Macy's CEO Terry Lundgren to speak at NAA mediaXchange

I am inviting you to join us at NAA's mediaXchange at the Hilton Bonnet Creek in Orlando, from April 14-17.

Why?

Because we have some terrific speakers, including Terry Lundgren, CEO of Macy's.

Because we have a story to tell. Yes, we have worked together on so many important issues that face our industry, from leveraging our competitive strengths, and transforming our businesses in a digital age, to cementing newspapers' role in our local communities. We have worked on the legislative front, including lobbying on postal and cross-ownership issues, on leading best practices, training and research, whether as part of the Transformation Tour, market research or webinars, and on advocating the value of all that we deliver to the stakeholders in our communities.

Because we have tremendous work ahead us. Last month I wrote about how the doomsayers are wrong about newspapers. That column resonated with many of you. We need to tell our story and we need it to be heard. And that's what we plan to do more of at NAA mediaXchange 2013. Our focus this year is our powerful audiences, new revenue streams, new businesses. No spaghetti on the wall here, but tangible, actionable best practices and credible data. Along with advertiser meetings and the exhibitors, we will share groundbreaking research that tells our story and will help you tell yours. We will release new data with you that can help you benchmark with others, and will represent the true nature of our businesses.

Because this is the best industry event to network and share stories.

Because we will be at a beautiful venue in Orlando, Hilton Bonnet Creek, with a light-filled (really!) conference facility. With lots of green outdoor space and an 18-hole Rees Jones-designed championship golf course. With great restaurants. And great WIFI.

Because we are offering $100 off your full-conference registration between now and Feb 26. Just use the discount code NAACEO.

I hope you can join us.

My best,