Newspaper Association of America releases first-ever comprehensive revenue profile of the newspaper media industry
Report includes data on advertising and circulation revenue, and new revenue sources
Director of Communications
April 08, 2013
Arlington, Va. – Today, the Newspaper Association of America releases the most comprehensive revenue profile of the newspaper media industry in its history. The report, “The American Newspaper Media Industry Revenue Profile 2012,” contains data at a level of detail and a breadth of operations broader than ever collected before on newspaper media.
The report includes the impact of the move by more than 300 newspapers to digital subscriptions, as well the numbers for the first time. It also contains data on a host of revenue sources that did not exist a few years ago, such as digital agency and marketing, e-commerce and transactions, event marketing, commercial delivery and commercial printing. In addition, the report provides a more granular view of advertising revenue than previously captured.
“The newspaper media industry has always reported only advertising and circulation revenue, despite the fact that it has evolved dramatically and those two metrics no longer tell the whole story – and that is just unacceptable,” said Caroline Little, NAA president and CEO. “This report, which shows a more complete picture of the newspaper industry and its revenue sources, demonstrates that while all media are transforming, newspapers are strongly positioned for the future.”
A key finding of the report is that about 40 percent of the industry’s revenue now comes from non-advertising sources – a substantial shift for newspaper media that at one time generated about 80 percent of revenue from print advertising. The report also reveals that circulation revenue is up for the first time in about a decade, with digital-only and bundled print and digital circulations driving this increase. Additionally, the report demonstrates that new revenue sources make up a substantial amount of revenue – and are growing.
NAA has provided industry projections for circulation and advertising revenue, based on a broad sample of private and public company data, for years. The 2012 report is derived from data of 17 companies that represent a broad sample of daily newspaper operations throughout the United States. This sample reflects roughly 40 percent of the daily U.S. newspaper circulation and half of the industry’s revenue.
View the “American Newspaper Media Industry Revenue Profile 2012” report.
NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.