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NAA mediaXchange 2014 to feature high-powered panel on the future of mobile for news media
ESPN’s John Kosner, The WonderFactory’s Joe McCambley and Digital First Media’s Jim Brady to lead discussion on how to take advantage of mobile
Director of Communications
December 12, 2013
Arlington, Va. – The Newspaper Association of America is pleased to announce a panel discussion, titled “Mobile: What it means for news media,” for the 2014 NAA mediaXchange conference, which will take place on March 16-19, 2014, at the Hyatt Regency in Denver. The event will feature industry leaders addressing key topics including emerging digital trends, evolving revenue strategies and the transformation of news media.
According to comScore, 141 million U.S. adults read newspaper content online in September 2013 and more than half – 76 million – accessed newspaper content from mobile devices. The mobile audience for newspaper content increased by 25 percent from June to September this year and reveals the trend of mobile devices such as smartphones and tablets increasingly being used for media consumption. That is why NAA secured advertising, digital and media executives to serve on this panel. The panelists include:
- John Kosner, executive vice president, digital and print media, ESPN. Kosner leads development for ESPN.com, ESPN The Magazine, and ESPN’s industry-leading applications for all screens including WatchESPN and ESPN3. He also oversees Grantland.com, the innovative sports and pop-culture site headed by ESPN’s sportswriter Bill Simmons and espnW, the network’s initiative targeted at female sports fans.
- Joe McCambley, creative director and co-founder, The Wonderfactory, a New York City digital design firm. Dubbed by some as the ad industry’s “first digital copywriter,” McCambley was part of the team in 1994 that created the first-ever banner ad. His views on seismic shifts in marketing and advertising have been featured prominently in Harvard Business Review, The New York Times, Forbes and on Fox Business News’ “After the Bell.”
- Jim Brady, editor-in-chief, Digital First Media. Brady oversees the editorial strategy and operations of the company’s 75 daily newspapers, 292 nondaily publications and 341 online sites. He served as executive editor of washingtonpost.com from 2004 to 2009. Brady currently serves as president of the Online News Association and on the boards of the American Society for News Editors, the Online Publishers Association and the National Press Foundation.
“We are thrilled to welcome John Kosner, Joe McCambley and Jim Brady to our 2014 mediaXchange conference for this exciting panel discussion,” said Caroline Little, NAA president and CEO. “The growth of mobile audiences for all media content, but especially newspapers, has skyrocketed in the past year and the trend shows no signs of slowing down. This discussion will provide an insider’s perspective with an executive outlook on mobile from all aspects and engaging with reporters, readers and advertisers.”
NAA mediaXchange is the largest gathering of industry executives in North America. The conference is designed to offer exceptional networking opportunities that allow industry professionals to share information and ideas that provide insight and produce results. Additionally, the conference will focus on strategies to increase audience and revenue, innovations inside and outside the industry, and the sharing of best practices from our members.
Visit NAA.org/mediaXchange to learn more register for the 2014 event.
NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.