The buzz is building for NAA mediaXchange
By Caroline Little, NAA president and CEO
It’s hard to believe that NAA mediaXchange is right around the corner.
In a little over a month, the largest gathering of industry executives in North America will descend on Denver for a conference that we envision will kickstart another banner year for the industry. We are off to a good start, as it was recently reported that newspaper ads remain the most trusted in North America.
Just last week, I was in Denver for visit to check out our venue for the event – the Hyatt Regency in Denver. It’s a perfect location, settled in the heart of downtown, nestled beneath the mountains and directly across from the convention center. The wireless is fast, the coffee bar in the lobby was excellent and the gym is first rate. Of course, maybe the gym isn’t on your mind – but the neighborhood is full of high-quality restaurants and bars.
While Denver is a great place to visit, the reason to come to NAA mediaXchange is the program. Our agenda is packed with three days of sessions aimed at everyone involved with the newspaper industry – publishers, marketers, advertisers, journalists and digital executives.
There are so many speakers I’m excited about, I encourage you to look over our sessions and see for yourself who is coming.
In particular, I am looking forward to hearing Vivian Schiller, head of news at Twitter, speak. Schiller joined Twitter in October from a prior stint with NBC News and she has been tasked with forming partnership with media companies. This is the type of innovative thinking we can use as an industry to extend our reach and readership.
I also have to mention B. Bonin Bough, who will kick off our program on Monday, March 17. As vice president of global media and consumer engagement of Mondelez International and a star in the advertising industry, he will discuss how to leverage mobile to improve your brand. We’ll follow that up with a panel discussion on mobile featuring executives from ESPN, Digital First Media, The Wonderfactory and Dallas Morning News.
There will be close to 100 executives from advertisers and agencies attending mediaXchange, including retail giants Macy’s, Walmart, Sears and Sports Authority. They are beginning to schedule meetings with newspaper executives for the show – but you must be registered before they can schedule a meeting with you.
If you are a publisher, marketer, advertisers or digital executive – you need to be at NAA mediaXchange 2014. Our early-bird rate closes on February 14, so register now and join us in Denver.
First Published: February 04, 2014
About the Author
Caroline Little is the president and CEO of the Newspaper Association of America. With nearly 30 years of experience as an executive in the newspaper industry, Caroline has been at the forefront of the industry’s evolution.
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