Thursday, June 16, 2016
From this year’s NAA Audience Symposium, we present more than three dozen ideas to build audience and revenue. In this rapid fire session, the kick-off for NAA’s Audience & Revenue Summer Webinar Series, the team will present the best ideas submitted by members from across the country.
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Thursday, May 19, 2016
Presenter: Mike Smith, Director, Publisher Solutions, Centro
We’ve all heard the term programmatic, but what does it really mean, and how can we hop on the programmatic money train? During our May 19 webinar, we will demystify the programmatic space, and learn about how publishers around the country are getting bigger shares of their local advertisers’ digital budget by leveraging programmatic technology.
Sunday, April 17, 2016
NAA mediaXchange is the largest annual gathering of newspaper and news media industry executives in North America, offering an exchange of information and ideas with programming and unprecedented networking opportunities that generate results.
Thursday, March 24, 2016
This webinar will examine the trends among mobile shoppers and buyers, and the implications for newspaper publishers. Specifically, we will look at shopping and buying behaviors by category and device; diversity of audience segments across devices; mobile shopping behaviors among various generations; the role of social media in the mobile shopping experience; attitudes toward mobile advertising vs. other media; and implications for newspaper publishers.
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