Sunday, March 16, 2014
NAA mediaXchange offers unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.
Early-bird pricing is now available for NAA members. Don't wait! Register today.
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Thursday, November 07, 2013
The total circulation metric is changing, along with many of the AAM reporting requirements. This session is designed to explain what newspapers need to do today, the decisions newspapers need to make next, and what to expect in the next phase of reporting changes.
Wednesday, October 30, 2013
Native advertising is all the buzz, even if not everyone agrees what it is. It came up repeatedly at Advertising Week events last week in New York, and top-flight publishers such as The New York Times, The New Yorker, The Washington Post and, notably, Forbes, have experimented with the form. Other major publishers quietly are shopping their similar offerings around. Meanwhile digital-first news organizations such as Buzzfeed, Gawker, Quartz and The Huffington Post consider native advertising a core sponsorship offering.
Thursday, October 10, 2013
Today’s newspapers offer multiplatform solutions to advertisers in search of targeted audiences, as well as total reach of the marketplace. For most newspapers, the solution will be using an AAM Consolidated Media Report. This new reporting format provides newspapers the opportunity to report their total audience across multiple platforms and products, beyond traditional circulation metrics.
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