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Home > About NAA > Privacy Policy


This is the World Wide Web site of the Newspaper Association of America, 4401 Wilson Boulevard, Suite 900, Arlington, Va. 22203-1867. NAA can be reached by e-mail at feedback@naa.org and by telephone at (571) 366-1000.

This site does not target children under the age of 13 and does not collect personal information about individuals except when specifically and knowingly provided by such individuals. Currently, the site collects information (e.g., name, title, employer, mailing address, telephone number, fax number, e-mail address, and payment information) voluntarily provided by individuals who register for NAA events or purchase NAA products online. NAA uses this information to process online requests.

Registration information may be provided to exhibitors or attendees of NAA events, but neither registration nor product-purchase information is sold. Exhibitors represent the universe of newspaper industry suppliers, from programmers and manufacturers to service-providers and consultants; attendees represent a cross-section of newspaper management and related parties, including supplier personnel. Third parties who receive registration information collected on this Web site have not agreed to maintain the confidentiality, security, and integrity of the personal information obtained.

To further enhance the relevance and value of NAA.org, the Association has begun to use Web measurement tools that provide details about the ways NAA.org visitors access site content (articles, reports, downloads) and respond to advertising messages. This non-personally identifiable information will be used by the NAA staff to improve the types of resources that are provided on NAA.org.

NAA has contracted with a Web measurement analysis firm to gather visitor usage information. As part of this relationship, NAA may use Web beacons and cookies to track visitors' page preferences and patterns. Only aggregated data, and no personally identifiable information, is collected. Although NAA's third-party service provider aggregates the information, NAA controls use of the data.

If you wish to opt out from the Association's ability to analyze such collective data, set your Web browser to block cookies OR click here to access the opt-out page provided by NAA's Web measurement provider.

Prior parental consent may be required before a child can submit personal information. For purposes of this policy, a child is anyone under the age of 13. A parent can consent to the collection and use of a child's personal information (e.g., name, e-mail address) without consenting to disclosure of that same information to third parties. A child's participation in any activity offered on this Web site cannot be conditioned on the disclosure of more personal information than reasonably is necessary to participate. In addition, a parent has a right to review and have deleted any personal information submitted by a child, and can refuse to permit further collection or use of the child's information by contacting NAA through the postal mail address, e-mail address, or telephone number shown above and requesting review or deletion of information submitted by a child to the Web site.

Prior parental consent is not required for NAA to accept personal information from a child for the sole purpose of directly responding on a one-time basis to a specific online request. Any contact information obtained from a child in response to such a one-time request will be deleted from NAA's records and will not be used to re-contact the child. Likewise, prior parental consent is not required for NAA to accept personal information from a child for the sole purpose of directly responding more than once to a specific request. When responding more than once to specific request from an individual NAA knows to be a child, a reasonable effort will be made to notify a parent - either by postal mail or by e-mail sent to the parent, not the child - that he can refuse to allow further use of the child's contact information. Such notice will be sent immediately after the first response to the child's request and before any additional responses are sent. Any contest in which children are participants, and for which NAA knows children are registering online, shall be treated by NAA as a contact with a child in which it is responding more than once to a specific request.

Children : Even under circumstances where prior parental consent is not required by law, NAA suggests that children obtain permission from a parent before sending any information about themselves (including name, age, address, e-mail address, etc.) to NAA or anyone else over the Internet.

Parents : NAA encourages parents to get involved with their children's online usage and to be aware of the activities in which their children are participating. Any personal information collected by NAA from children (if NAA is aware they are children) will be used only for internal purposes such as contest fulfillment, or fulfilling requests for information or materials. Such information will not be included in our database and will not be posted or published by NAA, or provided to any third parties, without prior parental consent. If you have any concerns regarding use of information provided by a child, please contact us at feedback@naa.org, or at the postal mail address or telephone number above.

NAA's website contains links to many other sites. However, we are not responsible for the content or the privacy practices employed by other sites.

Questions or concerns regarding what is done with information provided via this site should be directed to feedback@naa.org before any information is submitted.