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Innovation In Action- Ill Winds: Newspapers Use Latest Technology to Help Put Human Face on Tragic Stories


Innovation In Action- Ill WindsThe Roanoke (Va.) Times covered the shootings at Virginia Tech; the Lancaster (Pa.) New Era covered the shootings at an Amish grade school. They used online multimedia resources to expand their coverage in ways that both told the story better and served their communities. Covering an international crisis that happens in your backyard – if you do it well and respectfully – can be a way to bind a paper and its community together. The national attention can also lift your paper’s profile and bring in new readers.

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First Published:
October 22, 2007

NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

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