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Home > News & Media > The NAA Blog

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NAA Blog

Latest Posts

Five Answers with Lisa Glowinski, More Content Now

By CATHERINE PAYNE
June 30, 2015

What is the most exciting thing going on at More Content Now?

We are part of GateHouse Media's native advertising strategy, focusing on content creation and coordination with online and advertising. It's been exciting to be part of the multidepartment team fleshing out the workflow and strategy -- eye-opening and crucial to learn about different sides of the business.

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NAA Roundup: NNN rolls out programmatic offerings

By LINDSEY LOVING
June 26, 2015

The Newspaper National Network (NNN) is introducing programmatic offerings for online. NNN, a marketing partnership of the nation's top 25 newspaper companies, is partnering with GroupM to provide programmatic offerings across select brands.

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NAA Roundup: Sale of The Columbus Dispatch completed

By CATHERINE PAYNE
June 19, 2015

New Media Investment Group Inc. bought The Columbus Dispatch for $47 million in cash. New Media funded the acquisition with a combination of cash on the balance sheet and an incremental $25 million on the company's existing term loan.

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Five Answers with Ray Chelstowski, NNN

By JIM CONAGHAN
June 15, 2015

What is the most exciting thing going on at NNN?

At the NNN, we are very bullish on programmatic. N3, our digital division, is quickly advancing programmatic offerings on behalf of the industry, recently securing relationships with agency groups like GroupM across a select portfolio of brands.

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NAA Roundup: WSJ to launch new global print edition

By CATHERINE PAYNE
June 12, 2015

The Wall Street Journal will replace its compact newspapers in Asia and Europe with broadsheet editions.

The full-color editions, which will be available Monday-Friday, will debut in mid-September. Also at that time, The Journal will release enhanced iPad and Android editions for subscribers in these regions.

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Five Answers with Susan Jacobs, MediaWorks

By JESSICA MARTINEZ
June 9, 2015

What is the most exciting thing going on at MediaWorks?

We recently launched our Publisher Consortium, a landmark collective of publishers that offers marketers strong consumer insights, optimized media campaigns and actionable feedback. The Publisher Consortium comprises the top 30 markets and top 17 publishing companies in the country, accounting for 70 percent of the U.S. population and 72 percent of consumer expenditures. Advertisers and other publishers are seeing this as something new and exciting they want to become a part of. As a result, we’re gaining significant traction within the advertising community and retailers and brands are also beginning to engage with us.

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NAA Roundup: Gannett acquires 11 news organizations

By CATHERINE PAYNE
June 5, 2015

Gannett Co. Inc. completed the acquisition of the remaining 59.36% interest in the Texas-New Mexico Newspapers Partnership that it did not own from Digital First Media.

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