NAA’s staff is experienced in a variety of newspaper and media-related topics and issues. Our online media guide is offered as a service to members of the working press seeking a knowledgeable commentator on a range of subjects.
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Reporters who are interested in speaking with one of our subject matter experts should first contact the communications department. This will expedite your request and help you meet your deadlines.
Among its staff, NAA has years of experience and a wealth of newspaper industry knowledge. The NAA media guide provides a snapshot of NAA's resident experts and their areas of expertise.
Paul J. Boyle | Jim Conaghan | Caroline H. Little | John P. Murray | Margaret G. Vassilikos
Senior Vice President of Public Policy
Paul Boyle manages the government affairs operation of NAA, providing executive agencies and the Congress with a sophisticated, contemporary view of the media landscape that helps inform debate and decisions on a wide range of issues, including postal reform, media ownership rules, advertising regulations, corporate tax reform, consumer privacy, and the First Amendment.
He has been with the association in various capacities for more than 20 years. Prior to joining NAA, Boyle was associate director of government relations for a non-profit housing development corporation and worked for former Representative Tony Coelho. Boyle is a member of the American Society of Association Executives. He is a graduate of the University of California, Santa Barbara.
Vice President of Research & Industry Analysis
Jim Conaghan directs all research conducted by NAA on behalf of the newspaper industry. He regularly assesses media industry trends, and interprets their implications on newspaper strategic positioning and profitability. Jim maintains the association's statistical resources on newspaper audience, advertising and readership for use by NAA members, the media, and the financial community. He serves as the industry's spokesperson to Wall Street newspaper analysts.
President and CEO
Caroline Little joined the Newspaper Association of America as president and CEO in September 2011. She is also president of the American Press Institute, and provides strategic and administrative oversight to the Newspaper National Network, an affiliate of NAA.
Little has an extensive background in digital publishing for major newspaper companies. She was most recently CEO, North America of Guardian News and Media Ltd., where she oversaw all U.S. operations, including digital news media properties guardian.co.uk and ContentNext Media Inc. (operators of PaidContent.org) from 2008 to 2011.
Prior to that, Little was publisher and CEO of the WashingtonPost Newsweek Interactive, where she led the division to its first year of profitability and integrated WPNI with other units of The Washington Post Company. From 2000 through 2004 she served as COO, managing all WPNI product development, technology, sales and marketing activities.
Little started at The Washington Post Company in 1997 as WPNI vice president and general counsel, representing the company’s Internet division and advising clients on corporate, financial, editorial and intellectual property matters. Before that, she served as deputy general counsel for U.S. News & World Report, The Atlantic Monthly, Fast Company, Applied Graphics Technologies and Applied Printing Technologies. She began her career in 1986 as an associate in Arnold & Porter’s Washington, D.C., office.
Little is a member of the District of Columbia Bar Association and was recently a director at the American Press Institute. She was also chair of the Online Publishers Association, and a member of the Internet Advertising Bureau Board of Directors and of Google’s Publisher Advisory Council. She is a 1986 graduate of the New York University School of Law and graduated Phi Beta Kappa from Wesleyan University in 1981.
Vice President of Audience Development
John Murray is responsible for the association’s efforts to provide marketing support for circulation executives and publishers. In this role, he facilitates discussion of key issues facing the industry such as subscriber acquisition, leveraging ABC reporting, achieving operational efficiency, and cross platform marketing to readers. In addition, Murray collects and shares with NAA members the latest and best thinking on newspaper readership, audience and circulation marketing, subscriber retention and acquisition, and telemarketing compliance. He regularly serves as a resource to NAA advertising customers on questions regarding newspaper circulation and readership.
Murray joined NAA from the Fort Wayne (Ind.) Newspapers, where he served as director of circulation for seven years. Under Fort Wayne’s joint operating agreement, Murray managed The News Sentinel, a six-day afternoon newspaper and The Journal Gazette, a seven-day morning publication. Murray also served in Fort Wayne as director of marketing for five years and had assignments in the advertising division. He began his newspaper career in 1979 in Columbus, Ga., and was a participant in Knight Ridder’s Circulation Management Development Program. He is a graduate of Louisiana State University with a degree in marketing and economics.
Executive Vice President and Chief Financial Officer
Treasurer of American Press Institute
Margaret Vassilikos is executive vice president and CFO of Newspaper Association of America and the American Press Institute. She is responsible for all internal operations, including oversight of NAA’s annual conference for newspaper executives, NAA mediaXchange. She is also the operating head of the American Press Institute, responsible for the delivery of programs in accordance with the API strategic plan. Prior to joining NAA as controller in 1995, Vassilikos served as assistant treasurer/controller of the American Physical Society, an organization for PhD physicists. She specializes in finance and operations for not-for-profit organizations. Vassilikos began her career with Downe Communications, which owned Ladies Home Journal and American Home, and served as controller of a subsidiary based in Toronto. She holds a bachelor’s of science degree in accounting from St. John’s University in New York City.