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NAA Blog

Latest Posts

Rise of the Opinion Section

August 23, 2016

Recently, a number of news media outlets have announced the expansion of their opinion section offerings, even creating new ones all together, to accompany its current news coverage. The Washington Post, The Chicago Tribune and The Tennessean, among others, have cited a variety of reasons for why they are further investing in these pages, and all tie back to the common desire to engage and connect with readers.

Establishing a Culture that Grows Relationships

By MATT LINDSAY
August 22, 2016

This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies.
Audience acquisition strategies and tactics at news media companies often emphasize hunting for new customer acquisitions over farming for customer retention. Given the results we have seen from farming, maybe we should all hunt a little less.

Top 30 Under 30 with Josh Peterson

By KIRSTEN BALLARD
August 19, 2016

Josh Peterson started at The Manchester Times as a stringer for sports when he was 19 years old. At 23 years old, he was named the editor four years after beginning at the paper part-time. 
“I was extremely excited to have that opportunity at such a young age,” he said. “You retain things, you learn on the fly. You learn a lot at that age.” aHe took over as publisher at age 29. Having achieved so much at an early age made Josh an ideal candidate for NAA’s Top 30 Under 30 Awards Program. 

Top 30 Under 30 with Joe Martin

By KIRSTEN BALLARD
August 17, 2016

Joe Martin went into media after failing out of an AP European History class. Now he is a reporter for the Houston Business Journal. He takes pride in his stories, knowing his readers make decisions based on the information published on the website. “It’s humbling to know people are reading you to figure out what their next move in the business community is going to be,” he says.

The Washington Post's Summer Journalist Program

By KIRSTEN BALLARD
August 16, 2016

Last week, The Washington Post hosted high school students for a week-long program on journalism. The program, originally called the Young Journalist Development Program, was established in 1997 by reporter Dorothy Gilliam. This year, it was rebranded as The Student Journalist Program. The idea behind the program is to draw young people to journalism through mentoring.

Top 30 Under 30 with Eric Webb

By EMMA BENNINGHOFF
August 15, 2016

Eric Webb, the Social Media and Engagement Editor at The Austin American-Statesman, was the kid who sat in the library reading the newspaper in middle school. But he wasn’t reading just any newspaper. As an Austin-native, he grew up buried in the pages of The Statesman. So it was nothing short of a dream come true when he began there in 2012.

Top 30 Under 30 with Chris Segal

By KIRSTEN BALLARD
August 12, 2016

Chris Segal was the managing editor at The Daily News in Jacksonville, NC, when he was nominated for NAA’s Top 30 Under 30 awards. He is a third-generation journalist. When he took the job, he was offered an office in the back or the newsroom. He chose the newsroom. “It’s great being out there with the reporters,” he said. He spends most of his day working with the reporters. He mentors them, pushing them to be better but offering them a hand when they need it.

America's Pension Plan Problem

By MACAULEY VENORA
August 11, 2016

Pension plans are financial mechanisms widely embraced by the newspaper industry. Employers and employees make periodic contributions so that hopefully, come retirement, they will have income security. The pension system is not without its flaws. Whether they are attributed to the slow recovery of interest rates or the flawed aspects of the Employee Retirement Income Security Act (ERISA), America has a pension problem.

Top 30 Under 30 with Richard Romeo

By EMMA BENNINGHOFF
August 11, 2016

Richard Romeo has excelled in his field. And he will continue to as the industry undergoes progression and evolution. As an involved member of the Austin American-Statesman team, he comments on the changing news media industry; “Newspaper is going to be on the leading edge going forward. We’re all about content and we always have been, and I think as video and social media become more important, the more flexible we will be.”

Top 30 Under 30 with Elizabeth Varin

By EMMA BENNINGHOFF
August 10, 2016

Despite her young age, Elizabeth Varin is a veteran in the newspaper media field. Her journalism career began at her high school newspaper, she then continued on to be an online and multimedia editor for The Orion at California State University in Chico. However, she credits her internship at The Sacramento Bee in 2008 as the experience that invigorated her passion for journalism. It was there that she expanded her knowledge of videography—inspiring her to combine her love for telling stories with her talent for digital video, photography and web production.

Creating a Positive Digital Ad Experience

By MICHAEL MALOON
August 9, 2016

We’re facing a cultural disconnect that we must address directly. Many consumers believe that quality news – like so much of the internet – should be free. This belief is likely to keep them from paying for a subscription or disabling their ad blocker. Our approach to fighting ad blocking must be multi-layered. We should address this perception among our audience while also building a better advertising environment and standing up to deceptive ad blocking practices.

Humanity Needs Journalism

By EMMA BENNINGHOFF
August 9, 2016

Communications and Membership Intern Emma Benninghoff reflects on her summer here. She wrote about topics ranging from Donald Trump’s tweets to Virtual Reality. She interviewed talented journalists and leaders; people she one day aspires to be like. She learned about writing, web design, digital graphics, politics and public service.

Redefining Reality: A New Frontier for Storytelling 

By EMMA BENNINGHOFF
August 8, 2016

Though virtual reality is still an evolving medium, its current presence is bigger than most realize. In the past year, virtual reality has taken the nation by storm; over 30 VR experiences appeared at the 2016 Sundance Film Festival, a reported 4.8 million paying customers used products this year and the Oculus Rift, an advanced VR consumer headset, sold out in minutes on its March 28, 2016, release. 

NAA Roundup (8/5/16)

By LINDSEY LOVING
August 5, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media. Included in the August 5th edition: GateHouse Media firm rebrands as Bridgetower Media; Hearst Purchases Houston Community Newspapers and Media Group; tronc restructures into traditional and digital publishing units; new senior editor and director of leadership and VP of News at McClatchy and more.

Facebook Live 101: How Publishers Can Use and Monetize Livestreaming

August 4, 2016

Since Facebook launched the livestreaming service Facebook Live to all users in April – following an initial launch only to celebrities – publishers have been eager to experiment with live video streaming for news. And for good reason: Facebook users are watching approximately 100 million hours of video on the platform daily, according to CEO Mark Zuckerberg. Outlets such as CNN, The New York Times, Mashable and NPR have begun utilizing Facebook Live to tell stories and report news in real time, offering a new type of engaging content to their audiences.

5 Answers with Rafael Carranza, La Voz

By KIRSTEN BALLARD
August 3, 2016

Rafael Carranza is the Digital Producer and Reporter at La Voz. He is also one of NAA’s Top 30 Under 30 award winners. His bilingual skills give him an edge in the newsroom, where he helps bridge language barriers. He is the guy live-tweeting, writing, setting up his own camera and helping colleagues. This jack-of-all-trades reporter speaks up for those without a voice.

Newsletter Offers Solution for Future of Local Media

By KIRSTEN BALLARD
August 2, 2016

Ted Williams saw opportunity where others didn’t, and now he is at the helm of a successful and growing local news business. The Charlotte Agenda is less of a newspaper and more of a college tour guide, telling Charlotte residents what classes to take, where to eat and the cool spots to hang out. Publisher and founder Ted Williams wants to be useful to the readers. He previously worked at The Charlotte Observer. He started The Charlotte Agenda 16 months ago because he felt local media was worth a shot.

Webinar Recap: Innovations to Reduce Subscriber Churn

August 1, 2016

Deciding how to divide a limited budget between advertising and audience building is a constant challenge for publishers. Although many believe that spending on audience acquisition is more lucrative than spending on audience retention, publishers are realizing lasting benefits from preventing subscriber churn.

NAA Roundup

By LINDSEY LOVING
July 29, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media. Included in the July 29th edition: New Media Investment Group buys the Fayetteville Observer; AP rebrands its custom content and distribution service; new NAA Back-to-School Ad for members, and more.

Top 30 Under 30 with Ashley Bethard, Cox Media Group- Ohio

By KIRSTEN BALLARD
July 28, 2016

To Ashley Bethard, journalism is not just content or an article, it is a package. She teaches her reporters to think on a broader scale, down to the social media posting time. “What are some of the ways to drive that story?” she says. “It’s a holistic conversation; they can see the effects their work has.”

5 Answers with Tom Coburn, Jebbit

By KIRSTEN BALLARD
July 27, 2016

Tom Coburn came up with the idea for Jebbit while trying to skip a Hulu ad at an airport. Now, he is CEO of a digital marketing platform that creates engaging micro-content, personalizing a brand’s interaction with each individual in its audience. Jebbit has since been named one of the "Top 25 Most Promising Companies in the World" by CNBC and works with brands like The Boston Globe, Tribune Media, and Dunkin' Donuts.

Alexa, Find Me New Audiences: How Publishers are Using Amazon Echo

July 26, 2016

Since Amazon released its voice-controlled, wireless speaker device Amazon Echo in 2014, users have been able to access a number of “skills” or services, such as the latest news updates, pay their bills, listen to their favorite playlist and even hail an Uber, all within the personal-assistant-like app, Alexa. As Alexa’s skills have grown, so too have the number of publishers that are featured within the app. News outlets including CNN, The Washington Post, NPR and The Economist offer users daily news briefings through Alexa.
 

Top 30 Under 30 with Clifford Parody, The Ledger

By KIRSTEN BALLARD
July 25, 2016

Clifford Parody is old school. He doesn’t own a Kindle. He still has cassette tapes and vinyl records. “I don’t want to see print die,” he says. “I don’t want to see it go away. It’s a big part of who we are as humans.” He is a reporter for The Ledger and a recipient of NAA's Top 30 Under 30.

NAA Roundup

By LINDSEY LOVING
July 22, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media. Included in the July 22 edition: Gannett consolidates Corpus Christi editing and design center with Phoenix operation; The Washington Post develops email newsletter platform, Paloma; Gannett's new tool, Lift, helps auto industry advertisers.

3 Lessons from the Digital Publishing Innovation Summit

By DAVID CHAVERN
July 21, 2016

Last week, I was honored attend the Digital Publishing Innovation Summit in New York City. The summit explored key topics and trends affecting the digital publishing industry, and I was privileged to meet and interact with individuals with varying backgrounds and areas of expertise – from heads of audience to marketing professionals, revenue specialists, digital product creators and more.

Top 30 Under 30 with Michael Matthews, The News & Advance

By KIRSTEN BALLARD
July 21, 2016

Matthews is the Single Copy & Marketing Manager at The News & Advance. “To me, it was a challenge that I could get in, put my head down and work hard at to see a difference,” he says. “I want to show a community of people that we’re not dead; we just haven’t worked hard enough to put a paper in front of you.”

Pulitzer Prize-Winning Rivalry

July 20, 2016

When The Tampa Bay Times and The Sarasota Herald-Tribune gained access to a giant database that detailed every crime committed in the state of Florida since 2004, reporters at both papers knew they had hit the motherlode. And so an unusual partnership was formed.

SLAPP Suits and Their Threat to Freedom of the Press

By MACAULEY VENORA
July 19, 2016

Online reviews the likes of Yelp are becoming increasingly popular among consumers. Similarly, newspapers have long published opinions regarding companies, services and public figures. Those who receive a bad review or negative press may react by filing a strategic lawsuit against public participation, or a SLAPP suit. However, a SLAPP suit would compromise an industry that from its inception has been built on the freedom of expression.

Mean Tweets- Newspaper Edition

By EMMA BENNINGHOFF & KIRSTEN BALLARD
July 19, 2016

When the Republican National Convention kicked off yesterday in Cleveland, Ohio, Trump stole the media spotlight once again. However, Trump’s abusive treatment towards media outlets and press cannot be overlooked. He has taken action to “blacklist” news outlets, publicly disrespect media sources and blatantly offend journalists and news anchors. It’s terrifying to see a candidate for the highest elected position in our nation ridicule our fundamental right to a free press.

Another Dumb Preconception about Digital Ads Dies

By DAVID CHAVERN
July 19, 2016

The digital realm is the future of publishing – and it is certainly the place where most innovation and forward-thinking is happening right now.  But that doesn’t mean it is completely free of lazy or conventional thinking.  After all, we still have banner ads that could have been designed by our great-grandfathers and pre-roll videos in commercial TV formats.

Top 30 Under 30 with Adam Playford, The Tampa Bay Times

By EMMA BENNINGHOFF
July 18, 2016

Adam Playford, the director of data and digital enterprise at The Tampa Bay Times, is much more than just a “data guy”; he’s an investigator, journalist and innovator.

The Cost of Faster Load Times

By MICHAEL MALOON
July 15, 2016

Publishers have fewer than 10 seconds to hook a reader, so we cannot afford to waste precious seconds on load time. Readers want lightning-fast access to information. Enter new content distribution models, promising almost instantaneous load times, but at what cost?

State of the News Media Not Just Black and White

By EMMA BENNINGHOFF
July 13, 2016

On June 15th, Pew Research Center came out with their 2016 “State of the News Media” research study. The report omits a significant factor in today’s news consumption: It does not include users that come across news while on Facebook, Twitter and other online platforms as news readers which, when taken into account, translate to growth in digital circulation.

5 Answers with Nikhil Hunshikatti, The Columbus Dispatch

By KIRSTEN BALLARD
July 13, 2016

Nikhil Hunshikatti came to the Columbus Dispatch as the Director of Marketing & Research. Now he is the Vice President of Marketing. Previously, he worked at the Chicago Tribune, Nielsen and Ogilvy & Mather. He attended the University of Illinois at Urbana-Champaign.

Top 30 Under 30 with Joshua Robinson, The Wall Street Journal

By Emma Benninghoff
July 12, 2016

Whether it’s the Rio Olympics, a football tradition between two New York high schools, a spring break college cricket game, or a pro surfing competition, Joshua Robinson, a Wall Street Journal sports reporter, is immersed in the action. Learn how this 30 Under 30 winner stays on the go.

NAA Roundup

By LINDSEY LOVING
July 8, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

FCC Longs for the Days of Gas Rationing and Bell-Bottoms

By DAVID CHAVERN
July 8, 2016

Last month, the head of the FCC announced a proposal to keep in place a ban on media cross-ownership. Established more than forty years ago, the ban was instituted in the days of gasoline rationing and Bell-bottoms. A few things have changed since then - the advent of straight-leg jeans (several times), punk rock (several times) and, oh yes, that thing called the “Internet”.

Top 30 Under 30 with Mark Pan, Newsela

By KIRSTEN BALLARD
July 7, 2016

Mark Pan is a partnership strategist at education technology startup Newsela. Prior to joining the news media world, he taught for a few years in Hong Kong and Malaysia. But his passion remains education. While teaching, he realized that there was a huge pool of resources that students and teachers didn’t have access to.

5 Answers with Christian Terry, McClatchy

By KIRSTEN BALLARD
July 6, 2016

Christian Terry is the Digital Marketing Manager at McClatchy. He oversees a team of specialists in email, search, social and audience communication marketing, and is responsible for managing corporate-wide campaigns to grow digital audience and revenue across McClatchy’s 29 daily publications.

Publishers Need to Prepare for New Overtime Rules

By KRISTINA ZAUMSEIL
July 5, 2016

While NAA continues to explore long-shot legislative and legal remedies that would lessen the impact of the DOL’s Final Rule, companies should begin preparing for complying with the rule as it currently stands. NAA is offering a members-only webinar, featuring Tammy McCutchen and Andrew Voss of Littler Mendelson. Ms. McCutchen is a former administrator of the Wage and Hour Division at the Department of Labor.

Social Media 101

By KIRSTEN BALLARD
June 30, 2016

In honor of Social Media Day, we sat down with Grace Estle, Social/Mobile Product Manager for the Cox Media Group Ohio to learn about the tips and tricks of managing a brand online.

5 Answers with Jeff Hartley, Log Cabin Democrat

By KIRSTEN BALLARD
June 29, 2016

Jeffrey L. Hartley is President and Publisher of the Log Cabin Democrat in Conway, Arkansas. Prior to this position, Jeff served as the Vice President of Consumer Revenue for the Morris Publishing Group. Jeff has spent over 30 years in the newspaper industry.

Top 30 Under 30 with Arielle Ray, The Wall Street Journal

By EMMA BENNINGHOFF
June 28, 2016

NAA 2016 Top 30 Under 30 Awards recipient Arielle Ray, a Video Journalist and Motion Graphics Specialist at The Wall Street Journal, knows how hectic the world of news media can be. But through years of covering a wide variety of projects, she’s learned to solve any problem that comes her way. “In news, it’s important to never panic.”

FAA Releases Final Rules for Drones, Newsgathering

By KRISTINA ZAUMSEIL
June 27, 2016

The Federal Aviation Administration has finalized its rules on the commercial use of unmanned aircraft systems (UAS) weighing up to 55 pounds, or "drones". When the rules go into effect in August 2016, journalists will have clear and streamlined guidance for drones for newsgathering purposes across the U.S. The rules mark the FAA’s first attempt at a comprehensive plan to ensure the safe use of small drones by commercial entities without having to seek case-by-case approval.

Webinar Recap: Revenue and Audience Builders, Ideas That Work!

June 27, 2016

In today’s media market, newspaper publishers must evaluate marketing methods that both build and retain strong audiences. In the first of a 5-part summer webinar series entitled "Audience and Revenue," experts in the industry discuss best practices in audience growth and engagement. During the webinar, "Revenue and Audience Builders – Ideas That Work," presenters Rich Handloff, director of consumer marketing at The Washington Post, Craig Holley, senior director of national product sales at Gannett Co. and Heather Williams, regional vice president of audience development at McClatchy, shared marketing and promotion tactics for consumer relations.

NAA Roundup

By LINDSEY LOVING
June 24, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

College Town: News for Students, By Students

By KIRSTEN BALLARD
June 24, 2016

The Raleigh (NC) News & Observer’s newest venture, College Town, aims to put the news into the hands of local college students. The website covers four universities within the North Carolina Research Triangle: The University of North Carolina at Chapel Hill, Duke University, North Carolina State University and North Carolina Central University.

Paywalls in the Social Media Era: How Much to Share

June 23, 2016

In 2015, approximately 79 percent of U.S. newspapers (77 out of 98) with circulations of more than 50,000 were using a digital subscription model, according American Press Institute. Just five years prior, only six newspapers had a paywall. However, the increasing use of paywalls can pose a challenge for publishers looking to expand reach and gain subscribers through social media.

5 Answers with Ann Poe, Austin American-Stateman

By KIRSTEN BALLARD
June 22, 2016

Ann Poe is the Vice President of Marketing & Audience at Austin American-Statesman. She is responsible for directing consumer revenue, marketing, events and audience engagement strategies. She is also the lead for native mobile product execution for all four Cox newspapers.

When in Doubt ... Blame the News Media

By DAVID CHAVERN
June 21, 2016

People in the news media are very used to being disliked. It seems that anyone who feels strongly about an issue also carries a gut belief that “the media” is biased against them. While Donald Trump has been blasting journalists for their supposed unfair treatment, there has been a vast chorus of voices on the other side proclaiming that the media has “made” Donald Trump by giving him too much free coverage on too easy terms. Even Bernie Sanders got into the act when he said to Secretary Clinton: “the American people are sick and tired of hearing about your damn emails!”

Top 30 Under 30 with Allison Petty, The Decatur Herald & Review

By EMMA BENNINGHOFF
June 21, 2016

Even after 6 years as a reporter, Allison Petty is still experiencing new things every day. As she puts it, “I could find myself at the zoo one morning, and then a city council meeting that night.” But this wide variety in her day-to-day career could be the very thing that drives her passion for journalism. “It’s important to nurture our curiosity” she says.

The Evolution of the Atlanta Journal-Constitution’s Breakdown Podcast

June 20, 2016

Inspired by the wildly successful podcast Serial, Atlanta Journal-Constitution managing editor Bert Roughton thought a podcast could by a dynamic way to engage new audiences with the publication’s journalism. He always knew there was potential, but he never thought that Breakdown, the paper’s podcast that focuses on “breakdowns” in the Atlanta justice system, would catch on so quickly and appeal to people not only in Atlanta, but across the country and around the world.

30 Under 30 with Bob Hagh, The News and Observer

By KIRSTEN BALLARD
June 17, 2016

Imagine consuming your morning news by hologram. That’s what Bob Hagh wants. He wants holograms, virtual reality and more social news. Hagh is one of NAA’s Top 30 Under 30 winners. He is the Marketing and Multimedia Manager at The News & Observer (Raleigh, NC).

30 Under 30 with Nina Mandell, USA TODAY

By KIRSTEN BALLARD
June 16, 2016

When Nina Mandell was 15, she wanted to be a professional soccer player. Her parents gently let her know that probably wasn’t going to happen, so she defiantly said she was going to be a sports journalist. Now she is the managing editor of For the Win, a USA TODAY publication. She was one of the founding staff members of the social sports news property.

5 Answers with Seth Rogin, Nucleus Marketing Solutions

By KIRSTEN BALLARD
June 15, 2016

Seth Rogin is President & CEO of Nucleus Marketing Solutions, a new company founded by Hearst, Gannett, McClatchy and Tribune to drive innovation and multi-platform media sales for the news industry. From 2013 until 2016, he was Mashable's Chief Revenue Officer, driving rapid growth of a diverse revenue portfolio. In 2015, he was inducted into MIN's Media Sales Hall of Fame and "One of the 30 best people in advertising to follow on Twitter" by Business Insider.

Trump's War on the Media

By DAVID CHAVERN
June 14, 2016

Donald Trump's blacklisting publications is an attack against our First Amendment right to Freedom of the Press. His treatment of journalists and the press isn’t just offensive or rude or political theater.  It is a danger to our Constitutional Rights.

30 Under 30 with Nate Kelly, The Arizona Republic

By KIRSTEN BALLARD
June 13, 2016

Nate Kelly was a TV kid. At restaurants, his parents had to sit him where he couldn’t see the screen. “I’m a very visual person,” he says. “I was so enamored with it.” It paid off; Kelly is now the Senior Digital Video Planning Editor at The Arizona Republic. His fascination with television and technology grew into a passion for journalism. He enjoys the ability to see a story, the emotion and action.

30 Under 30 with Hannah Hunsinger, The Sanford Herald

By KIRSTEN BALLARD
June 10, 2016

Hannah Hunsinger stumbled into her career. She was in high school when she first picked up a camera. She immediately liked it, and exhibited talent. She didn’t want to just be a studio photographer or shoot weddings, though. Read about her formative years out of college and why she was nominated for NAA's Top 30 Under 30.

Innovations in Audience Strategies That Lower Churn

By MATT LINDSAY
June 9, 2016

Subscribers are a precious commodity. A loyal print audience takes years to develop, and digital subscribers are proving difficult to acquire in substantial numbers. From a cash flow perspective, keeping the customers that you have is arguably more important than acquiring new subscribers in the first place.

Principles for Media Ownership Reform

By DANIELLE COFFEY
June 8, 2016

NAA has long advocated for the repeal of the media ownership rules that prevent the cross ownership of radio, television, and newspaper in the same market as a way to promote localism, diversity and competition.  However, the FCC and the Courts have repeatedly determined that the rules are not accomplishing their intended effect. 

5 Answers with Renee Clark, Gannett

By KIRSTEN BALLARD
June 8, 2016

Renee Clark is the Vice President, Membership Experience with Gannett’s Consumer Marketing group, supporting Gannett’s 92 local media properties. She and her team work to reinforce subscription value, drive member engagement, and improve retention and loyalty through a range of programs, offers, experiences and content. Clark has been with Gannett since 2014 and led the launch of the company’s first consumer loyalty program, Insider, along with several other membership initiatives. Prior to joining Gannett, she managed direct marketing, retention marketing and partner marketing groups with Verizon, Network Solutions and Simplexity.

NAA Summer Reading List

By KIRSTEN BALLARD
June 7, 2016

It’s summer, and that means it’s time to grab a book and head to the beach. We polled the staff for their favorite industry books, new and old. The list is by journalists, for journalists, about journalists. Do you have a suggestion? Tweet us suggestions with the hashtag #NAASummerReading, and we’ll add our favorites to the list. 

30 Under 30 with Elizabeth Jespersen, GateHouse Media

By KIRSTEN BALLARD
June 7, 2016

Elizabeth Jespersen loves journalism and media. She was drawn to the industry because she wanted to create positive change. She started out in photojournalism, mixing her writing talent with love for photography. In college, she fell in love with the media industry as a whole. Now at GateHouse Media as the Content Initiatives Coordinator, she focuses on the news industry and works with journalism on a larger scale.

Webinar Recap: Programmatic Opportunity, and How to Capitalize on It

June 6, 2016

Programmatic advertising has become popular because it allows advertisers to pinpoint and reach a highly targeted audience. Through Real Time Bidding (RTB), "yet-to-be-sold" media is auctioned to advertisers seeking a particular group based on various factors such as location, age and consumer preferences. According to Mike Smith, director of publisher solutions at Centro, newspapers are audience-specific, trusted brands that resonate with readers. Selling ad space on a programmatic exchange assists advertisers in pinpointing these publications and boosts the effectiveness of advertisements. In turn, publications see an increase in ad revenue.

NAA Roundup

By LINDSEY LOVING
June 3, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

Trump's Treatment of Media is a "YUGE" Threat to Free Society

By DAVID CHAVERN
June 3, 2016

Donald Trump’s treatment of journalists and the press isn’t just offensive or rude or political theater.  It is dangerous – and that is true whether or not “the media” is popular with the voting public.  The fact is that the Freedom of the Press under our First Amendment is designed to guard our democracy most especially during those times when the press isn’t universally popular.

30 Under 30 with Sandra Hooper, USA TODAY Sports

By KIRSTEN BALLARD
June 3, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April, which honors young leaders working in every aspect of the news media who are contributing to the future success of the industry. Sandra Hooper focuses on feature sports video at USA TODAY. She considers her age an advantage as she keeps her fingers on the pulse of what's new in technology.

Chatbot Technology Can Help Foster Engagement- If Done Right

June 2, 2016

Chatbots, an automated messaging technology that can respond to a variety of inquiries, have certainly given the news industry a lot to talk about. The emergence of digital and mobile apps has made a big splash—and a lasting impression—on the news business. Through utilizing these platforms, chatbot technology has the potential to create engagement and a new experience for readers. In April, Facebook gave developers the tools to build their own custom chatbots that can then operate within the Messenger app, making it easier for publishers to utilize this technology. With the proliferation of chatbots, publishers will have to determine how, and if, this technology will work best for them.

5 Answers with David Stone, Cox Media Group

By KIRSTEN BALLARD
June 1, 2016

David Stone is the Senior Search Engine Marketing (SEM) Manager at the Austin American-Statesman and SEO Lead for Cox Media Group- Newspapers. He spends his time leading SEO tactics, training and technology as well as running the in-house SEM campaigns. David works in the Audience department and loves working with the newsroom when breaking news happens. He was born in Tulsa, OK and raised in Austin, TX with an affinity for Centex BBQ and Big Nature.

30 Under 30 with David Benoit, The Wall Street Journal

By KIRSTEN BALLARD
May 26, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April. David Benoit is the Activism Reporter at The Wall Street Journal. He wants to show people how activism affects the world and break stories with a large impact.

5 Answers with Laura Reiley, Tampa Bay Times

By KIRSTEN BALLARD
May 25, 2016

Laura Reiley has been the Tampa Bay Times’ food critic since 2007. She has received numerous state and national awards. She is a former critic for the San Francisco Chronicle and the Baltimore Sun and the author of four guidebooks in the Moon Handbook series. She has cooked professionally and is a graduate of the California Culinary Academy.

FCC's Media Ownership Ban Hurts Journalism

By DANIELLE COFFEY
May 24, 2016

Media ownership rules were adopted in 1975 to prevent cross ownership of radio, broadcast and newspaper in the same market as a way to promote localism, diversity and competition. The ban was created in an environment where there were limited ways to communicate with the public, leading to concern over a dominating voice for news and views. Clearly, newspapers are no longer the only source of information. Are you reading this on paper?

30 Under 30 with Brittany Coale, The Kansas City Star

By KIRSTEN BALLARD
May 23, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April. Brittany Coale is The Star's Automotive and Grocery Manager. Learn how she uses psychology and advertising to work in the two verticals.

NAA Roundup

By LINDSEY LOVING
May 20, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

Stringr:  Leveraging Sourced Video Content to Engage News Media Audiences

By LINDSEY LOVING
May 20, 2016

As mobile readership continues to skyrocket, multimedia journalism is becoming increasingly important. High-quality video content can catch a reader’s attention and drive them to publishers’ sites. But many newspaper companies are unable to invest in building out their video presence because of high costs. Luckily Stringr, a 2016 NAA Accelerator Pitch Program winner, allows major media organizations including publishers to source video content from its platform at a fraction of the cost of hiring a freelancer.

30 Under 30 with Anna Costello, Adpay Inc.

By KIRSTEN BALLARD
May 20, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April. Anna Costello is the Director of Product Management at Adpay Inc. Learn how she's changing the newspaper and funeral industries. 

Back in Style: How Publishers are Using Newsletters to Attract New Audiences

By LINDSEY LOVING
May 19, 2016

Email is back in style. For readers weary of the endless amount of information online and an infinite social media feed, a newsletter delivered to their inbox creates a finite and satisfying reading experience. For publishers, it’s a way to engage directly and consistently with readers, converting a casual audience into a loyal one and continuing to lead them further down the sales funnel.

Five Answers with Ray Soto, Gannett

By KIRSTEN BALLARD
May 18, 2016

Ray Soto is Gannett’s Creative Lead of Applied Technologies responsible for driving the creative vision and development of the USA Today Network’s immersive storytelling initiatives. He’s a video games industry veteran where he served as an Art Director leading creative teams to develop AAA titles on both desktop and mobile platforms. Recognizing the potential of virtual reality and other emerging technologies to deliver unique story driven experiences to a broader audience, he transitioned from video game development into journalism.

Top 30 Under 30 with Shannon Green, USA TODAY

By KIRSTEN BALLARD
May 17, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April, which honors young leaders working in every aspect of the news media who are contributing to the future success of the industry. Shannon Green is the senior multimedia producer at USA TODAY.

Five Answers with Renee Lopez-Cantera, Miami Herald

By KIRSTEN BALLARD
May 11, 2016

Renee Lopez-Cantera is the Audience Growth and Initiatives Manager at the Miami Herald Media Company responsible for direct response print and digital customer acquisitions. She plans and executes digital sales campaigns not only for the South East Region of the McClatchy Newspaper Company, but works with a national McClatchy Digital Sales Team on strategy and creative templates for all 29 newspapers. She has been honored with the Herald Hero award and Neighbors4Neighbors Community Leader Award for Service.

NAA Roundup

By LINDSEY LOVING
May 6, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

Designing a News Experience for Today's Reader

May 4, 2016

Dr. Mario García consults with newspapers worldwide on designing a cutting-edge newspaper experience that fits the needs of both audiences and advertisers, and is currently working with GateHouse Media’s publications as well as outlets in Norway and the Philippines. He recently spoke on this topic as part of a breakout session at NAA mediaXchange 2016, and sat down with NAA separately to discuss three of his top recommendations for publishers to create a thriving news experience.

Authors Guild v. Google

By DAVID CHAVERN

May 3, 2016

The Supreme Court’s recent decision to deny review of the Authors Guild v. Google, Inc. ruling was a blow not just to the suit’s plaintiffs in the book industry but to all of us in the business of writing and publishing content. Here’s why: The lower court’s decision in favor of Google ruled that its project to digitize millions of books and create a searchable library did not violate the authors' copyrights and did not require permission or monetization. In allowing this ruling to stand, the Supreme Court has created a remarkably expansive view of the Fair Use Doctrine – which is, ironically, now unfair to the content creators themselves.

Sell the Good Beer: Serving Your Audience Content Worth Paying For

By MATT LINDSAY

May 3, 2016

The market for digital content is similar to the market for beer.  Most readers will consume what content they can without paying, but some customer will pay for good content, just as some customers will pay for good beer when free beer is offered. Many digital publishers have not decided what type of customer they are trying to serve and are lacking the strategic direction necessary for their digital products to be successful.

Why You Should Buy a Newspaper

By DAVID CHAVERN

April 29, 2016

The newspaper business has changed a lot and is certainly much less profitable now than it used to be. But so what? Lots of industries go through ups-and-downs as technologies and customer preferences change. Name an industry – cars, airlines, energy, retail, accounting, transportation, construction – and the underlying economic drivers look a lot different than they did in the 1980s. That doesn't mean they are "dead" businesses. People want and need the underlying products and services and the industries adapt to be successful in the new world. It is not always a pleasant or pretty transition – but the ultimate winners are the companies that focus on underlying fundamentals and what the future could be, rather than what the past has been.

NAA Roundup

By LINDSEY LOVING
April 29, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

5 Answers with Mark Smith, The Washington Post

By KIRSTEN BALLARD

April 29, 2016

Mark W. Smith is The Washington Post’s editor for mobile web. His focus is on traffic growth, especially among mobile web users. Before The Post, Mark led social media strategy for USA TODAY. Mark also teaches journalism at the University of Maryland’s Philip Merrill School of Journalism.

NAA Webinar Recap: Mobile Trends & The Changing Face of Retail 

April 28, 2016

In today's rapidly growing digital space, newspapers have a tremendous opportunity to boost advertising sales by focusing on mobile commerce. Retailers are looking to increase brand awareness, loyalty and mobile purchases among educated and highly-engaged audiences – and studies prove that is exactly the audience newspapers deliver.

With Dimples, Newspapers Save Printing Money

By KIRSTEN BALLARD

April 27, 2016

The Average Joe reading the paper can't see them, but they are there: thousands of little dots, saving thousands of dollars. The small dots are called Dimples, patented technology created by son-and-mother team Jonathan and Mariemma Miller. They weren't satisfied with the current options for saving money printing. It looked ugly, faded or cheap.They did a lot of experimentation, focusing on clarity and cost cutting. 

NAA mediaXchange 2016: Educate Your Readers About Ad Blocking

By LISA RABASCA ROEPE

April 25, 2016

A 2015 report by Adobe and PageFair estimates that $21.8 billion in ads were blocked last year. Meanwhile, half the reporters in the newsroom are using ad blockers, reports Michael Romaner, Executive Vice President for Digital, Morris Communications Co.

Yet, there is no negative consequence to using ad blockers and publishers haven’t done much to educate readers about ad blockers.

WWP Group CEO Urges Traditional Media to "Make the Case"

By LISA RABASCA ROEPE

April 21, 2016

Sir Martin Sorrell, CEO of WWP Group, urged traditional media companies to engage with WPP and it’s clients. “I’ve said this since we started, we should walk with media editors in exactly the same way as we walk with the clients,” Sorrell said via live streaming video from London during the Tuesday morning keynote. WPP’s biggest clients include Ford, Unilever, P&G, Nestle and Volkswagen.

NAA mediaXchange 2016: Making Preprints Deliver

By MARK TONER

April 21, 2016

Preprints remain a vital revenue source for publishers and a driver of traffic and purchases for advertisers, but a better sense of the return on investment is needed to ensure their future health, according to speakers at a NAA mediaXchange 2016 session Tuesday.

“ROI is a hot topic across the board, and media do need to be held accountable,” said Susan Jacobs, vice president and general manager of Tribune Publishing’s MediaWorks, acknowledging that the industry has room to improve in the metrics it provides to advertisers.

NAA mediaXchange 2016: Follow the Money

By MARK TONER

April 21, 2016

Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms, former Wall Street Journal executive Penelope Abernathy told NAA mediaXchange 2016 attendees. Now Knight Chair in journalism and digital media economics at the University of North Carolina, Abernathy stressed the importance of creating full-service digital shops for advertisers, even in small markets.

NAA mediaXchange 2016: Local Elections, Local Ads

By LISA RABASCA ROEPE

April 20, 2016

Local newspapers need to claim their share of the local political advertising dollars, estimated to be in excess of $11.5 billion this year.

To help newspapers make their case to local political groups and candidates, NAA commissioned Nielsen Scarborough to conduct a study on the influence of local media in the political process.

NAA mediaXchange 2016: What is Driving the 2016 Election

By LISA RABASCA ROEPE
April 20, 2016

No matter what happens on November 8, the 2016 presidential election is bound to go down in the history books. 

NAA mediaXchange 2016 participants were given a rare look under the hood on Tuesday when two political pollsters – one a Republican, the other a Democrat – gave their insights on 2016 presidential race on the day of the highly anticipated New York State primary.

NAA mediaXchange 2016: Covering the White House

By KIRSTEN BALLARD
April 20, 2016

When Michael McCurry worked as White House Press Secretary, he said social media was taking the reporters out for drinks.

A few terms later, it was a different world for Jeff Carney who served as White House Press Secretary for President Obama from 2008 to 2014. It was the first digital savvy White House.

At NAA mediaXchange 2016, Carney and McCurry were joined by Susan Page, Washington Bureau Chief of USA TODAY in the session “Covering the White House,” moderated by Chris Cillizza, Political Reporter of The Washington Post.

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NAA mediaXchange 2016: AP presentation

By MARK TONER
April 19, 2016

Along with upgrading its election platform to cover 5,000 races this fall, AP continues efforts to improve photo and video services, expand local coverage through increased use of member stories, and experiment with the safe use of drones in newsgathering and virtual reality storytelling. AP is also offering discounts for long-term contracts and moving its headquarters to less expensive space to create a state-of-the-art newsroom.

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NAA mediaXchange 2016: Changing the Culture

By LISA RABASCA ROEPE
April 19, 2016

One of the greatest challenges newspapers continue to face is changing the culture of the newsroom. At Monday’s MediaXchange session, “Changing the Culture: What Works,” co-sponsored by ASNE, three newspaper executives discussed recent cultural shifts in their newsrooms with moderator Pam Fine, ASNE president and University of Kansas’ Knight Chair of News, and offered advice to others looking to make a shift.

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NAA mediaXchange 2016: Designing a Paper

By MARK TONER
April 19, 2016

The imminent end of the newspaper homepage is often predicted, but Dr. Mario Garcia predicted that it will be replaced by “thousands of front pages” every day.

With every social media link serving as a point of entry to the newspaper and its content, the challenge, Garcia told NAA mediaXchange 2016 attendees, is “how you make people read that second article.”

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NAA mediaXchange 2016: API Research

By MARK TONER
April 19, 2016

In today’s media environment, trustworthiness is becoming more about site navigation, mobile access and fast load times.

“These are the new fundamentals, the things you have to master,” Tom Rosenstiel, executive director of the American Press Institute said during a Monday morning session at NAA mediaXchange 2016. “They reflect your values and competence as much as the stories you choose to cover.”

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NAA mediaXchange 2016: Will Micropayments go Macro?

By LISA RABASCA ROEPE
April 19, 2016

Music has Spotify, video has Netflix but journalism didn’t have a single content platform to support it, until now.

Blendle is hoping to change micro-payments with its Spotify-like platform that encourages readers to pay a nominal fee for each article they read. The platform serves up premium content from a variety of well-known publishers while maintaining the publication’s unique brand.

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NAA mediaXchange 2016: Mobile at a ‘Tipping Point’

By MARK TONER
April 18, 2016

With mobile news consumption far outpacing desktop traffic, mobile represents a $50 billion-plus opportunity for publishers, Google’s managing director of global partnerships for news and publishing, Laurent Cordier, told NAA mediaXchange 2016 attendees. “We are all moving towards mobile,” Cordier said. However, mobile’s fragmented distribution models pose challenges for publishers seeking to monetize content. “We think we are at a tipping point where it is urgent to change the user experience."

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NAA mediaXchange 2016: Evolution of Local News

By KIRSTEN BALLARD
April 18, 2016

“How do you serve broccoli?” This question was asked at “The Evolution of Local News” at NAA mediaXchange 2016, by an attendee wanting to know how best to serve the unpleasant stories that nobody really wants to read, the boring, but important ones. Jim Brady, founder and CEO of BillyPenn, suggests making a well-balanced meal.

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Keynote: Marty D. Baron, The Future Of News

By KIRSTEN BALLARD
April 18, 2016

The start of NAA mediaXchange 2016 opened with Marty Baron, Executive Editor of The Washington Post, and moderator Triff Alatzas, Publisher and Editor in Chief of The Baltimore Sun, talking about the “Future of News.”
And the outlook is optimistic, according to Baron.

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AdCellerant Allows Newspapers to Have ‘Full Control’ Over Digital Marketing Campaigns

April 16, 2016

While advertising in all forms remains an important revenue stream for newspapers, the business strategy is shifting toward offering full-scale marketing campaigns as a way to better serve local businesses and capture additional ad revenue.The downside is that it can be much more demanding on news organization staff. That is where AdCellerant comes in. A digital marketing services and ad technology company, AdCellerant already manages more than 7,500 digital marketing campaigns for small businesses each year.

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NAA-Roundup

By LINDSEY LOVING
April 15, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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David Chavern: Preview of NAA MediaXchange 2016

By DAVID CHAVERN
April 15, 2016

NAA President & CEO David Chavern previews NAA mediaXchange and discusses the importance of local, the theme for this year's conference. 

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NAA Roundup

By LINDSEY LOVING
April 8, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Five Answers with Tim Robinson, Coda Ventures

By LINDSEY LOVING
April 8, 2016

Tom Robinson is co-founder and CMO of Coda Ventures, a media research firm specializing in newspaper ad effectiveness tracking. NAA caught up with Robinson to ask about the advertising accountability challenges facing newspapers and to share insights from Coda’s syndicated Triad Newspaper Ad Effectiveness Service.

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Five Answers with Alexander Klopping, Blendle

By KIRSTEN BALLARD
April 6, 2016

Alexander Klöpping is founder of Blendle, a successful iTunes-like system for journalism from The Netherlands, backed by The New York Times and Axel Springer. Klöpping is a former columnist for Holland's biggest youth newspaper and expert for Holland's most popular TV talk show. He made a documentary series on Silicon Valley in 2012.

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NAA Roundup

By LINDSEY LOVING
April 1, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Digital Ad Inventory is Nowhere Near Infinite

By DAVID CHAVERN
March 31, 2016

One of the great – and completely misguided – tropes of the digital age is that "digital ad inventory is infinite." The thinking is that ad inventory in more traditional media is scarce, supporting ad values, while Internet ad inventory is "infinite," meaning the value of digital advertising would eventually approach zero. This idea is completely pervasive among media professionals – and also completely false.

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What are the tradeoffs between personal data privacy and customer analytics?

By MATT LINDSAY
March 30, 2016

As the news media business goes digital, a fundamental question has arisen from the ubiquitous capturing of data enabled by digital distribution platforms: where and when do the costs of data capture outweigh the benefits? There are costs from capturing the data in the form of large websites and slower page load times, which have been found to alter customer behavior in ways that lower the revenue of the publisher.

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How Keywee Uses Newspaper Stories to Find New Subscribers

March 29, 2016 

With newspaper companies’ growing emphasis on subscription revenue, it’s especially important to target and connect with those readers who will truly engage with the content and want to pay for premium, exclusive access. Enter Keywee, a 2016 NAA Accelerator Pitch Program winner with a software solution built to monetize the “drive-by” social media traffic.

 

NAA Roundup

By LINDSEY LOVING
March 18, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA Roundup

By LINDSEY LOVING
March 11, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA mediaXchange 2016 Preview: Marty Baron to Deliver Opening Keynote on the Future of News

March 11, 2016

This April, 1,000 members of the news media industry will descend on Washington, DC for NAA mediaXchange 2016. As NAA prepares to welcome attendees to its home town, it is calling on another local, Marty Baron, Executive Editor of The Washington Post, to deliver the opening keynote to kick off the event. And during a time of rapid transformation of the industry, there is perhaps no more relevant topic for his speech than the future of news.

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NAA Roundup

By LINDSEY LOVING
March 4, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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A U.S. Tax Code That Only Recognizes Print Newspaper Formats Doesn't Keep Up with Advancements in Newsgathering and Dissemination

By DANIELLE COFFEY

March 08, 2016

Newspaper investments in journalism translate to readers' awareness of the world around them. Investments do not vary depending on the medium – digital or print – in which the reader consumes content. A tax code that doesn't distinguish between these two mediums when allowing for deductions of income has not kept up with technology.

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With TicketSauce, Newspapers Earn Revenue From Event Ticketing

March 03, 2016

Major companies have been making moves to gain market share in the $7 billion national ticket service fee industry. While these platforms are known for providing tickets to major movies, concerts and festivals worldwide, newspapers may have an edge when it comes to local events. This is the vision behind TicketSauce, a winning startup in NAA's 2016 Accelerator Pitch Program.

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The Donald Doesn't Understand Libel Law ... Which Surprises No One

By DAVID CHAVERN
February 26, 2016

Donald Trump said today, "I'm gonna open up our libel laws, so when they write purposely negative and horrible, false articles, we can sue them and win lots of money." Under the landmark Supreme Court case of New York Times vs. Sullivan, news organizations could be found liable when they deliberately publish false information, so the law is already established to do that.

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Webinar Recap: "Maximizing Newspaper Political Advertising in a Record Spending Year"

February 26, 2016

Political ad spending is projected to hit a new record this year, representing a tremendous opportunity for newspapers as it is projected to receive approximately $850 million in total revenue. Yet it is the connection newspapers have with voters that can serve as a resource for candidates and further showcase the relationships newspapers have with their audience.

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NAA Roundup

By LINDSEY LOVING
February 26, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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The Perils of Preservation: The Library of Congress' Transition from Microfilm to Digital Newspaper Records

By DANIELLE COFFEY
February 25, 2016

There is an inarguable need to preserve our nation's historical record, and The Library of Congress helps our industry do just that by cataloging our editions and maintaining our nation's history. However, the Library still requires 405 newspapers to submit their editions in microfilm, a preservation format that few use today.

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You know that you still read a newspaper, right?

By DAVID CHAVERN
February 22, 2016

Legacy newspapers today manage two very different types of businesses: a print business that is slowly declining but – surprise – actually makes money, and a digital daily news business that is growing audience rapidly but, like other digital content business, is struggling to figure out how to be consistently profitable. Legacy news organizations actually have some huge advantages over digital-only shops and shouldn't be discounted.

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Knowledge is Power – So Why Would We Want to Block Access to Power?

By DAVID CHAVERN
February 19, 2016

The phrase "knowledge is power" is certainly as relevant today as it was then. People download ad-blockers because lots of digital ads are intrusive and otherwise stink, and there is a certain "stick it to the man" quality to blocking ads. The problem is that by blocking ads, you don't "Stick it to The Man" – you just stick it to publishers who are trying to deliver good content to you.

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NAA Roundup

By LINDSEY LOVING
February 19, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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No Longer Just for Tweets? Implications for Publishers of Long-Form Content on Twitter

By LINDSEY LOVING
February 16, 2016

According to several sources, Twitter plans to expand its character limit to 10,000, trading the platform’s hallmark 140-character limit for the ability to display content in a longer form. The proposed change to the tweet limit has the potential to change Twitter’s role, as well as the relationship audiences have with publisher content.

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Why Political Ads on TV Stink

By DAVID CHAVERN
February 12, 2016

We are quickly entering the political crazy season (I gave up calling it "silly" because the situation is much too serious for that). For those of us in swing states or counties, we are about to be besieged by an historic level of TV ad spending. And most of that spending will, I suggest, be waste. In fact, political ads on TV taken as a whole will mostly serve to drive up cynicism in our political process and candidates and drive down interest in the outcome of elections.

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Our Own Super Bowl Moment

By DAVID CHAVERN
February 9, 2016

The Super Bowl is truly an American cultural phenomenon. Outside of the touchdowns and the interceptions, the halftime show and the endless snacks, why do millions of people watch the Super Bowl each year? One word: Ads. Some may find it hard to believe that there are other times – and other mediums – in which audiences are highly engaged with ads. Look no further than your daily newspaper.

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NAA Roundup

By LINDSEY LOVING
February 5, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Five Answers with Stacy Lynch, Atlanta Journal-Constitution/Cox Media Group

By Jessica Martinez
February 1, 2016

Stacy Lynch is the Senior Director of Audience Analytics, Atlanta Journal-Constitution/Cox Media Group. Lynch and her team provide audience analytics that uses transactional data, web analytics, sales data, market data and a variety of other sources to understand consumers and inform strategy. NAA caught up with Lynch about NAA caught up with Lynch about her work, how she sees the future of media and more.

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NAA Roundup

By Lindsey Loving
January 29, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Tech Startups and Legacy Publishers Partner to Drive Growth and Foster Innovation

By DAVID CHAVERN
January 21, 2016

Over history, the news industry has always been heavily impacted by – and then it has adapted to – technological change. Town criers gave way to printing presses, and typesetting was replaced by photocomposition. Our industry has always found ways to transmit the latest news in the fastest and most efficient ways possible.

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Webinar Recap: "Mitigating the Impact of Ad Blocking"

January 21, 2016

According to a recent Adobe and PageFair report, 198 million people worldwide are active ad block users. With approximately 45 million users in the United States alone, ad block usage shows no signs of slowing down.

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Virtual Reality: Adopting Storytelling Strategies and Maintaining Journalism Ethics

By LINDSEY LOVING
January 19, 2016

The use of technology in reporting to create more impactful news has just taken a quantum leap. Newspaper media have begun experimenting with and are now integrating into their editorial strategies what is arguably one of the biggest technological advances in interactive storytelling to date: Virtual reality.

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NAA Roundup

By LINDSEY LOVING
January 15, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA Roundup

By LINDSEY LOVING
January 8, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Data Leakage May Increase Ad-blocking Adoption

By DANIELLE COFFEY
January 6, 2016

A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship.  Data leakage occurs when a publisher of a website unknowingly grants an advertiser, or other third party, access to its readers’ information without consent from or benefit to the publisher.

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Webinar Recap: "Digital Video: Best Practices and Monetization"

January 4, 2016

Online video is everywhere – on news sites, in emails, embedded in social feeds – and it has become a successful, engaging medium for news organizations. NAA recently hosted a webinar with Patrick West, senior director of CNN Newsource Sales & Affiliate Relations, to discuss this growing platform for media.

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Five Answers with Victor Hernandez, Donald W. Reynolds Journalism Institute Fellow

By JESSICA MARTINEZ
December 8, 2015

Victor Hernandez is a Donald W. Reynolds Journalism Institute Fellow, and focuses on exploring how to incorporate the use of wearable technology into news workflow, audience exploration, audience experiences and storytelling. NAA caught up with Hernandez about his research work, how he sees the future of media and more.

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NAA Roundup

By LINDSEY LOVING
December 18, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA Roundup

By LINDSEY LOVING
December 11, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA Roundup

By LINDSEY LOVING
December 4, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Five Answers with Daniel Schaible, License League

By JESSICA MARTINEZ
December 8, 2015

Daniel Schaible is the founder and COO of License League, a company that helps publishers monetize their content at the article level. NAA caught up with Schaible about the License League’s work with newspapers, how he sees the future of media and more.

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Webinar Recap: "Millennial Moms - Understanding Them and Their Spending Power"

December 4, 2015

In 2015, the millennial generation surpassed baby boomers as the largest living generation in America’s history. Millennials, a key audience for brands, are known for being a highly-educated, tech-savvy and diverse group who desire personalized interactions with advertisers and media.

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Five Answers with David Arkin, GateHouse Media

By JESSICA MARTINEZ
November 24, 2015

David Arkin is the Senior Vice President of Content & Product Development at GateHouse Media. NAA caught up with Arkin for an update on GateHouse Media’s digital transformation, the video technology he is excited about, and more.

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NAA Roundup

By LINDSEY LOVING

November 20, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NUMMI’s Example for Newspapers

By DAVID CHAVERN
November 20, 2015

One of my favorite radio programs is "This American Life" on NPR. Recently I heard one of my favorite episodes about the NUMMI auto plant in Fremont, CA, which remains one of the most relevant case studies for businesses on the value of mutually beneficial relationships with third parties.

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NAA Roundup: New York Times Introduces Student Discount for Web and Apps

By LINDSEY LOVING
November 13, 2015

College students can now get digital access to the Times' web and smartphone apps for just $1 a week. The offer is for first-time subscriber students who can show proof they are currently enrolled in school by using their school-issued email address and verifying their graduation year.

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Five Answers with Lorne Brown, Operative

By JESSICA MARTINEZ
November 9, 2015

Lorne Brown is the President, CEO and Founder of Operative, a company that helps news publishers manage their advertising business. NAA asked Brown for an update on Operative’s new projects, the media technology he is excited about and his take on the future of the news industry.

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NAA Roundup: Shining a ‘Spotlight’ on Investigative Journalism

By LINDSEY LOVING
November 6, 2015 

A new film shines a "Spotlight" on the The Boston Globe's investigative staff, and the importance of local journalism. The movie follows Globe Spotlight reporters and editors, chronicling events leading up to the breaking of a landmark story, which The Boston Globe was the first to report, in 2002.

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Five Answers with Sharon J. Prill, Group Publisher & President, Seattle Times Affiliate News Group and Yakima Herald-Republic

By JESSICA MARTINEZ
November 2, 2015

Sharon J. Prill is Group Publisher & President of the Seattle Times Affiliate News Group and the Yakima Herald-Republic. NAA caught up with Prill to discuss her roll, leading the transformation of a newspaper and her take on the future of news media.

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NAA Roundup: Lee Enterprises Teams Up with McClatchy’s ‘Tru Measure’ Ad Metrics Service

By LINDSEY LOVING
October 30, 2015

The McClatchy Company's "Tru Measure" ad metrics brand is partnering with media publishing group Lee Enterprises on a new digital marketing and advertising service for local small and medium-sized business customers. Lee Enterprises will launch the Tru Local™ digital solution over the next few months. The service will feature a customizable analytics platform.

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NAA Roundup: New York Times Magazine, Google Partner to Produce Virtual Reality Journalism Series

By LINDSEY LOVING
October 23, 2015 

The New York Times is collaborating with Google on a virtual reality project to launch The New York Times Magazine’s new virtual reality film, “The Displaced.” The film, about children uprooted by war, can be watched with cardboard viewers that are used with a smartphone. The partnership includes the distribution of more than one million cardboard virtual reality viewers to subscribers.  

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Five Answers with Patrick Maines, The Media Institute

By LINDSEY LOVING
October 19, 2015

NAA recently caught up with Patrick Maines, President of The Media Institute, about their role in Free Speech Week, taking place October 19-25, 2015. Read on to learn how they are celebrating the week, what you can do to participate, and how newspapers can protect free speech.

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Dow Jones Launches Newsmart Business English Learning Tool

By LINDSEY LOVING
October 16, 2015 

Dow Jones has launched Newsmart, a new digital learning tool for professionals that leverages gamification concepts help them improve their Business English skills. Newsmart takes daily news articles and videos from The Wall Street Journal and combines them with a teaching engine that contains more than 2,500 learning exercises.

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The Texas Tribune to Kick-off Largest Annual Festival

By JESSICA MARTINEZ
October 14, 2015

The Texas Tribune is gearing up for their fifth annual Texas Tribune Festival, a three-day long gathering taking place in Austin, Texas October 16-18, 2015, and  featuring some of Texas’ and the nation’s political elite.

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Gannett Announces Acquisition of Journal Media Group

By LINDSEY LOVING
October 9, 2015

Gannett Co., Inc. and Journal Media Group, Inc. announced a merger agreement in which Gannett will acquire Journal Media Group’s outstanding common stock for approximately $280 million and add approximately $450 million to its revenues. The merger is expected to become final in the first quarter of 2016.

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Five Answers with Dennis Anderson, Peoria Journal Star

By JESSICA MARTINEZ
October 8, 2015

The Peoria Journal Star recently published a book, “101 Things That Play In Peoria”, to engage their readers beyond the newspaper. NAA asked executive editor Dennis Anderson about the book and what it is like working at the Peoria, Illinois newspaper.

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Wall Street Journal Partners with Times of London on Subscription Bundle for Businesses

By LINDSEY LOVING
October 2, 2015

The Wall Street Journal and The Times of London are launching a joint partnership for a bundled digital subscription package for businesses. Through the partnership, subscribers will have access to the two business publications, including daily financial, economic and political coverage in the UK and around the world.  

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Five Answers with Mallary Jean Tenore, Images & Voices of Hope

By CATHERINE PAYNE
September 28, 2015

What is the most exciting thing going on at ivoh?

We've built a lot of momentum around a storytelling genre that we're calling Restorative Narrative. These are stories that show how people and communities are making a meaningful progression from a place of despair to a place of resilience.

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McClatchy Expands Video News Reach with Watchup Partnership

By LINDSEY LOVING
September 25, 2015

McClatchy’s video news content is now available on Watchup, free video news streaming service. The partnership allows McClatchy to leverage Watchup's ability to conveniently deliver local news to viewers on emerging platforms.

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San Francisco Chronicle Experiments with Crowdfunding

By LINDSEY LOVING
September 18, 2015

The San Francisco Chronicle has contracted with Beacon, a startup that helps journalists and news organizations crowdfund their projects, on a new multimedia project. The Chronicle is the first major newspaper to crowdfund a reporting project through Beacon. The project will look at the intersection of technology and innovation and immigration regulations in the Bay Area.

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Five Answers with Gene Policinski, First Amendment Center

By CATHERINE PAYNE
September 14, 2015

What is the most exciting thing go on at the First Amendment Center?

There is the thrill of leaving my office, going downstairs into the Newseum, and seeing the iconic items linked to First Amendment and Constitutional history you might be speaking or writing about -- from the actual armbands worn by Mary Beth Tinker in the landmark student speech case, to letters and signs that helped shape major U.S. Supreme Court decisions on student speech and free speech for all, to seats from a Greensboro, N.C. lunch counter at which Civil Rights history was made, and much more.

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NAA Roundup: Cox Media Triples AJC Sports Page Views with Niche College Football Site

By LINDSEY LOVING
September 11, 2015 

Just before college football season officially got underway last month, Cox Media Group launched the first of many anticipated digital niche communities. The first community, Dawg Nation, covers University of Georgia sports and seeks to engage passionate UGA football fans. So far the community has been a hit, tripling the sports page views on the Atlanta Journal-Constitution site.

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The Greensboro News & Record renews funding partnership to boost arts coverage

By JESSICA MARTINEZ
September 9, 2015

North Carolina’s third largest newspaper, The Greensboro News & Record, recently renewed its  partnership agreement for a second year with ArtsGreensboro, a nonprofit organization that promotes and supports local arts and that will underwrite the newspaper’s arts coverage.

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Five Answers with Jodi Pushkin, Tampa Bay Times NIE program

By CATHERINE PAYNE
September 8, 2015

What is the most surprising thing you've learned while working in the NIE program?

As a writer, reader, English teacher and longtime fan of journalism, I was surprised to learn how cross-curricula the newspaper is for educational purposes. Teachers of all age groups and all subjects use the Times in creative ways in their classrooms.

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Five Answers with Jeff Hartley, Morris Publishing Group

By CATHERINE PAYNE
August 31, 2015

How do you keep up with newspaper industry news?

Read and connect. I'm fortunate to have great connections throughout this industry both with experts who have similar responsibilities and many who don't. Both are extremely valuable. Reading a ton of industry- and non-industry-related stuff is key to developing new ideas or personalized versions of current ones.

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Gannett and Ancestry Offering Digital Images of Historical Newspapers

By LINDSEY LOVING
August 28, 2015

Gannett Co., Inc. and Ancestry, the family history site, are partnering to provide page-by-page digital archives for more than 80 newspapers. The Ancestry division, Newspapers.com, and Gannett anticipate providing more than 100 million images of historical newspapers through online archives.

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Publishers Adopt New Technology to Place Ads in Online Comments

By LINDSEY LOVING
August 21, 2015

Livefyre, an online engagement technology company, announced a new feature that allows customers to place ads into their online comment streams. Publishers that have reportedly adopted the new technology include Condé Nast, The Wall Street Journal, CNN and Fox News.

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How GateHouse Media's Center for News and Design is tackling football coverage

By CATHERINE PAYNE
August 21, 2015

The Center for News and Design stands ready to help newspapers score points with readers and advertisers. Newspapers outside GateHouse can purchase NFL and college football pages from the Center.

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Five Answers with Eric Johnston, Pioneer News Group

By CATHERINE PAYNE
August 18, 2015

What is the most exciting thing going on at Pioneer News Group?

It would be easy to say that we have many exciting things going on, and then list them all. While this is true and we do have many things under way, arguably the most exciting is the culture of innovation and exploration that is supported from our ownership to our employee population.

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GateHouse Media Center for News and Design Launching Series of Sports Conference Pages

By LINDSEY LOVING
August 14, 2015

GateHouse Media’s Center for News and Design will provide customers a 15-week series of paginated pages focused on three major conferences – the Big 10, SEC and Big 12, plus a paginated page focusing on Ohio State.

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How 'The Alphabet' project transformed a newspaper's front page

By CATHERINE PAYNE
August 13, 2015

A public art project involving the alphabet and a newspaper spelled creative collaboration.

"The Alphabet" project featured the bold display of each letter on the front page of the Sentinel & Enterprise in Fitchburg, Massachusetts. A letter dominated the newspaper's front page from July 13 to Aug. 11.

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