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Executive panel to discuss newspaper engagement with advertisers at NAA mediaXchange 2014
Sports Authority, Staples, AT&T and NSA Media executives will share why newspapers provide results for advertisers and agencies
Director of Communications
February 06, 2014
Arlington, Va. – The Newspaper Association of America is pleased to announce a panel discussion, titled “Engaging the Client: Newspaper media and the media mix” for the 2014 NAA mediaXchange conference, which will take place on March 16-19, 2014, at the Hyatt Regency in Denver. The event will feature industry leaders addressing key topics including emerging digital trends, evolving revenue strategies and the transformation of news media.
Advertising agencies and clients face increasing pressure to deliver results despite many challenges. Newspaper media can rise above the fray and provide advertising unmatched by other media. In January, a report on consumer trust in North America revealed that newspaper ads were the most trusted, outpacing ads from magazines, television, radio and online.
During the panel discussion, industry executives will discuss why newspapers remain the best place for advertising and how newspapers can better engage consumers and increase the return for advertisers.
The panelists include:
- Richard Branch, media director, Sports Authority. Branch has more than 20 years of retail marketing and advertising executive experience. As director of media for Sports Authority, he oversees all print and broadcast advertising as well as all sponsorships including professional sports teams, High School Athletic Associations, National Governing Bodies and more.
- Kathy Bonney, senior manager of print media, Staples. As senior manager of print media at Staples, Bonney oversees the print media team, which is responsible for media planning/execution, contract negotiations and circular distribution strategy. She joined Staples in 2000, bringing over a decade of media and management experience to the retailer along with her strong relationship building expertise.
- Alison Karp, senior partner MEC, AT&T. Alison has been a leader in the communication and media planning space for eighteen years. Since January 2010, she has led AT&T’s communication planning team at MEC to consistently provide strategic yet nimble recommendations.
- Steve Mueller, president, NSA Media. With more than 20 years of agency and client-side strategic planning and campaign activation experience, Mueller is known for his strong and unprecedented commitment to proactive, cutting edge client service. He is a dynamic personality, yielding big ideas and the knowledge, charisma, and work-ethic to command even bigger results.
“This panel discussion should prove to be one of the most important during NAA mediaXchange with these industry executives discussion the future of newspaper advertising,” said Caroline Little, NAA president and CEO. “Newspapers are the best place for advertisers to reach potential customers and recent studies have only confirmed that fact. To have companies such as Sports Authority, Staples and AT&T represented showcases the importance of attending this conference for anyone associated with newspaper media and advertising.”
NAA mediaXchange is the largest gathering of industry executives in North America. The conference is designed to offer exceptional networking opportunities that allow industry professionals to share information and ideas that provide insight and produce results. Additionally, the conference will focus on strategies to increase audience and revenue, innovations inside and outside the industry, and the sharing of best practices from our members.
Visit NAA.org/mediaXchange to register for the 2014 event.
NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.