In March 2009, nearly 100 newspaper executives met with Macy’s Centralized Marketing organization to discuss how we will continue that partnership. In preparing for the meeting, Macy’s asked NAA to talk about the vitality of the newspaper industry today and how newspapers are building for a brighter tomorrow. The original presentation has since been updated and was presented to newspaper executives at mediaXchange 2010.

Click here to access the presentation.  The text of the script is contained in the “Notes” field of the presentation.

For more presentations and research on the vitality and strength of newspapers, visit www.newspapermedia.com.