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NAA mediaXchange 2012: Video Coverage

The Newspaper Association of America provided live online video coverage of the general sessions from NAA mediaXchange 2012 in Washington, D.C. After the conference, session video was archived and is available here.

Welcome/Opening Remarks

Speakers

  • Mike Reed, NAA Board of Directors Chairman
  • Caroline Little, President and CEO, NAA

ARCHIVED VIDEO

Welcoming remarks by NAA’s Board Chairman and President and CEO.


General Session: Innovation and Business Transformation
A Q&A with Bob Carrigan, CEO, IDG Communications

Speakers

  • Bob Carrigan, CEO, IDG Communications
  • Jim Moroney, Publisher, Dallas Morning News

ARCHIVED VIDEO

Digital media over the next 20 years will be supported by a variety of forms of sponsorship, reader revenue, and lead generation, all grounded in the ongoing relationships that consumers build with the media they trust. That’s the perspective of Bob Carrigan, CEO of global publishing, media and events giant IDG Communications and former chairman of the Interactive Advertising Bureau. Bob has lead IDG’s aggressive move into the digital space and, in a Q&A session with Dallas Morning News Publisher Jim Moroney, shared his insights on innovation and business transformation.


General Session: Navigating the Changing News Ecosystem

Speakers

  • Emily Bell, Director, Tow Center for Digital Journalism, Columbia Graduate School of Journalism
  • Betsy Morgan, President, The Blaze
  • David Westin, CEO, NewsRight
  • Michael Wolff, Founder, Newser
  • Josh Quittner, Editorial Director, Flipboard

ARCHIVED VIDEO

The way news is created, packaged, delivered and consumed has undergone dramatic transformation. New media players are leveraging aggregation tools, social media platforms and mobile technologies to engage news consumers in new ways. What is newspapers’ role in this new ecosystem and how do they support their investment in original content creation? This panel offered perspectives from senior executives from Newspapers, NewsRight, Flipboard, Newser and Huffington Post/The Blaze.


AP Annual Luncheon

Speakers

  • President Barack Obama

ARCHIVED VIDEO


NAA / ASNE Annual Luncheon

Speakers

  • Mitt Romney

ARCHIVED VIDEO


Breakfast Keynote Session

Speakers

  • Randall Rothenberg, Interactive Advertising Bureau

ARCHIVED VIDEO


Silver Bell Awards and Ad Council Showcase

Speakers

  • Peggy Conlon, President and CEO, Advertising Council

ARCHIVED VIDEO

Peggy Conlon presented the winner of this year’s Silver Bell Award for public service and showcased creative examples of public service ads.


General Session: Engaging Customers With New Products and Experiences

Speakers

  • David Perpich, Vice President, Product Management, The New York Times
  • Vijay Ravindran, Senior Vice President and Chief Digital Officer, The Washington Post
  • Rob King, Senior Vice President, Editorial, Digital, and Print Media, ESPN

ARCHIVED VIDEO

As consumer and advertiser media behaviors continue to shift, newspapers need to be prepared to serve their needs in new ways on new platforms. This session focused on how newspapers are innovating to maximize digital platforms and more deeply engage traditional and new customers.