAA.org Updates

NAA mediaXchange 2014

Sunday, 16 Mar 2014

NAA mediaXchange offers unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

Early-bird pricing is now available for NAA members. Don't wait! Register today.

API Program: Growing Audiences

Monday, 15 Jul 2013

<p>The battle for audiences is transforming the way we publish – on the Web, through mobile devices and in print. From each study conducted by NAA, focused on newspapers that have maintained readership or increased total audience, has surfaced a common thread: These are the newspapers that make understanding their audiences and their community part of their primary mission. The challenge now is to leverage new technology and platforms – from print to digital devices and social media – to connect audiences across content, marketing and sales platforms.</p>

API Program: Mobile Digital Publishing

Monday, 17 Jun 2013

The rapid growth of Internet-enabled devices has fundamentally changed how news organizations interact with their audiences. According to a recent Pew/Economist Group study on mobile news, “fully a third of all U.S. adults now get news on a mobile device at least once a week.” However, with an ever-increasing number of devices to support, it’s hard for publishers to know the most cost-effective ways to reach their always-on audiences. Which paths should you follow? Should you go mobile Web or mobile app? How do you monetize the mobile experience? How do you sell it?

Developing and Executing a Paid Digital Revenue Strategy

Tuesday, 21 May 2013

As more newspapers decide to charge for their digital content, media executives are facing a tough question: what are the best ways to convince customers to pay for digital access and content that was previously available for free? Many are finding success in comprehensive pricing structures that include both print and digital, as well as in proactive marketing efforts highlighting the value of the newspaper’s offerings, especially on digital platforms. Bolstering coverage and offering more services also has been an effective way for newspapers to spur digital sign-ups.

Newspaper Association of America welcomes reintroduction of Free Flow of Information Act

Wednesday, 15 May 2013

“The Newspaper Association of America looks forward to the reintroduction by Sen. Chuck Schumer, D-N.Y., of the Free Flow of Information Act, which was passed by the Senate Judiciary Committee in 2009. As events that have come to light this week have demonstrated, the public's right to the free flow of information – including on all matters of government conduct – is essential in preserving our unique American democracy."

The State of the Art in Designing Content for Tablets

Tuesday, 14 May 2013

In the three years since Apple debuted the iPad, tablets have become the fastest growing digital technology ever introduced. As of January 2013, nearly a third of adults owned some brand of tablet, a 24 percent leap from just three months prior and 63 percent higher than a year earlier, according to the Pew Research Center. What has been learned about how people use tablets and what kinds of presentations work well? What, in short, is the state of the art about how to design for the tablet? A review of the audience research and case studies of a dozen-plus tablet designs suggests a core body of ideas entering 2013.

API Program: Meters, Members and Digital Publishing Revenue

Tuesday, 14 May 2013

Learn to optimize the value of print and digital products with smart pricing and winning strategies for high-impact, multiplatform sales and reader-driven revenue. Find out how to apply benchmarks and analytics to measure various pricing and metering scenarios that inform your advertising and paid-content strategies.

Tony Mineart Merchandiser of the Year Awards

Tuesday, 14 May 2013

UPDATE: Winners Announced! Each year, the Newspaper Association of America honors retailers who have demonstrated a long-term cooperative effort to sell and market newspapers in their stores with the Tony Mineart Merchandiser of the Year Awards.

NAA President and CEO Caroline H. Little comments on the Justice Department’s seizure of Associated Press confidential telephone records

Monday, 13 May 2013

Caroline H. Little, president and CEO of the Newspaper Association of America, issued the following statement:

"Today, we learned of the Justice Department's unprecedented wholesale seizure of confidential telephone records from The Associated Press. These actions shock the American conscience and violate the critical freedom of the press protected by the U.S. Constitution and the Bill of Rights. ...

NAA research reveals U.S. consumers rely on newspaper media when making purchase decisions

Tuesday, 07 May 2013

More than 8 in 10 adults – 81 percent – took action in the past month as a result of seeing a newspaper ad, new research from the Newspaper Association of America shows. More than half made an actual purchase. “How America Shops and Spends 2013,” conducted for NAA by Frank N. Magid Associates, measures patterns of behaviors in U.S. consumers, including advertising media usage for shopping and purchasing, the role of newspaper media in purchase decisions, the use of preprints and coupons, and online shopping actions.