Arlington, Va. – As newspapers refocus their business models toward multiple platforms, the Newspaper Association of America today announced it would hold the first annual NAA mediaXchange, a new conference for industry professionals to share audience and revenue development strategies that have generated growth in print and online. The inaugural conference, a single event that will replace both NAA’s Marketing and NEXPO, marks an increased focus on emerging digital platforms. The event is scheduled for March 9-11, 2009, at the Mandalay Bay Convention Center in Las Vegas.
“NAA’s mediaXchange will offer newspaper professionals a chance to capitalize on results-oriented programming as the industry drives toward multiplatform success,” said NAA President and CEO John F. Sturm. “Speakers from both inside and outside the industry will join attendees to form a marketplace of ideas and strategies to grow advertising, increase audience and generate revenue. This exchange will spread to the show floor as companies serving all facets of the industry – from production and digital platforms to advertising solutions – will offer innovative products and services to help newspapers excel in today’s environment.”
The decision to launch NAA’s mediaXchange comes as newspapers adjust their business practices and NAA is striving to communicate examples of innovation and provide tools to facilitate sharing of ideas among newspaper executives.
“With decision-making on major products and services becoming increasingly cross-functional, teams representing the audience and revenue side of the business and technology professionals are collaborating at unprecedented levels,” Sturm explained. “In addition, an intense focus on emerging media options and digital platforms has promoted crossover between attendees at both NAA’s Marketing and NEXPO conferences. Merging these two key industry events maximizes value for our members while offering unparalleled educational programming and networking opportunities for attendees.”
Full information on the conference, including a list of
frequently asked questions and registration details, is available at
mediaXchange.naa.org. Click
here for a first look at PRESSTIME’s article on NAA mediaXchange.
Press Credentials
Members of the working press can request press credentials by contacting Jeff Sigmund at jeff.sigmund@naa.org or (571) 366-1088. All news media will be asked to show photo identification and current press credentials or a letter from an assigning editor. Advance notice of attendance is recommended to expedite credentialing, although onsite processing will be available. Press credentials must be picked up onsite in the NAA Press Room.
NAA is a nonprofit organization representing the $56 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies, other print publications and on-line products. Headquartered near Washington, D.C., in Arlington, Va., the Association focuses on the major issues that affect today’s newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium’s broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.