As a benefit for our members, NAA provides recaps of key conferences and seminars relevant to the industry. If you can't attend, we'll attend for you.
NAA participated in the J.P. Morgan Annual Ad Virtual Summit on Friday, January 24. This annual online gathering is a series of discussions and outlooks by eight media trade groups, with a focus on business issues and consumer trends impacting their respective media sectors. This year, the NAA presentation focused on three themes: innovation, audience growth and business trends in the economy and media.
It can be difficult at times to keep up with developments in media research. The day-to-day pressure of dealing with issues such as multiplatform measurement, print ad effectiveness, digital ad impressions, passive measurement, and mobile apps consume the everyday lives of media researchers.
Those issues and related topics were discussed at a media research symposium held by MPA, the association of magazine media, on January 13 in New York City.
More than 2,200 attendees came to the sun-soaked desert in Phoenix to hear the ANA Masters of Marketing discuss Growth: Mastering Brands & Driving Results. “In retail, you either innovate or die.” This was the powerful call for innovation by Wal-Mart’s Stephen Quinn, executive vice president and chief marketing officer. He emphasized that chief marketing officers should also be chief innovation officers.
Following recent attacks on press freedom in the United States, France, Switzerland and the United Kingdom, the World Association of Newspapers and News Publishers has called on all governments to recognize that freedom of the press is essential to good governance and indispensible to democratic society.
Academics and newspaper leaders gathered at the Donald W. Reynolds Journalism Institute at the University of Missouri on Dec. 7 for a day of sessions and discussions focused on tablets and other mobile news-delivery systems.
The Center for Retail Studies at Texas A&M University conducted its 24th consecutive two-day summit on retailing Oct. 11-12, 2012. Approximately 250 participants – a mix of students, recruiters and retailers – attended sessions featuring speakers from major retailers. The summit offered attendees the chance to learn about the challenges and opportunities of retailing today, and to network with key executives from major accounts.
The Southern Newspaper Publishers Association held its annual conference Sept. 30-Oct. 2, 2012, in Naples, Fla. The event featured topics ranging from audience growth strategies to digital transformation and included presentations by a senior Wal-Mart marketing executive and by executives from Advance Publications Inc. on the company’s new business strategy.
More than 2,000 journalists and news professionals convened in San Francisco for the annual Online News Association conference, Sept 20-22, 2012. ONA is a nonprofit membership organization for digital journalists, with members across the country and around the world. Session topics ranged from legal protection to new business models to the future of social media platforms, and more.
More than 200 people from community publications across North America gathered in Atlanta during the second week of September to share ideas on using technology tools to grow their businesses. Sessions focused on partnerships with large companies, building in-house digital agencies, how to organize sales staffs and social media strategies.
Speakers at Inland Press Association’s New Business Development Conference offered a range of ideas and programs, including modular ad strategies, driving revenue from events, the value of loyalty programs and digital co-op opportunities.
The Interactive Advertising Bureau’s Advertising Technology Conference, held June 21, 2012, in New York City, brought together advertising agencies, brand marketers and publishers to discuss key issues in today’s digital ad operations environment. Consulting firm 614 Group attended the event and wrote up takeaways for NAA members about topics like programmatic buying solutions and technology integration as a means to greater monetization.
Local media advertising experts BIA/Kelsey hosted a one-day conference that featured panels debating the intersections of mobile, local and social, particularly in relation to commerce and monetization. Major technology companies such as Groupon, Yelp, PayPal and Google were represented.
More than 600 newspaper media executives attended NAA's annual conference in Washington, D.C., April 2 to 5, 2012. A combination of general and breakout sessions covered topics from the changing news ecosystem to the emergence of mobile technology, with expert panelists and presenters from inside and outside the newspaper industry.