From classified ads to advertisements placed by large national advertisers, advertising plays an integral role in the production of newspapers. Comprising nearly 80 percent of all newspaper revenue, advertising is vitally important to the economic stability of the newspaper industry and is a critical resource in support of high-quality original journalism. Advertising also serves to educate consumers and empower them to make knowledgeable buying decisions. In fact, the American market economy relies on the flow of truthful information between producers and consumers.
NAA works to ensure that the ability to advertise is not jeopardized by legislative and regulatory attempts to place burdens on advertising in print, digital or mobile platforms. NAA is opposed to proposals that would place unfair and unconstitutional restrictions on advertising and actively works to protect commercial speech.
October 04, 2011
The Federal Communications Commission held a field hearing in Arizona on Oct. 3 concerning "Information Needs of Communities: The Changing Media Landscape in a Broadband Age." Issued in June, this staff-level report outlines recommendations for strengthening news and information-gathering to meet the needs of local communities. One of the report’s recommendations calls on the federal government to consider "targeting existing federal advertising spending to local news media."
June 24, 2011
Over the years, the "ordinary and necessary" deduction for advertising costs has been viewed as a potential revenue option to pay for new federal programs. NAA has been working to maintain the current tax treatment of advertising costs.