DIGITAL MEDIA
Newspapers are increasingly moving to digital – including mobile – platforms to provide readers with news and information when and how they want to receive it. NAA advocates before the executive and legislative branches on issues that relate to digital media.
A top priority is to ensure that any regulatory or legislative efforts to enhance consumer privacy online do not harm newspapers’ ability to develop new business models. Newspapers care about reader privacy and strive to act responsibly when it comes to consumer data, but they also need flexibility to implement new revenue streams that can sustain high-quality, original journalism.
NAA works on other digital media issues such as protecting newspaper copyrights in online content and reforming the Electronic Communications Privacy Act (ECPA).
= NAA Members Only
March 12, 2012
The Obama Administration recently issued a new consumer privacy report calling for a “Consumer Privacy Bill of Rights,” which includes six consumer privacy principles. The report also advocates for strong enforcement by the Federal Trade Commission and legislation to implement the principles. Meanwhile, the FTC is expected to release its own final consumer privacy report soon. NAA submitted comments in 2011 on the FTC’s draft “green paper.” The FTC also is revisiting its regulations implementing the Children’s Online Privacy Protection Act in light of new technologies and digital platforms.
Learn More4
January 24, 2012
Copyright protection was a hot, outside-the-Beltway topic recently as Congress was getting ready to move forward with two bills: the Stop Online Piracy Act (SOPA) in the House and the Protect Intellectual Property Act (PIPA) in the Senate. The bills would provide the Department of Justice with new copyright enforcement tools against foreign websites that traffic in pirated or counterfeit digital and tangible goods, such as movies, music, prescription drugs and designer handbags. While the legislation has an uncertain future, given controversy over a Domain Name System blocking provision, one attractive element of the bills was a precedent-setting provision that would stop advertising networks and payment processors from doing business with infringing websites.
Learn More4
August 24, 2011
Mobile is the new frontier in newspapers’ efforts to monetize digital content and deliver news and information when and where readers want it. As newspapers invest and innovate in the mobile space, they also should think about consumer privacy. Members of Congress have introduced mobile privacy legislation, and industry initiatives are under way to provide companies with guidance on mobile privacy without unduly interfering with the quality of mobile products and services or the ability to make money from them. NAA encourages newspapers to weave in privacy principles when developing mobile applications and mobile websites.
Learn More4
August 01, 2011
The issue of protecting consumer information has risen in prominence among lawmakers in recent months. So far, members of Congress have introduced seven data security/breach notification bills and 10 bills to protect consumer privacy. The House Energy and Commerce Subcommittee on Commerce, Manufacturing and Trade held a markup of Chairwoman Mary Bono Mack’s SAFE Data Act (HR 2577) on July 20, passing the amended bill by voice vote. A markup by the full House Energy & Commerce Committee has not yet been scheduled. While NAA supports reasonable data security/breach notification legislation, we prefer industry self-regulation to protect consumer privacy.
Learn More4
February 24, 2011
The Federal Trade Commission published a preliminary report in December 2010 that proposed a new consumer privacy framework for the collection and sharing of consumer data both online and offline. NAA submitted comments on Feb. 18 that acknowledged the importance of protecting consumer privacy and developing industry best practices, but cautioned the agency against recommending new legal mandates...
Learn More4
October 06, 2010
A coalition of media and marketing trade associations announced implementation details this week for a program designed to give consumers more information about and control over how their personal information is collected and used for online targeted marketing. In response to the Federal Trade Commission's recommendation that companies provide consumers with notice and choice outside the traditional website privacy policy, the coalition launched self-regulatory privacy principles for online behavioral advertising in July 2009.
Learn More4
May 12, 2010
The U.S. Senate Commerce Committee held a hearing April 29 on the Children’s Online Privacy Protection Act (COPPA) to discuss whether the statute, passed in 1998, should be updated in light of changes in technology. The hearing was inspired by the Federal Trade Commission’s announcement that it will reconsider its COPPA Rule, which became effective in 2000 and has remained unchanged since then.
Learn More4