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NAA Blog

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How The Atlanta Journal-Constitution used Popsicles to boost digital engagement

By SEAN O'LEARY
October 20, 2014

What feels better on a hot, humid summer day in Atlanta than an ice cold Popsicle?

Using the frozen treat as a giveaway, The Atlanta Journal-Constitution turned its Labor Day book festival into a unique way to attack one of the newspaper’s biggest goals – increasing digital engagement from subscribers.

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NAA Roundup: Local Media Consortium and Ebyline form freelance journalist partnership

By SEAN O'LEARY
October 17, 2014

The Local Media Consortium, a nationwide alliance of leading local media outlets, announced an agreement with Ebyline that allows all members of the Local Media Consortium to use Ebyline’s platform to recruit and work with freelance journalists across the country. This collaboration will allow publishers to create quality content marketing assets and provide readers with valuable information hosted by familiar local media outlets.

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5 Newspaper Myths Debunked

By CATHERINE PAYNE
October 15, 2014

1. Myth: Newspapers are dying.

The newspaper media industry, like many other American businesses, faces considerable but surmountable challenges. The rise of the Internet and social media has given consumers new options for getting news and information relevant to their varied interests. Many newspapers are adapting and thriving in this digital universe, expanding the number of people they reach. The newspaper digital audience reached a peak in August, according to data from comScore and NAA. The newspaper digital audience increased 18%, to 164 million unique visitors in August 2014 from 139 million unique visitors in August 2013.

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NAA Roundup: Tribune Publishing names new publishers for Orlando Sentinel and Hartford Courant

By SEAN O'LEARY
October 10, 2014

Tribune Publishing Company today announced the appointments of Nancy Meyer (pictured) as Publisher/CEO of the Orlando Sentinel Media Group and Rick Daniels as Publisher/CEO of the Hartford Courant Media Group. Howard Greenberg, who has served as Publisher/CEO of the Orlando Sentinel Media Group and Sun-Sentinel Media Group for the last six-and-a-half years, will focus full-time on the Sun-Sentinel Media Group in South Florida.

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Five Answers with Brad Ward, TownNews.com

By SEAN O'LEARY
October 7, 2014

1) How do you read the newspaper – print, online and/or mobile?

I am a news junkie so I use all media. I generally start my day reading my local paper, The Quad-City Times, in the morning with my coffee. I read The Wall Street Journal mostly on my tablet, and check breaking news events on my smart phone. I read various e-editions produced by our customers with our new, enhanced technology.

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NAA Roundup: The Record Searchlight names new publisher; New York Times launches new event series

By SEAN O'LEARY
October 3, 2014

Steve Smith, a newspaper executive and operations expert with more than three decades of service for The E.W. Scripps Co., has been named publisher of the Record Searchlight in Redding, California. The new role is effective immediately and will be in addition to his current responsibilities as vice president of operations for the Scripps Newspaper Group.

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Five Answers with Susie Ellwood, Austin American-Statesman

By SEAN O'LEARY
September 30, 2014

1) How do you read the newspaper – print, online and/or mobile?

I read the newspaper on all of our platforms. Like most readers these days, it totally depends on where I am and what I’m doing. If it’s a “normal” day at home I still love to grab my first cup of coffee and read the paper from start to finish.

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NAA Roundup: Hearst forms new digital product development group in Silicon Valley

By SEAN O'LEARY
September 26, 2014

Hearst Corporation announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings.

The new technology group will work across Hearst businesses to extend the digital reach of Hearst’s premier brands and will develop new solutions that enrich the user experience as audiences increasingly migrate to mobile devices.

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Five Answers with Peter Marsh, Newscycle

By SEAN O'LEARY
September 23, 2014

1) How do you read the newspaper – print, online and/or mobile?

I read the newspaper in print each morning and online throughout the day. I enjoy the ritual of drinking a cup of coffee in the morning and turning the pages of a printed newspaper spread out in front of me. It’s about the surprise of not knowing what’s on the next page and the serendipity of finding something I wasn’t specifically looking for.

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NAA Roundup: Athlon Media Group acquires Parade; Tribune Publishing invests in Contend

By SEAN O'LEARY
September 19, 2014

Athlon Media Group (AMG) announced it has entered an agreement to purchase Parade and Dash magazines with associated digital assets from Parade Media Group, LLC.

AMG's stable of newspaper-distributed magazines, including American Profile, Relish, Spry Living and Athlon Sports, have a combined circulation reach of 38+ million via 1,600 newspapers. The move will add Parade, the largest-circulation magazine in the U.S. at 32 million households, and Dash, a food & family magazine with 8.8 million circulation, to the AMG portfolio.

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Quiz on the First Amendment

By CATHERINE PAYNE
September 17, 2014

In celebration of Constitution Day on Sept. 17, NAA created a quiz on the First Amendment. The short quiz looks back at the fascinating evolution of freedom of the press.

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Five Answers with Richard and Martha Cichelli, Software Consulting Services

By SEAN O'LEARY
September 16, 2014

1) How do you read the newspaper – print, online and/or mobile?

We get two newspapers daily. I read the Wall Street Journal - headlines in the morning and some of the rest in the evening. We also get the local daily, The Morning Call. She reads it and alerts me to articles of interest. I sometimes read newspaper archives online.

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NAA Roundup: Los Angeles Times partners with DIRECTV, Washington Post partners with WCPO in Cincinnati

By SEAN O'LEARY
September 12, 2014

The Los Angeles Times announced its new Los Angeles Times Documentaries series will air on DIRECTV’s Audience Network and explore a range of compelling social issues. Debuting Saturday, Sept. 13, with “A Soldier’s Wife,” each 20-30 minute film will air exclusively on the satellite service provider for 90 days. The debut of Documentaries is the first stage in the rollout of Los Angeles Times Originals, the new banner under which its distinctive short and long-form video productions will now be created and distributed.

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Q&A: Charlie Petit talks about the galaxy of science journalism

By CATHERINE PAYNE
September 10, 2014

It doesn't take a rocket scientist to see Charlie Petit's contributions to science journalism. At KSJ Tracker, he pointed out science stories with crater-like holes, but he also highlighted reporting that sparkled like stardust.

NAA caught up with the writer to find out what is on his radar.

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NAA Roundup: Cox Media Group and Hearst Newspapers name new executives

By SEAN O'LEARY
September 5, 2014

Brett Fennell is joining Cox Media Group (CMG) as the company’s new Senior Vice President and Chief Financial Officer, effective immediately. Fennell, who previously was VP of Financial Planning and Analysis (FP&A) at Manheim, will be based at the company’s headquarters in Atlanta.

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Quiz on famous people who started as newspaper carriers

By CATHERINE PAYNE
September 4, 2014

NAA created a fun quiz on people who got on the route to success as newspaper carriers. They excelled in business, literature, politics and sports.

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