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Jeff Sigmund
Communications Manager
(571) 366-1088
Jeff.Sigmund@.naa.org

March 28, 2008

Arlington, Va.– Advertising expenditures for newspaper Web sites increased by 18.8 percent to $3.2 billion in 2007, according to preliminary estimates from the Newspaper Association of America. Spending on newspaper Web sites has now grown to account for seven percent of all newspaper ad spending last year (up from 5.4 percent in 2006).

For last year’s fourth quarter, advertising expenditures for newspaper Web sites increased by 13.6 percent to $847 million versus the same period a year ago, marking the thirteenth consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online ad spending in 2004.

“Even with the near-term challenges posed to print media by a more fragmented information environment and the economic headwinds facing all advertising media, newspaper publishers are continuing to drive strong revenue growth from their increasingly robust Web platforms,” NAA President and CEO John F. Sturm said. “We believe the underlying attraction of newspapers -- providing the highest quality news and information – is only enhanced as readers engage with our products on multiple platforms, like election year political coverage, commentary and blogging in print and on the Web. These results back up that belief while also demonstrating that the medium is continuing to aggressively position itself for the future.”

Advertising expenditures at newspapers and their Web sites totaled $12.6 billion for the fourth quarter of 2007, while spending for print ads in newspapers totaled $11.7 billion. That compared with total advertising expenditures of $14 billion and print ad spending of $13.2 billion in the fourth quarter of 2006.

To view quarterly and annual ad spending numbers in their entirety, please visit http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx.

NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies and other publications published throughout the world. Headquartered just outside Washington, D.C., in Arlington, Va., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at www.naa.org.