Vienna, Va. – Thousands of newspaper professionals from across the country will attend the Newspaper Association of America’s annual Marketing Conference, where industry experts will provide fresh perspectives on driving business in today’s media landscape. The conference will be held Jan. 28-31 at the Mandalay Bay Resort and Casino in Las Vegas, and will feature a sold-out exhibit hall where attendees can network with the industry’s consultants and vendors, including premier retailers and merchandisers, as well as industry colleagues.
“As the industry undergoes fundamental change, this is a conference no newspaper professional should miss,” said NAA President and CEO John F. Sturm. “Newspapers are experiencing unprecedented gains in readership through their Web sites, print editions and other niche print and digital products. The NAA Marketing Conference will provide those in the industry with the knowledge they need to enhance their current products while exploring how the medium can continue to grow audience and revenue in the future.”
Attendees will hear from speakers whose ideas can impact their bottom lines, Sturm said. Former Senior Vice President for Consumer and Customer Insights of Pepsi Co. Dwight Riskey will provide an outside perspective on sustaining growth in a changing climate. In addition, Yahoo Senior Vice President of Marketplace Hilary Schneider will share her company’s ambition to succeed by embracing change.
Also scheduled at Marketing 2007:
The conference will focus on audience development, the value of advertising and how newspapers can better serve the advertising community.
On Jan. 29, attendees will hear from a panel of speakers, both inside and outside the industry, about how matching the “right products to the right audience at the right time” is the formula for success. Discussion will also include issues of research and market analysis, innovation, as well as new product development and execution.
In a follow up to last year’s launch of the ‘Value of Newspaper Media to Advertisers’ initiative, the general session on Jan. 30 will provide a status report on the initiative as well as an introduction to the industry’s next steps towards improving that value. Those in attendance will see the results of the industry ad campaign as well as the new launch, and be a part of the ‘Easier to do Business With’ initiative that comes with constructive action plans for improving the way advertisers feel about newspaper advertising.
In the first-ever NAA Super Buzz Session event, attendees will have an opportunity to “cross-over” disciplines as they choose from 14 informative roundtables led by experts in the industry. Topics are: aggregation, business development, CRM tools, customer retention, engaging younger readers, the evolution of “old media” metrics, Hispanic marketing, local search, metrics, multi-media ads, preprints, promotion, training/hiring and the value of advertising in newspapers.
Award Presentations:
This year’s conference will feature multiple service and lifetime achievement award presentations honoring excellence in the industry. Please visit www.naa.org/marketingconference for full details.
Registration
Registering for the event online is easy. Simply visit www.naa.org/marketingconference for registration, lodging information and a complete conference program. NAA members will also receive a registration brochure by mail in the next few days. If you have any questions, please direct them to Federation Services Manager Melissa Howerton at Melissa.Howerton@naa.org.
Sponsors of the 2007 NAA Marketing Conference are:
Adicio, AdLizard, AdMission Corporation, American Express, American Plaque, APAC Customer Services, Associated Press, Audit Bureau of Circulations, Digital Media Communications, E.L.A. Graphics, LLC, Gabriels Technology Solutons, Impact Engine, Kaspar Sho-Rack, Legacy.com, LIFE, McClatchy Interactive, Media Marketing, Media Monitors, MediaSpan, Metro Newspaper Advertising Services, Morris DigitalWorks, North American Precis Syndicate, Inc., Planet Discover, Pluck Corporation, SAP America, SAXOTECH, Scarborough Research, Search Initiatives, SRDS, Target Financial Services, The Pediment Group, Inc., TNS Media Intelligence, Travidia, Tribune Media Services, USA WEEKEND Magazine, Vertis Communications, Virtual AdTaker ,YourHub.com and Zvents, Inc.
Press Credentials
Members of the working press wishing to cover the 2007 NAA Marketing Conference can request press credentials by contacting Jeff Sigmund at jeff.sigmund@naa.org or (703) 902-1698.
All news media will be asked to show photo identification and current press credentials or a letter from an assigning editor. Advance notice of attendance is recommended to expedite credentialing, although onsite processing will be available. Press credentials must be picked up onsite in the NAA Press Office.
As the Marketing Conference draws closer, additional information for the working press will be made available. In the meantime, if you have questions, please contact:
NAA is a nonprofit organization representing the $55 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at naa.org.