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Home > News & Media > Press Center > Archives > 2014 > Industry experts to discuss the future of native advertising at MXC 2014

Industry experts to discuss the future of native advertising and content marketing at NAA mediaXchange 2014

Sean O’Leary
Director of Communications
(571) 366-1009

January 30, 2014

Arlington, Va. – The Newspaper Association of America is pleased to announce a panel discussion, entitled “The New Native: Content Marketing – How does it work for audiences, advertisers and journalists?” for the 2014 NAA mediaXchange conference, which will take place on March 16-19, 2014 at the Hyatt Regency in Denver. The event will feature industry leaders addressing key topics including emerging digital trends, evolving revenue strategies and the transformation of news media.

Native advertising became one of the hottest topics in the advertising industry in 2013, culminating in December when the Federal Trade Commission hosted a native advertising workshop. Sponsored content and content marketing has existed in many years in print but the shift to digital media has changed what forms this type of marketing can take on. During this panel discussion, industry executives will share their thoughts on how it can be used to engage audiences, increase return for advertisers and benefit journalists. The panelists include:

  • Stephanie Losee, managing editor, Dell Global Communications. Losee directs Dell’s editorial content strategy. She is a former writer at Fortune and editor at PC Magazine, and a co-writer of two nonfiction books. Her essays and articles have appeared in several anthologies as well as in O Magazine, The Los Angeles Times, Forbes, Salon.com, the Huffington Post and The San Francisco Chronicle.

  • Shafqat Islam, co-founder, NewsCred. As CEO of NewsCred, Islam manages the strategic growth of the company, pioneering the first end-to-end content marketing platform for brands and publishers. Since its founding in 2008, NewsCred has grown to a 120-person team of technologists, journalists and creative content marketers based in New York, London and Dhaka.    

  • Bill Adee, senior vice president, digital development and operations, Chicago Tribune. Adee oversees digital media for the Chicago Tribune Media Group. He first joined the organization as a sports editor in 2002. In 2009, Adee helped to create ChicagoNow, a blog network managed by the Chicago Tribune Media Group.
  • Sebastian Tomich, vice president of advertising, The New York Times. Tomich became the newspaper’s vice president for several advertising categories that include travel, corporate and advocacy In October. Prior to joining The New York Times, he was Eastern advertising director at Forbes magazine and  held numerous roles there including national digital director, regional sales manager and account executive

“We are thrilled to welcome these industry heavyweights to our 2014 mediaXchange conference for this intriguing panel discussion to share their insights on advertising’s hottest topic,” said Caroline Little, NAA president and CEO. “Advertising is vital to the newspaper media industry and the rise in awareness and interest for content marketing over the past six months made this panel a must for our program. This panel will give attendees an executive’s perspective on the best practices to ensure content marketing benefits advertisers, readers and journalists.”

NAA mediaXchange is the largest gathering of industry executives in North America. The conference is designed to offer exceptional networking opportunities that allow industry professionals to share information and ideas that provide insight and produce results.  Additionally, the conference will focus on strategies to increase audience and revenue, innovations inside and outside the industry, and the sharing of best practices from our members.

Visit NAA.org/mediaXchange to register for the 2014 event.

About NAA

NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.