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EVENTS

 

Upcoming Events

Revenue Streams and Audience Builders: Ideas that Work

Thursday, April 24, 2014

Begin your journey to achieving your 2014 audience and revenue goals with quality programming from NAA. This fast-paced hour long session will feature nearly 40 audience and revenue building ideas captured by Jerry Hill, senior vice president of circulation for Gannett Co., and Paul Felicissimo, vice president of circulation, community marketing for Gatehouse Media.

Attention Economy: Metrics That Matter

Wednesday, May 14, 2014

Welcome to the new world of Attention Metrics – brand-focused signals that go beyond clicks and surveys to show the value of your inventory. This webinar will explore the impact to publishers of the recent MRC advisory toward transacting on viewable impressions instead of served impression. Find out what you can do about this change.

Executing a Data Driven Strategy to Build Audience

Thursday, May 22, 2014

Expanding a newspaper’s paid digital and print audience requires a data driven strategy and knowledgeable insight into reader behavior. The team from Cox Media Group will share their paid digital engagement strategy and life cycle marketing email approach to building audience and revenue for CMG newspapers and how these principles are applied in markets from Austin to Atlanta. 

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Recent Events

NAA mediaXchange 2014

Sunday, March 16, 2014

NAA mediaXchange offers unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

AAM Reporting and Qualification Standards: The Changes Underway

Thursday, November 07, 2013

The total circulation metric is changing, along with many of the AAM reporting requirements. This session is designed to explain what newspapers need to do today, the decisions newspapers need to make next, and what to expect in the next phase of reporting changes.

Native Advertising: What it is and what it isn't

Wednesday, October 30, 2013

Native advertising is all the buzz, even if not everyone agrees what it is. It came up repeatedly at Advertising Week events last week in New York, and top-flight publishers such as The New York Times, The New Yorker, The Washington Post and, notably, Forbes, have experimented with the form. Other major publishers quietly are shopping their similar offerings around. Meanwhile digital-first news organizations such as Buzzfeed, Gawker, Quartz and The Huffington Post consider native advertising a core sponsorship offering.

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