NAA Podcast: John Kimball Outlines Opportunities in Political Advertising
May 26, 2010
With the mid-term election season in full swing, newspapers are looking to capitalize on political advertising. John Kimball, former NAA chief marketing officer and now managing general partner of the John Kimball Group, talks with NAA’s Marina Hendricks about this important revenue stream. Kimball offers insights on political advertising in today’s media environment, discusses techniques that newspapers can use to improve in this area and shares a newspaper success story.
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NAA Podcast: John Murray Talks About a New Business Model for Newspapers
September 29, 2009
John Murray, NAA vice president of audience development, discusses how a new business model is emerging as newspapers decrease their churn rates and increase their home-delivery and single-copy pricing.
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NAA Podcast: Howard Finberg Discusses Media Literacy
September 9, 2009
Lisa Rabasca, NAA managing editor of digital communications, talks with Howard I. Finberg, director of Interactive Learning at Poynter's News University, about an upcoming free, online course about understanding media that is based on the NAA Foundation's "High Five" curriculum.
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NAA Podcast: Lynn Rubinstein Discusses Newsprint Recycling Partnership
August 26, 2009
Lisa Rabasca, NAA managing editor of digital communications, talks with Lynn Rubinstein, executive director of the Northeast Recycling Council in Brattleboro, Vt., about the successful newsprint recycling partnership between NERC and NAA.
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NAA Podcast: Randy Bennett Discusses the 2009 Second Quarter Nielsen Online Numbers
August 5, 2009
Randy Bennett, NAA senior vice president of business development, discusses the latest Nielsen Online numbers that show newspaper websites continue to deliver impressive audience gains and expanding market reach.
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NAA Podcast: Mort Goldstrom Looks At Early Data on Newspaper Advertising and Consumer Shopping
July 15, 2009
Mort Goldstrom, NAA vice president of advertising, talks about early data from the latest MORI Research phone and Internet survey which examined the impact newspaper advertising has on consumer shopping and spending patterns.
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NAA Podcast: Bob Nutting Discusses Green Initiatives at Ogden Newspapers Inc. and the Pittsburgh Pirates Ballpark
July 7, 2009
Lisa Rabasca, NAA managing editor for digital communications, talks with Bob Nutting, president and CEO of Ogden Newspapers Inc. in Wheeling, W.Va., and chairman of the board for the Pittsburgh Pirates, about ways his newspapers and the Pittsburgh Pirates ballpark have saved resources and increased efficiency.
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NAA Podcast: Paul Boyle Discusses the U.S. Postal Service's Revised Rates for High Density Flats Mail
June 9, 2009
Paul Boyle, NAA senior vice president of public policy, explains the role NAA played in getting the U.S. Postal Service to reduce the postal rates for High Density flats mail that newspapers typically use to deliver their Total-Market-Coverage products. He also explains the impact the new rates will have on newspapers.
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NAA Podcast: PRESSTIME Talks to Online Innovators
June 8, 2009
Lisa Rabasca, NAA managing editor of digital communications, talks with two online innovators—Christian A. Hendricks, vice president of Interactive Media for The McClatchy Co. in Sacramento; and Michael Romaner, president of Morris Digital Works in Augusta, Ga.—about partnering with Yahoo! and the feasibility of charging for online content.
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NAA Podcast: Jeanne Fox-Alston Discusses the NAA Foundation News Challenge
June 1, 2009
Jeanne Fox-Alston, vice president of the Newspaper Association of America Foundation, gives details of the Foundation’s News Challenge, a week-long program at the University of Nevada, Reno, where 15 students will work in groups to develop a news game.
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NAA Podcast: Randy Bennett Discusses Newspaper Website Audience
April 23, 2009
Randy Bennett, NAA’s senior vice president of Business Development, provides analysis of record newspaper website audience figures in the first quarter, as well as the valuable demographics newspapers deliver to advertisers in print and online.
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NAA Podcast: PRESSTIME Looks at Reinventing the Newspaper
March 27, 2009
Mary Lynn Jones, staff writer for PRESSTIME magazine, interviews five industry experts who share their ideas on reinventing the newspaper.
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NAA Podcast: A Look at Newspapers and Social Media
March 23, 2009
Beth Lawton, NAA Manager of Digital Media and the author of the Digital Edge Blog, discusses emerging social media as they relate to the newspaper industry.
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NAA Podcast: PRESSTIME Looks at the Future of Newspapers
March 11, 2009
Lisa Rabasca, Managing Editor of PRESSTIME magazine, interviews NAA mediaXchange 2009 attendees about the future of the newspaper industry.
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NAA Podcast: NAA's Randy Bennett Talks Digital
January 29, 2009
Randy Bennett, NAA's Senior Vice President of Business Development, discusses newspaper Web trends and provides perspective on the latest online audience figures.
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NAA Podcast: PRESSTIME Q&A with Pamela Mitchell
December 1, 2008
Pamela Mitchell, founder and chief executive officer of The Reinvention Institute, discusses how employees can reinvent themselves and why reinvention can make employees more valuable.
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NAA Podcast: PRESSTIME Q&A with AP’s Tom Curley
November 3, 2008
Tom Curley, president and chief executive officer of The Associated Press, discusses the Mobile News Network and how AP membership benefits newspapers, and offers advice to publishers on dealing with tough economic times.
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NAA Podcast: UV Printing
April 16, 2008
Capital Conference coverage wraps up with Mike Brady talking to Jim Hemig with Swift Communications about how newspapers can make the jump to UV printing.
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NAA Podcast: NAA Foundation Contest Winner
April 16, 2008
The NAA Foundation's Marina Hendricks talks with Danny Vigour, who won the foundation's "Driving Newspapers" youtube video contest and won an iPhone and a trip to D.C. for the Capital Conference.
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NAA Podcast: Google Research Shows Value of Newspaper Advertising
April 15, 2008
NAA Vice President of Audience and New Business Development, Randy Bennett, discusses new NAA analysis of research from Google that shows the effectiveness of newspaper advertising on driving consumers to purchase.
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NAA Podcast: ADSML Discussion
April 15, 2008
John Iobst of NAA discusses the ADSML group with Ross Crowley of the Los Angeles Times.
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NAA Podcast: More 2008 North American Color Quality Award Winners
April 15 2008
NAA's Mike Brady speaks with representatives from the Kansas City Star, another color quality award winner, about how they prepared for the contest and how they plan to utilize the publicity from their award.
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NAA Podcast: ADSML Discussion
April 15, 2008
John Iobst of NAA discusses the ADSML group with Ross Crowley of the Los Angeles Times.
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NAA Podcast: Newspaper Website Audience Critical to Advertisers
April 14, 2008
With the release of Nielsen data showing the strengths of the newspaper website user, NAA's Senior Vice President John Kimball talks about why this audience is so important to advertisers and what newspapers need to do maximize the potential of their websites.
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NAA Podcast: The NAA Foundation and High School Newspapers
April 14, 2008
Sandy Woodcock of the NAA Foundation discusses new research that shows that high school students who participate in high school journalism programs are more successful.
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NAA Podcast: The Future of Postpress
April 13, 2008
NAA's Tom Croteau and Harshad Matalia talk with Michael Rife, the moderator of the NEXPO session "The Future of Postpress." Tom and Harshad get reaction to the highlights of fthe panel discussion and try to find out what the future holds.
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NAA Podcast: 2008 North American Color Quality Award Winners La Presse
April 13, 2008
NAA's Mike Brady talks with 2008 winners La Presse about what it took to improve on their near-miss in 2006 and what it means to be a member of the color quality club.
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NAA Podcast: NAA's Paul Boyle Talks Public Policy
April 13, 2008
NAA Podcast talks with Paul Boyle, NAA's Senior Vice President of Public Policy, about the legislative and regulatory issues affecting newspapers this year.
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