EVENTS

Home Improvement: Understanding the Consumer and the Business

Monday, March 05, 2012

Join Art Spinella, president of CNW Research, to understand how consumers think and buy in the growing sector of home improvement retail.

NAA mediaXchange 2012

Monday, April 02, 2012

Join us in Washington, D.C., April 2-5, for the largest annual gathering of industry executives in North America.

NAA mediaXchange offers unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results.

Scheduling Advertiser Meetings at NAA mediaXchange with the New Electronic Scheduling Tool: For Members

Wednesday, February 01, 2012

For Members - In an effort to better facilitate meetings between advertisers and newspapers at NAA mediaXchange 2012, NAA is introducing a new electronic scheduling tool, which uses the LinkedIn profiles of you and your customers to propose times and dates to meet. It makes the process faster, easier and more convenient than the old fashioned e-mail and phone call approach. Attend this webinar to learn how this tool can ease the process of scheduling your appointments, how to activate it and how to begin setting up your April appointments.

Scheduling Advertiser Meetings at NAA mediaXchange with the New Electronic Scheduling Tool: For Advertisers

Friday, January 20, 2012

For Advertisers - In an effort to better facilitate meetings between advertisers and newspapers at NAA mediaXchange 2012, NAA is introducing a new electronic scheduling tool, which uses the LinkedIn profiles of you and your customers to propose times and dates to meet. It makes the process faster, easier and more convenient than the old fashioned e-mail and phone call approach. Attend this webinar to learn how this tool can ease the process of scheduling your appointments, how to activate it and how to begin setting up your April appointments.

How Newspapers Can Optimize Traffic and Revenue with Mobile, Part 2: A Look at Mobile Apps

Tuesday, December 13, 2011

With U.S. smartphone penetration hitting 40 percent and tablet ownership expected to exceed 40 million by the end of 2012, the opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. How to best engage users in your mobile apps, drive usage and deliver that audience to advertisers? In this joint MMA/NAA webinar, mobile industry experts will offer five critical steps for optimizing your usage and revenue on mobile apps.