Building Audience, Building Brands

Audience-development positions have begun to blossom at newspaper companies. What is striking, though, is how dramatically these positions vary. Few of the executives in those positions have held the title for more than a year, and their roles and responsibilities vary dramatically. In the broadest terms, audience-development executives are involved in strategy, market research and the creation of new productions.  More significantly, they are involved in fusing these tasks and ensuring that the reader, Web user or underserved audience member remains at the heart of the newspaper's entire portfolio of products. Click here to read more.

First Published:
November 30, 2007