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NAA submits comments to FTC on consumer privacy
The Federal Trade Commission published a preliminary report in December 2010 that proposed a new consumer privacy framework for the collection and sharing of consumer data both online and offline. NAA submitted comments on Feb. 18 that acknowledged the importance of protecting consumer privacy and developing industry best practices, but cautioned the agency against recommending new legal mandates that could stifle the development of emerging business models online that will support investments in journalism. The comments also expressed concern about regulating data flow offline, which many newspapers rely on for print direct-marketing campaigns. The FTC is expected to issue a final report this spring.
First Published: February 24, 2011