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Home > News & Media > Press Center > Archives > 2014 > Twitter Head of News Vivian Schiller to speak at MXC

Twitter Head of News Vivian Schiller to speak at NAA mediaXchange 2014

Sean O’Leary
Director of Communications
(571) 366-1009

February 03, 2014

Arlington, Va. – The Newspaper Association of America is pleased to announce Vivian Schiller, head of news at Twitter, as a featured speaker during the 2014 NAA mediaXchange conference, which will take place on March 16-19 at the Hyatt Regency in Denver. The event will feature industry leaders addressing key topics including emerging digital trends, evolving revenue strategies and the transformation of news media.

At the forefront of the newspaper industry’s transformation has been social media, dramatically increasing the ability of journalists and columnists to share their content and interact with readers. The role of social media, in particular Twitter, has led to a boost in digital readership, as more than 71 percent of U.S. adults read newspaper content digitally in a month. In 2013, The Washington Post received more than 275,000 tweets per week, according to research from Searchmetrics, as the most tweeted newspaper in the country and an example of Twitter’s influence.

In her new role at Twitter, Schiller leads the company’s strategy for news and partnership with journalism organizations and the news publishing ecosystem. On Wednesday, Schiller announced her first major partnership with CNN that will help journalists cover breaking news by making sense of public information on Twitter. Partnerships like these will help newspapers thrive in the digital age.

“From local or global, newspapers remain the most comprehensive source of news, analysis and opinion today,” said Schiller.

Prior to joining Twitter, Schiller served as the senior vice president and chief digital officer for NBC News, where she had strategic and operation oversight of the network's presence across digital platforms. Schiller also previously served as president and CEO of NPR, leading all of NPR's worldwide media operations in addition to positions with The New York Times and CNN.

“We are thrilled to have Vivian Schiller join us at mediaXchange 2014 as Twitter continues to be a driving factor in the digital transformation and growth of our entire industry,” said Caroline Little, NAA president and CEO. “Social media has changed how journalism works in our culture and the future will include more innovative ways to use the medium to share our valuable content with more readers than ever. Thanks to her new role, Schiller will be able to share unique insight on how newspapers can truly take advantage and benefit from social media moving forward.”

NAA mediaXchange is the largest gathering of industry executives in North America. The conference is designed to offer exceptional networking opportunities that allow industry professionals to share information and ideas that provide insight and produce results.  Additionally, the conference will focus on strategies to increase audience and revenue, innovations inside and outside the industry, and the sharing of best practices from our members.

Visit NAA.org/mediaXchange to register for the 2014 event. 

About NAA

NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.