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Innovation in Action: Vorarlberger Nachrichten

A ‘Regional Media Company’ Reports on All Its Readers

Vorarlberger Nachrichten is arguably one of the most innovative newspapers in the world, incorporating social networking, video and mobile journalism with a printed product that was named worldwide Newspaper of the Year in 2006. Circulation is steady, and publisher and owner Eugen A. Russ expects that in the next few years, about 35 percent of revenues will be generated online. This paper, part of the Innovation in Action series, shows how using the Web, VN is creating a new mass medium for their local market. Download

First Published:
November 1, 2007

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NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

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