Session Title

Room

Foundation Program
Teens Know What They Want From Online News: Do You?
Learn what teens want from news sites online and why current sites don’t fit their needs, interests and capabilities very well. Researchers Stacy Lynch and Vivian Vahlberg will display new Web page prototypes designed to engage young people and will share the clear and consistent advice teens have for those who run Web sites. The presentation is based on a new NAA Foundation/Media Management Center research project with 96 teens in six cities.
Speakers:
Stacy Lynch, associate director, Media Management Center [Download Presentation]
Vivian Vahlberg, managing director, Media Management Center  [Download Presentation]

Molly (2nd level)

NAA Annual Meeting

Molly (2nd level)

Reception

Randle Foyer & Terrace

Session Title

Room

Continental Breakfast

Sponsored By:

Randle Foyer

Opening General Session
Chairman Remarks - Gary Pruitt [Download Presentation]
President Remarks - John F. Sturm [Download Presentation]

Randle A

Economic Forecast – What lies ahead? 
Speaker: Gary C. Zimmerman, senior economist, San Francisco Federal Reserve Board

Advertising Trends and Opportunities
Our advertisers are impacted by the changing economic climate.This session will offer insight into both short-term and future scenarios that will impact the key business categories of retail and recruitment.
Moderator: Stephen P. Hills, president/general manager, The Washington Post
Speakers:
Dan Stanek, executive vice president, TNS Retail Forward [Download Presentation]
Peter Weddle, CEO, Weddles L.L.C. [Download Presentation]

Sponsored By:

AP Annual Meeting

Randle A

AP Reception

Randle Foyer

AP Luncheon

Randle D

Rethinking Your Publication Strategies
Learn why and how newspaper companies are implementing new frequency and platform delivery strategies to maximize ROI while  addressing customer demand.
Moderator: Paul Tash, editor/CEO/chairman, St Petersburg Times
Speakers:
Dave Hunke, CEO, Detroit Media Partnership [Download Presentation]
Julie Moreno, publisher/vp pacific region, East Valley Tribune/Freedom Communications [Download Presentation]

Randle A

Revenue Success Stories
Even in tough market conditions, newspaper companies are finding innovative ways to move the revenue needle.  This session will offer proven ideas that you can implement today. 
Speakers: 
Randy Bennett, svp/business development, Newspaper Association of America [Download Presentation]
Mort Goldstrom, vp/advertising, Newspaper Association of America [Download Presentation]

Randle A

Reception

Randle Foyer & Terrace

Session Title

Room

Breakfast General Session
Moderator: Leon Levitt, vp/digital media, Cox Media Group Inc

Restructuring for Future Growth:  Trend Analysis and Recommendation
Newspapers will continue to be very profitable businesses in 2017, if they embrace significant shifts in operational and strategic focus.  Those shifts may include a larger focus on marketing services beyond advertising, more aggressive circulation pricing, greater focus on advertiser retention and acquisition (rather than just revenue) and continued adoption of emerging digital platforms.  This session will focus on the NAA financial model scenario study conducted by iMedia Advisory Group.
Speaker: Jim Chisholm, principal, iMedia Advisory Services [Download Presentation]

Randle D

New Sales Channels: Reaching Small and Medium Sized Advertisers
As newspapers look at new revenue opportunities, small- and medium-sized local businesses loom as a potential lucrative opportunity.  But how big is the opportunity reality and how can newspapers reach those businesses effectively?  McKinsey & Co. executives will share analysis they’ve conducted of this market segment and recommendations on industry solutions to profitably capturing their marketing dollars.
Speaker: Ali Keshavarz, consultant, McKinsey & Company, Media Practice [Download Presentation]

Circulation Revenue Strategies:  Capturing More Revenue from Consumers
U.S. newspaper cover prices, in relation to the wealth of the nation, are the cheapest in the world.  Consulting firm Mather Economics will discuss strategies for strategically increasing circulation revenue by identifying your market’s most profitable customer segments.
Speaker: Matt Lindsay, president, Mather Economics LLC [Download Presentation]

Closing Keynote – Eric Schmidt, CEO, Google
Schmidt’s perspective on newspapers, journalism and Google’s role in the future of the industry has been prominent in many recent publications.  A self proclaimed “fan”, Schmidt feels that journalism is a central part of democracy.  Click below to see excerpts from interviews that reflect his position.
CNNMoney.com
Nieman Watchdog
Advertising Age - October
Advertising Age - July

Sponsored By:

Randle D