Thursday, May 19, 2016
Presenter: Mike Smith, Director, Publisher Solutions, Centro
We’ve all heard the term programmatic, but what does it really mean, and how can we hop on the programmatic money train? During our May 19 webinar, we will demystify the programmatic space, and learn about how publishers around the country are getting bigger shares of their local advertisers’ digital budget by leveraging programmatic technology.
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Sunday, April 17, 2016
NAA mediaXchange is the largest annual gathering of newspaper and news media industry executives in North America, offering an exchange of information and ideas with programming and unprecedented networking opportunities that generate results.
Thursday, March 24, 2016
This webinar will examine the trends among mobile shoppers and buyers, and the implications for newspaper publishers. Specifically, we will look at shopping and buying behaviors by category and device; diversity of audience segments across devices; mobile shopping behaviors among various generations; the role of social media in the mobile shopping experience; attitudes toward mobile advertising vs. other media; and implications for newspaper publishers.
Thursday, February 04, 2016
This webinar will show where to find the candidates and campaigns, and how to position the local newspaper with the best story about the power of your audience and their voting history. In addition, the webinar will cover how to use the latest research from Borrell and Scarborough and how to simplify the buying process for candidates by putting simple packages together so the “Yes” decision is an easy one for them to make. Time: 1:00 - 2:00 PM EST
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