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    Sales Per Square Foot of Stores in U.S. Shopping Centers (2001)



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    Resource Type:
    Report

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    Product Description:

    To guide you in determining an ad budget for a customer, you determine the square footage, multiply by the sales per square feet, and multiply by the industry percent of sales devoted to advertising. If you do not know the ad budget of a customer, you can ask questions that give you the answers to these questions or apply the industry averages shown below.

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    NAA / Political

    As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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    NAA Events

    2008 Retail Advertising Forum
    September 21 - 23, Dallas, TX

    NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

    Event Details