X
  • Facebook
  • LinkedIn
  • Circle us on Google+
  • Twitter
  • RSS
Home > News & Media > The NAA Blog

@NAAupdates


NAA Blog

Latest Posts

Five Answers with Taek Chung, AdHusky

By SEAN O'LEARY
March 3, 2015

1) How do you read the newspaper - print, online and/or mobile?

For online, I usually read it via LinkedIn and Facebook. I live/work in San Francisco downtown, so I commute by tram/bus, where I read 80% of my news on my smartphone. For BusinessInsider (which I subscribe), I read them on PC since am getting their curated news via emails.

Read More

NAA Roundup: IndyCar and USA Today Sports Media Group form marketing partnership

By SEAN O'LEARY
February 27, 2015

IndyCar and the USA Today Sports Media Group announced that they have entered into a multi-year official marketing relationship that will make USA Today Sports and its affiliated properties a preferred marketing partner of IndyCar in the U.S.

Read More

Five Answers with Paul Field, Touchcast

By SEAN O'LEARY
February 24, 2015

1) How do you read the newspaper - print, online and/or mobile?

Monday to Saturday I read newspapers on my iPhone first thing, and will dip in and out throughout the day from my Mac. I’m based in London so I’ll pick up the free Metro in the morning and the free Evening Standard in the afternoon. On Sunday I try to have plenty of screen-free time and enjoy reading The Mail on Sunday and The Sunday Times in print.

Read More

NAA Roundup: New Media to acquire Stephens Media for $102.5 million

By SEAN O'LEARY
February 20, 2015

New Media Investment Group Inc. announced that it has reached an agreement to purchase substantially all of the assets of Stephens Media, LLC for $102.5 million in cash. Stephens Media is a leading newspaper publisher operating eight daily newspapers, over 65 weekly and niche publications, and more than 50 websites serving communities throughout the United States. The assets have a combined average daily circulation of approximately 221,000 and 244,000 on Sunday.

Read More

Five Answers with Jeff Sonderman, American Press Institute

By SEAN O'LEARY
February 17, 2015

1) How do you read the newspaper - print, online and/or mobile?

In our audience research at the American Press Institute, we’ve found that the average American adult uses four different devices or technologies to get news in a given week, moving from print to mobile to tablet to laptop depending on the situation and needs of the moment. I personally identify pretty closely with that.

Read More

NAA Roundup: McClatchy announces reorganization; USA Today launches sports app

By SEAN O'LEARY
February 13, 2015

The McClatchy Company has announced plans to reorganize its corporate operations, including expanding its sales and marketing efforts and integrating McClatchy Interactive, the company's digital hub, into the rest of the company.

"[The] announcement is another step forward in our digital transformation," said Pat Talamantes, McClatchy's president and CEO. "The reorganization will emphasize innovation and product development to meet the changing needs of our readers and advertisers.

Read More

How The Washington Post's Date Lab keeps its spark

By CATHERINE PAYNE
February 11, 2015

Since 2006, The Washington Post's Date Lab has attracted not only daters but also readers who are interested in romance. The popular feature has led to more than 400 dates and four marriages.

Read More

Five Answers with Laudd, Inc. CEO Atul Tulshibagwale

By SEAN O'LEARY
February 10, 2015

2) What's the most exciting thing going on at your company?

We've just launched an innovative product that completely changes the paywall approach to digital revenue. We're really excited by the response we're seeing from all parts of the world. This is indeed the "Crossing the Chasm" moment for our company.

Read More

Attention College Students: Cover NAA mediaXchange 2015 in Nashville

By SEAN O'LEARY
February 9, 2015

NAA is seeking students to cover the NAA mediaXchange 2015 on Monday, March 16, and/or Tuesday, March 17. To participate, please send a resume and at least one writing sample to Sean O’Leary, NAA Director of Communications, at sean.oleary@naa.org.

In advance of the show, we are looking for local college students to help NAA cover the event. During the show, our student news team will write recaps of sessions, take pictures and videos, and assist with social media and help provide total coverage to the more than 1,000 expected attendees. It is also an excellent networking opportunities to meet key media and advertising executives.

Read More

NAA Roundup: McClatchy announces 12 President's Awards; Lee appoints VPs

By SEAN O'LEARY
February 6, 2015

The McClatchy Company announced 12 President's Awards for journalism excellence in 2014 for work that brought change and reform to local and state governments, universities, the courts and law enforcement.

The company also announced its first McClatchy Public Service Award for multi-platform impact, which went to the Miami Herald for its "Innocents Lost" project. The series documented the deaths of 475 children in Florida who were under state review, prompting an outpouring of reaction and immediate state response.

Read More

NAA Roundup: Tribune Content Agency gets new President

By SEAN O'LEARY
January 30, 2015

Tribune Publishing Company announced the appointment of Joycelyn Winnecke as President of Tribune Content Agency (TCA), the premier syndication and licensing business that serves 1,200 clients in 50 countries.

The company also announced that Tribune Content Agency, on Feb. 15, will launch Success, a multiplatform content offering that will deliver personal finance and career advice to publishers nationwide.

Read More

Five Answers with Damon Kiesow, McClatchy Interactive

By SEAN O'LEARY
January 27, 2015

3) What is your primary business objective for the next 12 months? Why?

Focusing on readers. Improving their experience and meeting their needs with our many products is the first step to increasing subscriptions or advertising revenues. We have stepped up our UX testing and research capabilities and have been spreading the gospel of design thinking around the organization.

Read More

Toronto Star to develop Digital Tablet Edition based on the La Presse Business Model

By JESSICA MARTINEZ
January 26, 2015

Newspapers in Canada are making bold moves in digital media. The Toronto Star is taking after Canada’s 130-year-old daily French newspaper, La Presse to develop a tablet edition with hopes that it will generate substantial revenue and gain an entire new digital audience.

The Toronto Star’s tablet app, based on the La Presse+ news platform technology, will launch later this year and feature engaging news that combines the best of print, mobile, video and web.

Read More

NAA Roundup: Scripps Howard Foundation names new CEO

By SEAN O'LEARY
January 23, 2015

The Scripps Howard Foundation Board of Trustees has appointed nonprofit veteran and former journalist Liz Carter as its new president and CEO, replacing Mike Philipps, who is retiring after a 40-year career in journalism and philanthropy. The foundation is the philanthropic arm of The E.W. Scripps Company.

Read More

AdRoll Shares Tips for Mobile Advertising

By JESSICA MARTINEZ
January 20, 2015

More people are turning from their desktops to tablets and smartphones for news while mobile advertising is becoming an important part of newspaper’s digital strategy.

In fact, the mobile newspaper audience grew by 85 percent over the last year. In 2013, advertising revenue increased 77 percent and although smartphone device usage continues to rise, many advertisers are still trying to figure out how to turn users into conversions.

Read More

Five Answers with Jonah Goodhart, Moat

By SEAN O'LEARY
January 19, 2015

1) How do you read the newspaper – print, online and/or mobile?

I read newspapers online and on my mobile phone. I am getting to the point where I don’t differentiate between “online” and “mobile”. If I’m at my desk when I am reading then it is on my computer and when I’m on the move, it’s mobile. I am finding that the silo between desktop and mobile (for me personally) is going away.

Read More

NAA Roundup: New York Times launches first new print section in 10 years

By SEAN O'LEARY
January 16, 2015

The New York Times announced that it will launch a monthly print section devoted to men’s fashion and lifestyle coverage. The first edition will run on Friday, April 3 and publish the first Friday of every month.

Adding to a robust fashion and style report in The New York Times with Thursday Styles, Sunday Styles and T Magazine, the new section will deepen the coverage of men’s fashion by exploring the latest trends, reviews of men’s collections as well as the business of men’s fashion.

Read More

Q&A: Author of 'First Amendment Bubble' discusses threats to freedom of the press

By CATHERINE PAYNE
January 14, 2015

Amy Gajda looks at how media outlets that test limits contribute to a judicial backlash that extends to mainstream news organizations.

Read More

Five Answers with Amy Webb, Webbmedia Group

By SEAN O'LEARY
January 12, 2015

1) How do you read the newspaper – print, online and/or mobile?

I wouldn't say that I read any particular newspaper at all. Instead, I subscribe to a few different networks and services that curate content for me. I rely most heavily on an app called Nuzzel, which tracks which stories are being shared by people whose opinions I value most. Once a story has reached some level of critical mass (it changes depending on how busy I am) I see a push notification on my mobile. I also use the app to track other stories that are popular.

Read More

NAA Roundup: New Burlington Free Publisher, A.H. Belo Acquires 3 Companies

By SEAN O'LEARY
January 9, 2015

Gannett Co., Inc. has named Al Getler president and publisher of The Burlington (VT) Free Press. Getler previously served as group publisher of the North of Boston Media Group.

“Al is a proven leader and outside-the-box thinker who has consistently increased revenues and profits,” said Michael G. Kane, East Group president, Gannett U.S. Community Publishing.

Read More

Dallas Morning News to Launch Community Media Training Programs

By JESSICA MARTINEZ
January 7, 2015

The Dallas Morning News aims to boost audience engagement with the launch of two programs that will equip Dallas residents with resources to become citizen journalists.

These initiatives will involve handpicked contributors to report on topics ranging from health to food and social issues. One other major focus will be low income, Hispanic families that will be trained to report on issues important to their own communities such as education and literacy programs.

Read More

Five Answers with Susan Page, USA Today

By SEAN O'LEARY
January 6, 2015

1) How do you read the newspaper – print, online and/or mobile?

All of the above. My husband, a columnist for The Dallas Morning News, and I get four print editions delivered to our doorstep at home every morning – USA TODAY (of course), The New York Times, The Wall Street Journal and The Washington Post. They usually arrive by 4:30 AM, an impressive performance by an old-style delivery system. Reading the print editions over coffee in the early morning is one of life’s pleasures, in my view.

Read More