This award is given annually to a newspaper advertiser who has demonstrated consistent dedication and commitment to newspapers and will have met the following criteria:

• Been a major investor in the newspaper advertising medium;
• Demonstrates a collaborative approach and consistent effort to work with newspapers; and
• Is innovative and looks for new opportunities to grow the business.

Nominations for this award are solicited from the general Display Federation membership and forwarded to the Awards Committee, who identifies the winner.

For further information, please contact Federation Services Hotline at (571) 366-1200 or naafeds@naa.org.

Past winners:

• 2007: Dick's Sporting Goods
• 2006: Home Depot
• 2005: JCPenney Corp.
• 2004: Verizon Wireless (Bedminster, N.J.)
• 2003: Kohl's
• 2002: Best Buy
• 2001: Dillard's
• 2000: Lord and Taylor
• 1999: Circuit City
• 1998: Radio Shack
• 1997: Macy's West
• Previously: Target, Sears