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NAA Blog

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The New York Times, Starbucks Roll Out Free Mobile Content to Rewards Members

By LINDSEY LOVING
July 24, 2015

The New York Times Company and Starbucks Coffee Company are expanding their partnership to provide free news content to Starbucks' 10 million Rewards loyalty members via the Starbucks® mobile app. These customers can also earn "Stars" through paid digital subscriptions to The New York Times.

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NAA Roundup: Tribune Content Agency unveils video news network

By LINDSEY LOVING
July 17, 2015

In an effort to capitalize on the rapid growth of the video news segment, Tribune Content Agency announced a new video syndication service called the TCA Video Network. The Network offers premium video content and distribution solutions across all digital platforms.

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Forecast: 'Native social' mobile ad format growing

By CATHERINE PAYNE
July 16, 2015

Rick Ducey, managing director of BIA/Kelsey, provided a native ad forecast during the Local Media Native Advertising Interactive Summit. He discussed the growth of native ads on social platforms like Facebook and Twitter.

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NAA Roundup: TownNews.com boosts its advertising 'iQ'

By LINDSEY LOVING
July 10, 2015

TownNews.com contracted with data management provider Lotame to create a program that will combine content and data management platforms to help newspapers and radio and television stations better serve their audiences and advertisers.

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Five Answers with Guy Tasaka, Calkins Media

By CATHERINE PAYNE
July 7, 2015

What is the most exciting thing going on at Calkins Media?

The most exciting and probably the most interesting thing is our work in the OTT and TV Everywhere mobile app space. We have all our properties up on Roku, Fire TV rolling out and TV Everywhere mobile apps coming very soon.

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Five Answers with Lisa Glowinski, More Content Now

By CATHERINE PAYNE
June 30, 2015

What is the most exciting thing going on at More Content Now?

We are part of GateHouse Media's native advertising strategy, focusing on content creation and coordination with online and advertising. It's been exciting to be part of the multidepartment team fleshing out the workflow and strategy -- eye-opening and crucial to learn about different sides of the business.

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NAA Roundup: NNN rolls out programmatic offerings

By LINDSEY LOVING
June 26, 2015

The Newspaper National Network (NNN) is introducing programmatic offerings for online. NNN, a marketing partnership of the nation's top 25 newspaper companies, is partnering with GroupM to provide programmatic offerings across select brands.

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