Arlington, Va. – The Newspaper Association of America will host its annual NAA mediaXchange conference on April 14-17 to highlight emerging digital trends and evolving strategies that promote the growth of newspaper media. The conference will be held at the Hilton Bonnet Creek Resort in Orlando, Fla. Addressing topics critical to the success of the media industry, the lineup of 25 speakers includes well-known business leaders such as Barry Diller, chairman and senior executive of InterActiveCorp, and Terry Lundgren, chairman, president and CEO of Macy’s Inc.
"As trends within the digital world continue to change, so do the unique opportunities for newspapers," said James M. Moroney III, chairman of the NAA Board of Directors and publisher and CEO of The Dallas Morning News. "This annual gathering of publishers, newspaper and advertising executives as well as other industry professionals allows like-minded individuals to share their unique insights and informed interpretations of the future for media."
Bringing together leading newspaper sales teams, advertisers and media agencies, NAA mediaXchange is the largest meeting of industry executives in North America. The conference is designed to offer valuable networking opportunities that allow industry professionals to exchange information and ideas that promote positive thinking and results. Additionally, sessions and programming highlight audience and revenue-driven success strategies to employ across all print and digital platforms.
“We are absolutely thrilled with the level of talent participating in this year’s NAA mediaXchange,” said Caroline Little, NAA president and CEO. “Newspapers continue to play a critical part in today’s digitally adaptive world, and we’re excited to share with such knowledgeable individuals the possibilities of the future in this new age for media.” Whatever level an individual or company chooses to participate in the conference, Little noted that “all will leave smarter about new impressive market data and trends that are imperative to the newspaper and advertising industry.”
From the highest level of media and marketing perspectives, this year’s speaker presentations will provide exclusive insights into the trends and data shaping the future. NAA recently unveiled an official list of 25 key speakers for its upcoming event, including:
A full list of speakers for NAA mediaXchange is available at mediaxchange.naa.org/speakers. Early registration runs through March 15 and is accessible at mediaxchange.naa.org/register.