Jim Conaghan
Vice President of Business Analysis & Research
Areas of expertise
Business Issues
Industry research -- statistics and analysis
Newspaper advertising share and profitability
NAA research and analysis
Readership trends
Jim Conaghan is Vice President of Business Analysis & Research for the Newspaper Association of America. His responsibilities include the continual assessment of media business and the implications for newspaper strategic positioning, advertising share and profitability. Conaghan provides the interpretation of industry and other media statistics necessary for the accurate evaluation of the newspaper business by the many audiences looking for this insight. He also is responsible for the oversight of all research done by NAA on behalf of the newspaper industry. Conaghan’s newspaper career spans more than 25 years. He joined the Newspaper Advertising Bureau in New York City in 1978 and held a variety of management positions in the area of economic and media analysis. In 1992, the NAB along with the American Newspaper Publisher’s Association were the primary industry associations that merged to form NAA. Conaghan writes a monthly column on the subject of the newspaper business in Presstime, the NAA’s magazine, as well as other feature articles. He also serves as the industry spokesman to the Wall Street newspaper analyst community. Jim holds a Masters Degree from Rutgers University, the State University of New Jersey, and a BA from Seton Hall University, also in New Jersey. Media contact: Sheila Owens; Jeff Sigmund
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