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NAA Blog

Latest Posts

30 Under 30 with David Benoit, The Wall Street Journal

By KIRSTEN BALLARD
May 26, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April. David Benoit is the Activism Reporter at The Wall Street Journal. He wants to show people how activism affects the world and break stories with a large impact.

5 Answers with Laura Reiley, Tampa Bay Times

By KIRSTEN BALLARD
May 25, 2016

Laura Reiley has been the Tampa Bay Times’ food critic since 2007. She has received numerous state and national awards. She is a former critic for the San Francisco Chronicle and the Baltimore Sun and the author of four guidebooks in the Moon Handbook series. She has cooked professionally and is a graduate of the California Culinary Academy.

FCC's Media Ownership Ban Hurts Journalism

By DANIELLE COFFEY
May 24, 2016

Media ownership rules were adopted in 1975 to prevent cross ownership of radio, broadcast and newspaper in the same market as a way to promote localism, diversity and competition. The ban was created in an environment where there were limited ways to communicate with the public, leading to concern over a dominating voice for news and views. Clearly, newspapers are no longer the only source of information. Are you reading this on paper?

30 Under 30 with Brittany Coale, The Kansas City Star

By KIRSTEN BALLARD
May 23, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April. Brittany Coale is The Star's Automotive and Grocery Manager. Learn how she uses psychology and advertising to work in the two verticals.

NAA Roundup

By LINDSEY LOVING
May 20, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

Stringr:  Leveraging Sourced Video Content to Engage News Media Audiences

By LINDSEY LOVING
May 20, 2016

As mobile readership continues to skyrocket, multimedia journalism is becoming increasingly important. High-quality video content can catch a reader’s attention and drive them to publishers’ sites. But many newspaper companies are unable to invest in building out their video presence because of high costs. Luckily Stringr, a 2016 NAA Accelerator Pitch Program winner, allows major media organizations including publishers to source video content from its platform at a fraction of the cost of hiring a freelancer.

30 Under 30 with Anna Costello, Adpay Inc.

By KIRSTEN BALLARD
May 20, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April. Anna Costello is the Director of Product Management at Adpay Inc. Learn how she's changing the newspaper and funeral industries. 

Back in Style: How Publishers are Using Newsletters to Attract New Audiences

By LINDSEY LOVING
May 19, 2016

Email is back in style. For readers weary of the endless amount of information online and an infinite social media feed, a newsletter delivered to their inbox creates a finite and satisfying reading experience. For publishers, it’s a way to engage directly and consistently with readers, converting a casual audience into a loyal one and continuing to lead them further down the sales funnel.

Five Answers with Ray Soto, Gannett

By KIRSTEN BALLARD
May 18, 2016

Ray Soto is Gannett’s Creative Lead of Applied Technologies responsible for driving the creative vision and development of the USA Today Network’s immersive storytelling initiatives. He’s a video games industry veteran where he served as an Art Director leading creative teams to develop AAA titles on both desktop and mobile platforms. Recognizing the potential of virtual reality and other emerging technologies to deliver unique story driven experiences to a broader audience, he transitioned from video game development into journalism.

Top 30 Under 30 with Shannon Green, USA TODAY

By KIRSTEN BALLARD
May 17, 2016

NAA announced the winners of its first “Top 30 Under 30” Awards program at NAA mediaXchange 2016 in April, which honors young leaders working in every aspect of the news media who are contributing to the future success of the industry. Shannon Green is the senior multimedia producer at USA TODAY.

Five Answers with Renee Lopez-Cantera, Miami Herald

By KIRSTEN BALLARD
May 11, 2016

Renee Lopez-Cantera is the Audience Growth and Initiatives Manager at the Miami Herald Media Company responsible for direct response print and digital customer acquisitions. She plans and executes digital sales campaigns not only for the South East Region of the McClatchy Newspaper Company, but works with a national McClatchy Digital Sales Team on strategy and creative templates for all 29 newspapers. She has been honored with the Herald Hero award and Neighbors4Neighbors Community Leader Award for Service.

NAA Roundup

By LINDSEY LOVING
May 6, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

Designing a News Experience for Today's Reader

May 4, 2016

Dr. Mario García consults with newspapers worldwide on designing a cutting-edge newspaper experience that fits the needs of both audiences and advertisers, and is currently working with GateHouse Media’s publications as well as outlets in Norway and the Philippines. He recently spoke on this topic as part of a breakout session at NAA mediaXchange 2016, and sat down with NAA separately to discuss three of his top recommendations for publishers to create a thriving news experience.

Authors Guild v. Google

By DAVID CHAVERN

May 3, 2016

The Supreme Court’s recent decision to deny review of the Authors Guild v. Google, Inc. ruling was a blow not just to the suit’s plaintiffs in the book industry but to all of us in the business of writing and publishing content. Here’s why: The lower court’s decision in favor of Google ruled that its project to digitize millions of books and create a searchable library did not violate the authors' copyrights and did not require permission or monetization. In allowing this ruling to stand, the Supreme Court has created a remarkably expansive view of the Fair Use Doctrine – which is, ironically, now unfair to the content creators themselves.

Sell the Good Beer: Serving Your Audience Content Worth Paying For

By MATT LINDSAY

May 3, 2016

The market for digital content is similar to the market for beer.  Most readers will consume what content they can without paying, but some customer will pay for good content, just as some customers will pay for good beer when free beer is offered. Many digital publishers have not decided what type of customer they are trying to serve and are lacking the strategic direction necessary for their digital products to be successful.

Why You Should Buy a Newspaper

By DAVID CHAVERN

April 29, 2016

The newspaper business has changed a lot and is certainly much less profitable now than it used to be. But so what? Lots of industries go through ups-and-downs as technologies and customer preferences change. Name an industry – cars, airlines, energy, retail, accounting, transportation, construction – and the underlying economic drivers look a lot different than they did in the 1980s. That doesn't mean they are "dead" businesses. People want and need the underlying products and services and the industries adapt to be successful in the new world. It is not always a pleasant or pretty transition – but the ultimate winners are the companies that focus on underlying fundamentals and what the future could be, rather than what the past has been.

NAA Roundup

By LINDSEY LOVING
April 29, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

5 Answers with Mark Smith, The Washington Post

By KIRSTEN BALLARD

April 29, 2016

Mark W. Smith is The Washington Post’s editor for mobile web. His focus is on traffic growth, especially among mobile web users. Before The Post, Mark led social media strategy for USA TODAY. Mark also teaches journalism at the University of Maryland’s Philip Merrill School of Journalism.

NAA Webinar Recap: Mobile Trends & The Changing Face of Retail 

April 28, 2016

In today's rapidly growing digital space, newspapers have a tremendous opportunity to boost advertising sales by focusing on mobile commerce. Retailers are looking to increase brand awareness, loyalty and mobile purchases among educated and highly-engaged audiences – and studies prove that is exactly the audience newspapers deliver.

With Dimples, Newspapers Save Printing Money

By KIRSTEN BALLARD

April 27, 2016

The Average Joe reading the paper can't see them, but they are there: thousands of little dots, saving thousands of dollars. The small dots are called Dimples, patented technology created by son-and-mother team Jonathan and Mariemma Miller. They weren't satisfied with the current options for saving money printing. It looked ugly, faded or cheap.They did a lot of experimentation, focusing on clarity and cost cutting. 

NAA mediaXchange 2016: Educate Your Readers About Ad Blocking

By LISA RABASCA ROEPE

April 25, 2016

A 2015 report by Adobe and PageFair estimates that $21.8 billion in ads were blocked last year. Meanwhile, half the reporters in the newsroom are using ad blockers, reports Michael Romaner, Executive Vice President for Digital, Morris Communications Co.

Yet, there is no negative consequence to using ad blockers and publishers haven’t done much to educate readers about ad blockers.

WWP Group CEO Urges Traditional Media to "Make the Case"

By LISA RABASCA ROEPE

April 21, 2016

Sir Martin Sorrell, CEO of WWP Group, urged traditional media companies to engage with WPP and it’s clients. “I’ve said this since we started, we should walk with media editors in exactly the same way as we walk with the clients,” Sorrell said via live streaming video from London during the Tuesday morning keynote. WPP’s biggest clients include Ford, Unilever, P&G, Nestle and Volkswagen.

NAA mediaXchange 2016: Making Preprints Deliver

By MARK TONER

April 21, 2016

Preprints remain a vital revenue source for publishers and a driver of traffic and purchases for advertisers, but a better sense of the return on investment is needed to ensure their future health, according to speakers at a NAA mediaXchange 2016 session Tuesday.

“ROI is a hot topic across the board, and media do need to be held accountable,” said Susan Jacobs, vice president and general manager of Tribune Publishing’s MediaWorks, acknowledging that the industry has room to improve in the metrics it provides to advertisers.

NAA mediaXchange 2016: Follow the Money

By MARK TONER

April 21, 2016

Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms, former Wall Street Journal executive Penelope Abernathy told NAA mediaXchange 2016 attendees. Now Knight Chair in journalism and digital media economics at the University of North Carolina, Abernathy stressed the importance of creating full-service digital shops for advertisers, even in small markets.

NAA mediaXchange 2016: Local Elections, Local Ads

By LISA RABASCA ROEPE

April 20, 2016

Local newspapers need to claim their share of the local political advertising dollars, estimated to be in excess of $11.5 billion this year.

To help newspapers make their case to local political groups and candidates, NAA commissioned Nielsen Scarborough to conduct a study on the influence of local media in the political process.

NAA mediaXchange 2016: What is Driving the 2016 Election

By LISA RABASCA ROEPE
April 20, 2016

No matter what happens on November 8, the 2016 presidential election is bound to go down in the history books. 

NAA mediaXchange 2016 participants were given a rare look under the hood on Tuesday when two political pollsters – one a Republican, the other a Democrat – gave their insights on 2016 presidential race on the day of the highly anticipated New York State primary.

NAA mediaXchange 2016: Covering the White House

By KIRSTEN BALLARD
April 20, 2016

When Michael McCurry worked as White House Press Secretary, he said social media was taking the reporters out for drinks.

A few terms later, it was a different world for Jeff Carney who served as White House Press Secretary for President Obama from 2008 to 2014. It was the first digital savvy White House.

At NAA mediaXchange 2016, Carney and McCurry were joined by Susan Page, Washington Bureau Chief of USA TODAY in the session “Covering the White House,” moderated by Chris Cillizza, Political Reporter of The Washington Post.

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NAA mediaXchange 2016: AP presentation

By MARK TONER
April 19, 2016

Along with upgrading its election platform to cover 5,000 races this fall, AP continues efforts to improve photo and video services, expand local coverage through increased use of member stories, and experiment with the safe use of drones in newsgathering and virtual reality storytelling. AP is also offering discounts for long-term contracts and moving its headquarters to less expensive space to create a state-of-the-art newsroom.

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NAA mediaXchange 2016: Changing the Culture

By LISA RABASCA ROEPE
April 19, 2016

One of the greatest challenges newspapers continue to face is changing the culture of the newsroom. At Monday’s MediaXchange session, “Changing the Culture: What Works,” co-sponsored by ASNE, three newspaper executives discussed recent cultural shifts in their newsrooms with moderator Pam Fine, ASNE president and University of Kansas’ Knight Chair of News, and offered advice to others looking to make a shift.

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NAA mediaXchange 2016: Designing a Paper

By MARK TONER
April 19, 2016

The imminent end of the newspaper homepage is often predicted, but Dr. Mario Garcia predicted that it will be replaced by “thousands of front pages” every day.

With every social media link serving as a point of entry to the newspaper and its content, the challenge, Garcia told NAA mediaXchange 2016 attendees, is “how you make people read that second article.”

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NAA mediaXchange 2016: API Research

By MARK TONER
April 19, 2016

In today’s media environment, trustworthiness is becoming more about site navigation, mobile access and fast load times.

“These are the new fundamentals, the things you have to master,” Tom Rosenstiel, executive director of the American Press Institute said during a Monday morning session at NAA mediaXchange 2016. “They reflect your values and competence as much as the stories you choose to cover.”

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NAA mediaXchange 2016: Will Micropayments go Macro?

By LISA RABASCA ROEPE
April 19, 2016

Music has Spotify, video has Netflix but journalism didn’t have a single content platform to support it, until now.

Blendle is hoping to change micro-payments with its Spotify-like platform that encourages readers to pay a nominal fee for each article they read. The platform serves up premium content from a variety of well-known publishers while maintaining the publication’s unique brand.

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NAA mediaXchange 2016: Mobile at a ‘Tipping Point’

By MARK TONER
April 18, 2016

With mobile news consumption far outpacing desktop traffic, mobile represents a $50 billion-plus opportunity for publishers, Google’s managing director of global partnerships for news and publishing, Laurent Cordier, told NAA mediaXchange 2016 attendees. “We are all moving towards mobile,” Cordier said. However, mobile’s fragmented distribution models pose challenges for publishers seeking to monetize content. “We think we are at a tipping point where it is urgent to change the user experience."

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NAA mediaXchange 2016: Evolution of Local News

By KIRSTEN BALLARD
April 18, 2016

“How do you serve broccoli?” This question was asked at “The Evolution of Local News” at NAA mediaXchange 2016, by an attendee wanting to know how best to serve the unpleasant stories that nobody really wants to read, the boring, but important ones. Jim Brady, founder and CEO of BillyPenn, suggests making a well-balanced meal.

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Keynote: Marty D. Baron, The Future Of News

By KIRSTEN BALLARD
April 18, 2016

The start of NAA mediaXchange 2016 opened with Marty Baron, Executive Editor of The Washington Post, and moderator Triff Alatzas, Publisher and Editor in Chief of The Baltimore Sun, talking about the “Future of News.”
And the outlook is optimistic, according to Baron.

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AdCellerant Allows Newspapers to Have ‘Full Control’ Over Digital Marketing Campaigns

April 16, 2016

While advertising in all forms remains an important revenue stream for newspapers, the business strategy is shifting toward offering full-scale marketing campaigns as a way to better serve local businesses and capture additional ad revenue.The downside is that it can be much more demanding on news organization staff. That is where AdCellerant comes in. A digital marketing services and ad technology company, AdCellerant already manages more than 7,500 digital marketing campaigns for small businesses each year.

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NAA-Roundup

By LINDSEY LOVING
April 15, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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David Chavern: Preview of NAA MediaXchange 2016

By DAVID CHAVERN
April 15, 2016

NAA President & CEO David Chavern previews NAA mediaXchange and discusses the importance of local, the theme for this year's conference. 

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NAA Roundup

By LINDSEY LOVING
April 8, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Five Answers with Tim Robinson, Coda Ventures

By LINDSEY LOVING
April 8, 2016

Tom Robinson is co-founder and CMO of Coda Ventures, a media research firm specializing in newspaper ad effectiveness tracking. NAA caught up with Robinson to ask about the advertising accountability challenges facing newspapers and to share insights from Coda’s syndicated Triad Newspaper Ad Effectiveness Service.

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Five Answers with Alexander Klopping, Blendle

By KIRSTEN BALLARD
April 6, 2016

Alexander Klöpping is founder of Blendle, a successful iTunes-like system for journalism from The Netherlands, backed by The New York Times and Axel Springer. Klöpping is a former columnist for Holland's biggest youth newspaper and expert for Holland's most popular TV talk show. He made a documentary series on Silicon Valley in 2012.

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NAA Roundup

By LINDSEY LOVING
April 1, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Digital Ad Inventory is Nowhere Near Infinite

By DAVID CHAVERN
March 31, 2016

One of the great – and completely misguided – tropes of the digital age is that "digital ad inventory is infinite." The thinking is that ad inventory in more traditional media is scarce, supporting ad values, while Internet ad inventory is "infinite," meaning the value of digital advertising would eventually approach zero. This idea is completely pervasive among media professionals – and also completely false.

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What are the tradeoffs between personal data privacy and customer analytics?

By MATT LINDSAY
March 30, 2016

As the news media business goes digital, a fundamental question has arisen from the ubiquitous capturing of data enabled by digital distribution platforms: where and when do the costs of data capture outweigh the benefits? There are costs from capturing the data in the form of large websites and slower page load times, which have been found to alter customer behavior in ways that lower the revenue of the publisher.

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How Keywee Uses Newspaper Stories to Find New Subscribers

March 29, 2016 

With newspaper companies’ growing emphasis on subscription revenue, it’s especially important to target and connect with those readers who will truly engage with the content and want to pay for premium, exclusive access. Enter Keywee, a 2016 NAA Accelerator Pitch Program winner with a software solution built to monetize the “drive-by” social media traffic.

 

NAA Roundup

By LINDSEY LOVING
March 18, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

Read More



NAA Roundup

By LINDSEY LOVING
March 11, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA mediaXchange 2016 Preview: Marty Baron to Deliver Opening Keynote on the Future of News

March 11, 2016

This April, 1,000 members of the news media industry will descend on Washington, DC for NAA mediaXchange 2016. As NAA prepares to welcome attendees to its home town, it is calling on another local, Marty Baron, Executive Editor of The Washington Post, to deliver the opening keynote to kick off the event. And during a time of rapid transformation of the industry, there is perhaps no more relevant topic for his speech than the future of news.

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NAA Roundup

By LINDSEY LOVING
March 4, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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A U.S. Tax Code That Only Recognizes Print Newspaper Formats Doesn't Keep Up with Advancements in Newsgathering and Dissemination

By DANIELLE COFFEY

March 08, 2016

Newspaper investments in journalism translate to readers' awareness of the world around them. Investments do not vary depending on the medium – digital or print – in which the reader consumes content. A tax code that doesn't distinguish between these two mediums when allowing for deductions of income has not kept up with technology.

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With TicketSauce, Newspapers Earn Revenue From Event Ticketing

March 03, 2016

Major companies have been making moves to gain market share in the $7 billion national ticket service fee industry. While these platforms are known for providing tickets to major movies, concerts and festivals worldwide, newspapers may have an edge when it comes to local events. This is the vision behind TicketSauce, a winning startup in NAA's 2016 Accelerator Pitch Program.

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The Donald Doesn't Understand Libel Law ... Which Surprises No One

By DAVID CHAVERN
February 26, 2016

Donald Trump said today, "I'm gonna open up our libel laws, so when they write purposely negative and horrible, false articles, we can sue them and win lots of money." Under the landmark Supreme Court case of New York Times vs. Sullivan, news organizations could be found liable when they deliberately publish false information, so the law is already established to do that.

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Webinar Recap: "Maximizing Newspaper Political Advertising in a Record Spending Year"

February 26, 2016

Political ad spending is projected to hit a new record this year, representing a tremendous opportunity for newspapers as it is projected to receive approximately $850 million in total revenue. Yet it is the connection newspapers have with voters that can serve as a resource for candidates and further showcase the relationships newspapers have with their audience.

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NAA Roundup

By LINDSEY LOVING
February 26, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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The Perils of Preservation: The Library of Congress' Transition from Microfilm to Digital Newspaper Records

By DANIELLE COFFEY
February 25, 2016

There is an inarguable need to preserve our nation's historical record, and The Library of Congress helps our industry do just that by cataloging our editions and maintaining our nation's history. However, the Library still requires 405 newspapers to submit their editions in microfilm, a preservation format that few use today.

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You know that you still read a newspaper, right?

By DAVID CHAVERN
February 22, 2016

Legacy newspapers today manage two very different types of businesses: a print business that is slowly declining but – surprise – actually makes money, and a digital daily news business that is growing audience rapidly but, like other digital content business, is struggling to figure out how to be consistently profitable. Legacy news organizations actually have some huge advantages over digital-only shops and shouldn't be discounted.

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Knowledge is Power – So Why Would We Want to Block Access to Power?

By DAVID CHAVERN
February 19, 2016

The phrase "knowledge is power" is certainly as relevant today as it was then. People download ad-blockers because lots of digital ads are intrusive and otherwise stink, and there is a certain "stick it to the man" quality to blocking ads. The problem is that by blocking ads, you don't "Stick it to The Man" – you just stick it to publishers who are trying to deliver good content to you.

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NAA Roundup

By LINDSEY LOVING
February 19, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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No Longer Just for Tweets? Implications for Publishers of Long-Form Content on Twitter

By LINDSEY LOVING
February 16, 2016

According to several sources, Twitter plans to expand its character limit to 10,000, trading the platform’s hallmark 140-character limit for the ability to display content in a longer form. The proposed change to the tweet limit has the potential to change Twitter’s role, as well as the relationship audiences have with publisher content.

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Why Political Ads on TV Stink

By DAVID CHAVERN
February 12, 2016

We are quickly entering the political crazy season (I gave up calling it "silly" because the situation is much too serious for that). For those of us in swing states or counties, we are about to be besieged by an historic level of TV ad spending. And most of that spending will, I suggest, be waste. In fact, political ads on TV taken as a whole will mostly serve to drive up cynicism in our political process and candidates and drive down interest in the outcome of elections.

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Our Own Super Bowl Moment

By DAVID CHAVERN
February 9, 2016

The Super Bowl is truly an American cultural phenomenon. Outside of the touchdowns and the interceptions, the halftime show and the endless snacks, why do millions of people watch the Super Bowl each year? One word: Ads. Some may find it hard to believe that there are other times – and other mediums – in which audiences are highly engaged with ads. Look no further than your daily newspaper.

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NAA Roundup

By LINDSEY LOVING
February 5, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Five Answers with Stacy Lynch, Atlanta Journal-Constitution/Cox Media Group

By Jessica Martinez
February 1, 2016

Stacy Lynch is the Senior Director of Audience Analytics, Atlanta Journal-Constitution/Cox Media Group. Lynch and her team provide audience analytics that uses transactional data, web analytics, sales data, market data and a variety of other sources to understand consumers and inform strategy. NAA caught up with Lynch about NAA caught up with Lynch about her work, how she sees the future of media and more.

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NAA Roundup

By Lindsey Loving
January 29, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Tech Startups and Legacy Publishers Partner to Drive Growth and Foster Innovation

By DAVID CHAVERN
January 21, 2016

Over history, the news industry has always been heavily impacted by – and then it has adapted to – technological change. Town criers gave way to printing presses, and typesetting was replaced by photocomposition. Our industry has always found ways to transmit the latest news in the fastest and most efficient ways possible.

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Webinar Recap: "Mitigating the Impact of Ad Blocking"

January 21, 2016

According to a recent Adobe and PageFair report, 198 million people worldwide are active ad block users. With approximately 45 million users in the United States alone, ad block usage shows no signs of slowing down.

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Virtual Reality: Adopting Storytelling Strategies and Maintaining Journalism Ethics

By LINDSEY LOVING
January 19, 2016

The use of technology in reporting to create more impactful news has just taken a quantum leap. Newspaper media have begun experimenting with and are now integrating into their editorial strategies what is arguably one of the biggest technological advances in interactive storytelling to date: Virtual reality.

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NAA Roundup

By LINDSEY LOVING
January 15, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA Roundup

By LINDSEY LOVING
January 8, 2016

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Data Leakage May Increase Ad-blocking Adoption

By DANIELLE COFFEY
January 6, 2016

A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship.  Data leakage occurs when a publisher of a website unknowingly grants an advertiser, or other third party, access to its readers’ information without consent from or benefit to the publisher.

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Webinar Recap: "Digital Video: Best Practices and Monetization"

January 4, 2016

Online video is everywhere – on news sites, in emails, embedded in social feeds – and it has become a successful, engaging medium for news organizations. NAA recently hosted a webinar with Patrick West, senior director of CNN Newsource Sales & Affiliate Relations, to discuss this growing platform for media.

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Five Answers with Victor Hernandez, Donald W. Reynolds Journalism Institute Fellow

By JESSICA MARTINEZ
December 8, 2015

Victor Hernandez is a Donald W. Reynolds Journalism Institute Fellow, and focuses on exploring how to incorporate the use of wearable technology into news workflow, audience exploration, audience experiences and storytelling. NAA caught up with Hernandez about his research work, how he sees the future of media and more.

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NAA Roundup

By LINDSEY LOVING
December 18, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA Roundup

By LINDSEY LOVING
December 11, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NAA Roundup

By LINDSEY LOVING
December 4, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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Five Answers with Daniel Schaible, License League

By JESSICA MARTINEZ
December 8, 2015

Daniel Schaible is the founder and COO of License League, a company that helps publishers monetize their content at the article level. NAA caught up with Schaible about the License League’s work with newspapers, how he sees the future of media and more.

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Webinar Recap: "Millennial Moms - Understanding Them and Their Spending Power"

December 4, 2015

In 2015, the millennial generation surpassed baby boomers as the largest living generation in America’s history. Millennials, a key audience for brands, are known for being a highly-educated, tech-savvy and diverse group who desire personalized interactions with advertisers and media.

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Five Answers with David Arkin, GateHouse Media

By JESSICA MARTINEZ
November 24, 2015

David Arkin is the Senior Vice President of Content & Product Development at GateHouse Media. NAA caught up with Arkin for an update on GateHouse Media’s digital transformation, the video technology he is excited about, and more.

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NAA Roundup

By LINDSEY LOVING

November 20, 2015

Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what's on our reading list; and what's hot on social media.

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NUMMI’s Example for Newspapers

By DAVID CHAVERN
November 20, 2015

One of my favorite radio programs is "This American Life" on NPR. Recently I heard one of my favorite episodes about the NUMMI auto plant in Fremont, CA, which remains one of the most relevant case studies for businesses on the value of mutually beneficial relationships with third parties.

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NAA Roundup: New York Times Introduces Student Discount for Web and Apps

By LINDSEY LOVING
November 13, 2015

College students can now get digital access to the Times' web and smartphone apps for just $1 a week. The offer is for first-time subscriber students who can show proof they are currently enrolled in school by using their school-issued email address and verifying their graduation year.

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Five Answers with Lorne Brown, Operative

By JESSICA MARTINEZ
November 9, 2015

Lorne Brown is the President, CEO and Founder of Operative, a company that helps news publishers manage their advertising business. NAA asked Brown for an update on Operative’s new projects, the media technology he is excited about and his take on the future of the news industry.

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NAA Roundup: Shining a ‘Spotlight’ on Investigative Journalism

By LINDSEY LOVING
November 6, 2015 

A new film shines a "Spotlight" on the The Boston Globe's investigative staff, and the importance of local journalism. The movie follows Globe Spotlight reporters and editors, chronicling events leading up to the breaking of a landmark story, which The Boston Globe was the first to report, in 2002.

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Five Answers with Sharon J. Prill, Group Publisher & President, Seattle Times Affiliate News Group and Yakima Herald-Republic

By JESSICA MARTINEZ
November 2, 2015

Sharon J. Prill is Group Publisher & President of the Seattle Times Affiliate News Group and the Yakima Herald-Republic. NAA caught up with Prill to discuss her roll, leading the transformation of a newspaper and her take on the future of news media.

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NAA Roundup: Lee Enterprises Teams Up with McClatchy’s ‘Tru Measure’ Ad Metrics Service

By LINDSEY LOVING
October 30, 2015

The McClatchy Company's "Tru Measure" ad metrics brand is partnering with media publishing group Lee Enterprises on a new digital marketing and advertising service for local small and medium-sized business customers. Lee Enterprises will launch the Tru Local™ digital solution over the next few months. The service will feature a customizable analytics platform.

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NAA Roundup: New York Times Magazine, Google Partner to Produce Virtual Reality Journalism Series

By LINDSEY LOVING
October 23, 2015 

The New York Times is collaborating with Google on a virtual reality project to launch The New York Times Magazine’s new virtual reality film, “The Displaced.” The film, about children uprooted by war, can be watched with cardboard viewers that are used with a smartphone. The partnership includes the distribution of more than one million cardboard virtual reality viewers to subscribers.  

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Five Answers with Patrick Maines, The Media Institute

By LINDSEY LOVING
October 19, 2015

NAA recently caught up with Patrick Maines, President of The Media Institute, about their role in Free Speech Week, taking place October 19-25, 2015. Read on to learn how they are celebrating the week, what you can do to participate, and how newspapers can protect free speech.

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Dow Jones Launches Newsmart Business English Learning Tool

By LINDSEY LOVING
October 16, 2015 

Dow Jones has launched Newsmart, a new digital learning tool for professionals that leverages gamification concepts help them improve their Business English skills. Newsmart takes daily news articles and videos from The Wall Street Journal and combines them with a teaching engine that contains more than 2,500 learning exercises.

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The Texas Tribune to Kick-off Largest Annual Festival

By JESSICA MARTINEZ
October 14, 2015

The Texas Tribune is gearing up for their fifth annual Texas Tribune Festival, a three-day long gathering taking place in Austin, Texas October 16-18, 2015, and  featuring some of Texas’ and the nation’s political elite.

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Gannett Announces Acquisition of Journal Media Group

By LINDSEY LOVING
October 9, 2015

Gannett Co., Inc. and Journal Media Group, Inc. announced a merger agreement in which Gannett will acquire Journal Media Group’s outstanding common stock for approximately $280 million and add approximately $450 million to its revenues. The merger is expected to become final in the first quarter of 2016.

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Five Answers with Dennis Anderson, Peoria Journal Star

By JESSICA MARTINEZ
October 8, 2015

The Peoria Journal Star recently published a book, “101 Things That Play In Peoria”, to engage their readers beyond the newspaper. NAA asked executive editor Dennis Anderson about the book and what it is like working at the Peoria, Illinois newspaper.

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Wall Street Journal Partners with Times of London on Subscription Bundle for Businesses

By LINDSEY LOVING
October 2, 2015

The Wall Street Journal and The Times of London are launching a joint partnership for a bundled digital subscription package for businesses. Through the partnership, subscribers will have access to the two business publications, including daily financial, economic and political coverage in the UK and around the world.  

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Five Answers with Mallary Jean Tenore, Images & Voices of Hope

By CATHERINE PAYNE
September 28, 2015

What is the most exciting thing going on at ivoh?

We've built a lot of momentum around a storytelling genre that we're calling Restorative Narrative. These are stories that show how people and communities are making a meaningful progression from a place of despair to a place of resilience.

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McClatchy Expands Video News Reach with Watchup Partnership

By LINDSEY LOVING
September 25, 2015

McClatchy’s video news content is now available on Watchup, free video news streaming service. The partnership allows McClatchy to leverage Watchup's ability to conveniently deliver local news to viewers on emerging platforms.

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San Francisco Chronicle Experiments with Crowdfunding

By LINDSEY LOVING
September 18, 2015

The San Francisco Chronicle has contracted with Beacon, a startup that helps journalists and news organizations crowdfund their projects, on a new multimedia project. The Chronicle is the first major newspaper to crowdfund a reporting project through Beacon. The project will look at the intersection of technology and innovation and immigration regulations in the Bay Area.

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Five Answers with Gene Policinski, First Amendment Center

By CATHERINE PAYNE
September 14, 2015

What is the most exciting thing go on at the First Amendment Center?

There is the thrill of leaving my office, going downstairs into the Newseum, and seeing the iconic items linked to First Amendment and Constitutional history you might be speaking or writing about -- from the actual armbands worn by Mary Beth Tinker in the landmark student speech case, to letters and signs that helped shape major U.S. Supreme Court decisions on student speech and free speech for all, to seats from a Greensboro, N.C. lunch counter at which Civil Rights history was made, and much more.

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NAA Roundup: Cox Media Triples AJC Sports Page Views with Niche College Football Site

By LINDSEY LOVING
September 11, 2015 

Just before college football season officially got underway last month, Cox Media Group launched the first of many anticipated digital niche communities. The first community, Dawg Nation, covers University of Georgia sports and seeks to engage passionate UGA football fans. So far the community has been a hit, tripling the sports page views on the Atlanta Journal-Constitution site.

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The Greensboro News & Record renews funding partnership to boost arts coverage

By JESSICA MARTINEZ
September 9, 2015

North Carolina’s third largest newspaper, The Greensboro News & Record, recently renewed its  partnership agreement for a second year with ArtsGreensboro, a nonprofit organization that promotes and supports local arts and that will underwrite the newspaper’s arts coverage.

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Five Answers with Jodi Pushkin, Tampa Bay Times NIE program

By CATHERINE PAYNE
September 8, 2015

What is the most surprising thing you've learned while working in the NIE program?

As a writer, reader, English teacher and longtime fan of journalism, I was surprised to learn how cross-curricula the newspaper is for educational purposes. Teachers of all age groups and all subjects use the Times in creative ways in their classrooms.

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Five Answers with Jeff Hartley, Morris Publishing Group

By CATHERINE PAYNE
August 31, 2015

How do you keep up with newspaper industry news?

Read and connect. I'm fortunate to have great connections throughout this industry both with experts who have similar responsibilities and many who don't. Both are extremely valuable. Reading a ton of industry- and non-industry-related stuff is key to developing new ideas or personalized versions of current ones.

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Gannett and Ancestry Offering Digital Images of Historical Newspapers

By LINDSEY LOVING
August 28, 2015

Gannett Co., Inc. and Ancestry, the family history site, are partnering to provide page-by-page digital archives for more than 80 newspapers. The Ancestry division, Newspapers.com, and Gannett anticipate providing more than 100 million images of historical newspapers through online archives.

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Publishers Adopt New Technology to Place Ads in Online Comments

By LINDSEY LOVING
August 21, 2015

Livefyre, an online engagement technology company, announced a new feature that allows customers to place ads into their online comment streams. Publishers that have reportedly adopted the new technology include Condé Nast, The Wall Street Journal, CNN and Fox News.

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How GateHouse Media's Center for News and Design is tackling football coverage

By CATHERINE PAYNE
August 21, 2015

The Center for News and Design stands ready to help newspapers score points with readers and advertisers. Newspapers outside GateHouse can purchase NFL and college football pages from the Center.

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Five Answers with Eric Johnston, Pioneer News Group

By CATHERINE PAYNE
August 18, 2015

What is the most exciting thing going on at Pioneer News Group?

It would be easy to say that we have many exciting things going on, and then list them all. While this is true and we do have many things under way, arguably the most exciting is the culture of innovation and exploration that is supported from our ownership to our employee population.

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GateHouse Media Center for News and Design Launching Series of Sports Conference Pages

By LINDSEY LOVING
August 14, 2015

GateHouse Media’s Center for News and Design will provide customers a 15-week series of paginated pages focused on three major conferences – the Big 10, SEC and Big 12, plus a paginated page focusing on Ohio State.

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How 'The Alphabet' project transformed a newspaper's front page

By CATHERINE PAYNE
August 13, 2015

A public art project involving the alphabet and a newspaper spelled creative collaboration.

"The Alphabet" project featured the bold display of each letter on the front page of the Sentinel & Enterprise in Fitchburg, Massachusetts. A letter dominated the newspaper's front page from July 13 to Aug. 11.

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