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Home > News & Media > Press Center > Archives > 2014 > Newspapers and big data to be examined during MXC 2014 panel

The future of newspapers using big data to be examined during NAA mediaXchange 2014 panel

Global executives will discuss how newspaper companies can analyze data for customizing content to better reach readers and advertisers

Sean O’Leary
Director of Communications
(571) 366-1009

February 12, 2014

Arlington, Va. – The Newspaper Association of America is pleased to announce a panel discussion, titled “The Exploding World of Data: How can newspaper media – from journalists to advertisers to publishers – use big data?” for the 2014 NAA mediaXchange conference, which will take place on March 16-19, 2014, at the Hyatt Regency in Denver. The event will feature industry leaders addressing key topics including emerging digital trends, evolving revenue strategies and the transformation of news media.

With the explosion of content, big data has become a hot buzzword and newspaper companies are exploring the best ways to use this data to their advantage. With so much data available, it is crucial for newspaper companies to focus on relevant data and correct analytics to deliver content that better engages their readers and advertisers.

The discussion will feature the following panelists:

  • Scott Howe, CEO, Axciom. Howe drives a strong, results-oriented culture for Acxiom’s approximately 6,200 associates as the company deepens and expands its offerings of global marketing and technology products. He is a marketing and advertising veteran with extensive experience in digital media and technology. As the lines between traditional and digital marketing disappear, Howe insists on a singular focus on helping Acxiom’s clients understand the complexities of this new marketing era.
  • Frederic Filloux, managing director of digital operations, Les Echos. Filloux is currently leads the digital operations at Les Echos, the leading business media group in France. Groupe Les Echos includes the eponymous business daily, several magazines, B2B activities (conferences, trade shows, market intelligence) and a radio station. Prior to that, Filloux was the general manager of the ePresse digital consortium in France that brought together 15 majors dailies and newsweeklies through a digital kiosk.
  • Raju Narisetti, senior vice president and deputy head of strategy, News Corporation. Narisetti has served as a deputy managing editor of The Wall Street Journal and managing editor of The Wall Street Journal Digital Network since February 2012. In this role, he heads editorial teams and content strategy for The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, WSJ Live video platforms, and The Wall Street Journal and MarketWatch Radio Networks.

“With more data available to newspapers than ever before, it is critical to mine and analyze this data properly and that will be the focus of this insightful panel featuring global executives,” said Caroline Little, NAA president and CEO. “The relationship between newspapers and their readers and advertisers can be strengthened by properly use the vast amount of data available to them. The executives represented on the panel understand the power of data and NAA mediaXchange attendees will gain valuable knowledge they can use moving forward.”

NAA mediaXchange is the largest gathering of industry executives in North America. The conference is designed to offer exceptional networking opportunities that allow industry professionals to share information and ideas that provide insight and produce results. Additionally, the conference will focus on strategies to increase audience and revenue, innovations inside and outside the industry, and the sharing of best practices from our members.

Visit NAA.org/mediaXchange to register for the 2014 event.

About NAA

NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.