Orlando, Fla. – The Newspaper Association of America announced the winners of its Media Innovation Awards, an annual competition that celebrates both online and print innovation in newspaper media. The awards, also known as the NAA MedIAs, were presented today as part of NAA’s annual Marketing Conference. (The MedIAs comprise what formally were known as The ACME Awards and the Digital Edge Awards.)
“In a fiercely competitive media landscape, innovation and success in building audience is critical,” said NAA President and CEO John F. Sturm. “Those recognized have demonstrated boundless creativity in both print and online, and their efforts will only gain importance as the industry continues to expand its print and digital portfolio in the years to come.”
This year’s award winners are listed below:
Growing Audience through Circulation, Marketing and Newspaper Media Promotion
Best in Show – Circulation Under 75,000
Norwich (Conn.) Bulletin
Just Breakfast Rack Rehab Program
Best In Show – Circulation 75,000 – 250,000
Austin American-Statesman
StatesmanShopping: Promoting our Online Shopping Channel
Best In Show – Circulation Over 250,000
The Plain Dealer, Cleveland
Comeback Classic
Success in Subscription Sales/Promotion
Circulation 75,000 – 250,000
Award of Excellence
Austin American-Statesman
College 101 Student Subscription Campaign
Award of Merit
PalmBeachPost.com
Circulation Portal Saves Money & Builds Subscriber Base
Circulation Over 250,000
Award of Merit
The Sacramento Bee
Field & Apartment Sales Program
Honorable Mention
The Arizona Republic
Thrills and Frills Subscriber Giveaway Program
Direct/ Targeted Marketing Effort – Circulation/Marketing
Circulation Over 250,000
Award of Merit
Atlanta Journal-Constitution
AJC Targeted Direct Mail Acquisition Campaign
Single-Copy Sales Promotion
Circulation Under 75,000
Award of Merit
Victoria Advocate Publishing Company
M3 Product-Movie Promotion Attracting Younger Readers
Circulation 75,000 – 250,000
Award of Merit
Commercial Appeal, Memphis
Elvis Collector Cards
Circulation Over 250,000
Award of Excellence
The Orange County (Calif.) Register
The 72 Hour Sale
Award of Merit
Milwaukee Journal Sentinel
Sierra Mist Holiday Promotion at Walgreens
Retention Programs
Circulation Over 250,000
Award of Merit
The Dallas Morning News
You Asked
Public Relations/ Special Events
Circulation Under 75,000
Award of Excellence
Casper Star-Tribune
Made in Wyoming
Award of Merit
The Olympian, Olympia, Wash.
Community Healthcare Forum
Honorable Mention
The Bryan-College Station (Texas) Eagle
Coach Gary Blair Celebrity Golf Tournament benefiting Special Olympics
Circulation 75,000 – 250,000
Award of Merit
tbt* Tampa Bay Times
Rock, Rhythm and Brews Concert
Circulation Over 250,000
Award of Excellence
The Dallas Morning News
The Dallas Morning News Charities
Editorial Promotion
Circulation Under 75,000
Award of Merit
El Paso Times
Get the Times- EVERYWHERE
Circulation 75,000 – 250,000
Award of Excellence
Tbt* Tampa Bay Times
Tampa Bay’s Ultimate Bartender
Honorable Mention
Times Union, Albany, N.Y.
Where’s Tom series
Circulation Over 250,000
Award of Merit
The Courier-Journal, Louisville
You’ve Got Mail: Content Driven Email Series
Promotional Partnership
Circulation Under 75,000
Award of Merit
Cape Cod (Mass.) Media Group
Retail Sales Promotion
Circulation 75,000 - 250,000
Award of Merit
The Palm Beach Post
Live at SunFest Mobile Pix Promotion
Circulation Over 250,000
Award of Merit
Los Angeles Times
DNA
Web Site Promotions
Circulation Under 75,000
Award of Merit
The Olympian, Olympia, Wash.
O2GO Media Kit
Circulation 75,000 – 250,000
Award of Merit
Austin American-Statesman
The A-List – Have You Made It?
Honorable Mention
The Roanoke (Va.) Times
Pets.roanoke.com Launch Campaign
Circulation Over 250,000
Award of Excellence
St. Petersburg (Fla.) Times
PolitiFact.com – Gimme the Truth
Award of Merit
The Dallas Morning News
SportsDay Click Off
Honorable Mention
The Dallas Morning News
Take Your Best Shot
Image/ Branding Campaign
Circulation Under 75,000
Award of Excellence
The Daily Item, Sunbury, Penn.
Been There. Covered That. Shared It All.
Award of Merit
El Paso Times
Southwest Parent Market Launch
Circulation 75,000 – 250,000
Award of Merit
Stars and Stripes
Show Us Your Stripes
Honorable Mention
St. Petersburg Times
Bad Haircut
Circulation Over 250,000
Award of Merit
Boston.com
Boston.com Events
Miscellaneous Promotions
Circulation Under 75,000
Honorable Mention
Norwich (Conn.) Bulletin
Carrier Newsletter
Circulation 75,000 – 250,000
Award of Excellence
Austin American-Statesman
Glossy Marketing Brochure
Circulation Over 250,000
Award of Excellence
Orlando Sentinel
The Coffee Diaries
Newspaper in Education/ Literacy
Circulation Under 75,000
Award of Excellence
Times-Standard, Eureka, Calif.
Pet Idol
Award of Merit
The Olympian, Olympia, Wash.
Spirit Tube Campaign
Circulation 75,000 – 250,000
Award of Excellence
Commercial Appeal, Memphis
Escape from Slavery
Best Overall News Site (Digital Edge Category)
Circulation Under 75,000
Winner
LJWorld.com (The Lawrence Journal-World/The World Co.)
Circulation 75,000 – 250,000
Winner
KnoxNews.com (Knoxville News Sentinel)
Circulation Over 250,000
Winner
PolitiFact.com (St. Petersburg Times/Congressional Quarterly)
Most Innovative Visitor Participation (Digital Edge Category)
Circulation Under 75,000
Winner
Creating a Two-Way Conversation with Our Community (Savannahnow.com/Savannah Morning News)
Circulation 75,000 – 250,000
Winner
KnoxNews.com: School Matters (Knoxnews.com/Knoxville News Sentinel)
Circulation Over 250,000
Winner
CincyMoms.com (The Cincinnati Enquirer)
Best Design and Site Architecture (Digital Edge Category)
Circulation Under 75,000
Winner
Prepzone (NaplesNews.com/Naples Daily News)
Circulation 75,000 – 250,000
Winner
Knoxnews.com (Knoxville News Sentinel)
Circulation Over 250,000
Winner
washingtonpost.com (washingtonpost.com)
Most Innovative Multimedia Storytelling (Digital Edge Category)
Circulation Under 75,000
Winner
24 Hours in Lawrence (LJWorld.com/The Lawrence Journal-World)
Circulation 75,000 – 250,000
Winner
Broken Trust (Sarasota Herald-Tribune)
Circulation Over 250,000
Winner
A People Torn (StarTribune.com/The Star Tribune)
Best Local Guide or Entertainment Site (Digital Edge Category)
Circulation Under 75,000
Winner
Lawrence.com (The World Co.)
Circulation 75,000 – 250,000
Winner
Austin360.com (The Austin American-Statesman)
Circulation Over 250,000
Winner
Vita.mn (The Star Tribune)
Best Local Shopping and Directory Strategy (Digital Edge Category)
Winner
LJWorld.com Marketplace (The World Co.)
Circulation 75,000 – 250,000
Winner
Mobile Shopping Director (PalmBeachPost.com)
Circulation Over 250,000
Winner
ChicagoTribune.com Shopping Channel and Metromix Boutiques (Tribune Interactive)
Most Innovative Use of Interactive Media (Digital Edge Category)
Circulation Under 75,000
Winner
PigskinReview.com (Amarillo Globe-News)
Circulation 75,000 – 250,000
Winner
Ultimate Local Band Site and Text Voting Contest (tbt*/Tampa Bay Times)
Circulation Over 250,000
Winner
The Issues Tracker and HD Video Podcasts (washingtonpost.com)
Growing Revenue Through Retail and National Advertising
Best In Show – Circulation Under 75,000
The Keene (N.H.) Sentinel
The Best Routes in Town
Best In Show – Circulation 75,000 – 250,000
Las Vegas Review-Journal
McDonald’s Spadia & Ad Campaign
Best In Show – Circulation over 250,000
Chicago Tribune
Gap Roadblock (RedEye)
Best Advertising Placement/Shape Innovation
Circulation Under 75,000
Award of Excellence
The Bryan-College Station (Texas) Eagle
Jack Hilliard Distributing: Budweiser
Award of Merit
Corpus Christi (Texas) Caller-Times
Sticky Notes
Circulation 75,000 – 250,000
Award of Merit
The Journal News, White Plains, N.Y.
Chase Bank
Circulation Over 250,000
Award of Merit
Toronto Star
Tire Tracks
Honorable Mention
Los Angeles Times
Target
Advertiser Contest Targeting Revenue Growth
Circulation 75,000 – 250,000
Award of Merit
Las Vegas Review-Journal
Ad Flair
Circulation Over 250,000
Award of Excellence
The Orange County (Calif.) Register
HDTV
Award of Merit
The Orange County (Calif.) Register
Best of Orange County
Growing Local Retail Base
Circulation Under 75,000
Award of Merit
Rapid City (Iowa) Journal
Build It
Circulation 75,000 – 250,000
Award of Merit
The Journal News, White Plains, N.Y.
Sonoma California Café
Circulation Over 250,000
Award of Excellence
Chicago Tribune
RedZone Promotion (RedEye)
Award of Merit
The Courier-Journal, Louisville
Derby 133
Innovative Sponsorship of Content
Circulation 75,000 – 250,000
Award of Excellence
El Nuevo Día
Paso a Paso con Bebé
Award of Merit
PalmBeachPost.com
On-demand Mobile Hurricane Alerts & Email Sponsorship
Circulation Over 250,000
Award of Excellence
The Columbus (Ohio) Dispatch
BuckeyeXtra – Web to Print
Award of Merit
Chicago Tribune
Toyota Athlete of the Week
Honorable Mention
Chicago Tribune
Macy*s “The Girls Know” (RedEye)
Niche Product Success
Circulation Under 75,000
Award of Excellence
Daily Record, Parsippany, N.J.
Community Weeklies
Award of Merit
The Frederick (Md.) News-Post
Elegant Living
Honorable Mention
Mail Tribune, Medford, Ore.
Distinctly Northwest magazine
Circulation 75,000 – 250,000
Award of Excellence
Tucson Newspapers
Southwest Style
Award of Merit
Las Vegas Review-Journal
Luxury Magazine Fashion Event
Circulation Over 250,000
Award of Excellence
DallasNews.com | The Dallas Morning News
HSgametime.com
Award of Merit
St. Petersburg Times
Bay Magazine
Event/Targeted Marketing Effort: Retail and National Sales
Circulation Under 75,000
Award of Excellence
The Bryan-College (Texas) Station Eagle
Tates of Home Cooking School
Award of Merit
Daily Times-Call, Longmont, Colo.
Boomers and Beyond
Circulation 75,000 – 250,000
Award of Excellence
Tucson Newspapers
Tucson Business Edge 2007 40 Under 40 Event
Circulation Over 250,000
Award of Excellence
Chicago Tribune
Miller High Life Games
Co-op Advertising Innovation
Circulation 75,000 – 250,000
Award of Excellence
Cox Ohio Publishing/Dayton Daily News
Independent Restaurant Online Carousel
Best Digital Advertising Program (Digital Edge Category)
Circulation Under 75,000
Winner
I Lassoed Lance (Amarillo [Texas] Globe-News)
Circulation 75,000 – 250,000
Winner
Online Carousel Ad (The Dayton Daily News)
Circulation Over 250,000
Winner
Homepage Experience Campaign (The Star Tribune, Minneapolis)
Growing Revenue Through Classified Advertising
Best In Show – Circulation Under 75,000
Daily Record, Hackensack, N.J.
Print and On-line Sponsorship
Best In Show – Circulation 75,000 – 250,000
tbt* Tampa Bay Times
The Office – Rising Star Feature
Best In Show – Circulation Over 250,000
DallasNews.com | The Dallas Morning News
Homecenter Rentals
Automotive Dealer Programs
Circulation 75,000 – 250,000
Award of Merit
Lexington (Ky.) Herald-Leader
Fuel Up and Go
Circulation Over 250,000
Award of Excellence
Media General, Richmond
Scratch Off Notes
Automotive Group Effort
Circulation 75,000 – 250,000
Award of Excellence
Austin American-Statesman
StatesmanCars Auto Show
Circulation Over 250,000
Award of Excellence
Miami Herald Media Company
The Future of Cars
Award of Merit
Chicago Tribune
GM Showroom
Used Car Ideas
Circulation 75,000 – 250,000
Award of Excellence
PalmBeachPost.com
Growing Used Cars With Independent Dealers – In Spanish
Circulation Over 250,000
Award of Merit
The Orlando Sentinel
Used Car Pub
Hourly Workers Programs
Circulation Over 250,000
Award of Excellence
Chicago Tribune
Targeted Inserts Double as Job Applications
Recruitment Branding Initiative
Circulation Under 75,000
Honorable Mention
Cape Cod (Mass.) Media Group
CapeCodWorks
Circulation 75,000 – 250,000
Award of Merit
Austin American-Statesman
StatesmanJobs – A SUPER Power!
Honorable Mention
Greater Philadelphia Newspapers
jobsearch
Circulation Over 250,000
Award of Excellence
Las Vegas Review-Journal
eNewsletters
Private Party Innovation
Circulation 75,000 – 250,000
Award of Merit
The Post and Courier, Charleston, S.C.
Classified Brand Campaign
Real Estate/Agent or Broker Targeted Program
Circulation 75,000 – 250,000
Award of Merit
Las Vegas Review-Journal
Maximum Exposure Real Estate and Rental
Circulation Over 250,000
Award of Merit
The Dallas Morning News
Realtor Appreciation
Honorable Mention
Chicago Tribune
Individual Agent Online Package (chicagotribune.com/homes)
Real Estate/New Home or Developer Ad Initiative
Circulation 75,000 – 250,000
Award of Merit
Daily Herald, Arlington Heights, Ill.
Homes.DailyHerald.com
Circulation Over 250,000
Award of Merit
The Virginian-Pilot, Norfolk
It’s a Great Time to Buy
Classified Special Section/Niche Publication
Circulation Over 250,000
Award of Excellence
Star Tribune, Minneapolis
Pet Central
Classified Vendor Growth Effort
Circulation Over 250,000
Award of Merit
The Oklahoman, Oklahoma City
Social Marketing
Best Digital Classified Innovation (Digital Edge Category)
Circulation 75,000 – 250,000
Winner
Increase Renewals with Automated E-mails (The Palm Beach Post)
Circulation Over 250,000
Winner
Real Estate Video Tours (The Dallas Morning News)
Growing Audience and Revenue Through Research
Best In Show – Circulation Under 75,000
Columbia (Mo.) Daily Tribune
2007 Advertising Sales Tool Fold-out
Best In Show – Circulation 75,000 – 250,000
The Virginian-Pilot, Norfolk
The Virginian-Pilot versus Direct-Shared Mail (Ad Inserts)
Best In Show – Circulation Over 250,000
Chicago Tribune
chicagotribune.com/cars
Single-Page Ad Presentation
Circulation 75,000 – 250,000
Award of Merit
The Virginian-Pilot, Norfolk
The Big Screen Store
Circulation Over 250,000
Award of Merit
tbt* Tampa Bay Times
Amazing Campaign
Local Retail Ad Sales Presentation
Circulation Under 75,000
Award of Excellence
Poughkeepsie (N.Y.) Journal
Orthopedic Associates Presentation
Circulation 75,000 – 250,000
Award of Merit
The Virginian-Pilot, Norfolk
Cox Business Services
Circulation Over 250,000
Award of Excellence
Milwaukee Journal Sentinel
MKE Reader Profile
Award of Merit
Milwaukee Journal Sentinel
Fall Fashion Special Section Advertising Prospects
Multi-Market Retail or National Ad Sales Presentation
Circulation 75,000 – 250,000
Award of Excellence
The Palm Beach Post
Paramount Pictures
Award of Merit
The Palm Beach Post
Comcast
Honorable Mention
The Virginian-Pilot, Norfolk
The Big Screen Store
Circulation Over 250,000
Award of Merit
The Atlanta Journal-Constitution
AJC and hhgregg
Classified Sales Presentation
Circulation Under 75,000
Award of Excellence
Poughkeepsie (N.Y.) Journal
Freedom Ford – Brownell Motors Auto Presentation
Circulation 75,000 – 250,000
Award of Excellence
The Palm Beach Post
Braman Honda & The Menda Group (Agency)
Circulation Over 250,000
Award of Merit
Chicago Tribune
Auto Dealer Presentation
Digital Media/Web Site Ad Sales Presentation
Circulation 75,000 – 250,000
Award of Excellence
The Palm Beach Post
Tire Kingdom The Palm Beach Post
Circulation Over 250,000
Award of Merit
Chicago Tribune
chicagotribune.com/homes
Honorable Mention
Milwaukee Journal Sentinel
John Paul Pontiac-Buick-GMC-Suzuki
Competitive Media Ad Sales Presentation
Circulation 75,000 – 250,000
Award of Merit
Austin American-Statesman
StatesmanWorks – We Beat the Competition!
Honorable Mention
The Virginian-Pilot, Norfolk
The Virginian-Pilot Value Proposition
Circulation Over 250,000
Award of Merit
Chicago Tribune
Radio Knock-off
Sponsors of the 2008 NAA Marketing Conference are:
Adicio, Inc., Ad Lizard, American Express, APAC Customer Services, Atex, Audit Bureau of Circulations, BieMedia, BrandMuscle, Inc., Burrelles Luce, Caspio, CommunityPro, Content That Works, Dell Sports, eBook Technologies, Ecrio, Inc., EidosMedia, 4pm, HarvestINFO, Impact Engine, Impact Sales Solutions, Inform Technologies, Izmo Media, Kaango, Kaspar Sho-Rack, Legacy.com, Marketing G2, McClatchy Interactive, MediaSpan, Mediaspectrum, Inc., Metro Newspaper Advertising Services, MindZoo, Monster.com, Morris DigitalWorks, NewLeadsUSA, NewsGator Technologies, North American Precis Syndicate (NAPS), Nstein Technologies, Omniture, PARADE Publications, Pediment Publishing, Planet Discover, Publishers Circulation Fulfillment (PCF), Publishing Group of America, Quigo, RAM – Research and Analysis of Media, Ranger Data Technologies, RealtyTrac, Relationals, SAP America, SAXOTECH, Scarborough Research, Search Initiatives, SRDS, TMS Entertainment Products, Topix, Travidia, Trend Offset Printing, USA WEEKEND Magazine, WebVisible, Yahoo!, Zvents
NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Arlington, Va., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at naa.org.