NAA's Circulation Facts, Figures, and Logic:

A Central Online Resource for Circulation Performance Standards

Please don't forget to participate in the biennial survey that serves as the No. 1 circulation resource!

For further information, please contact John Murray at (571) 366-1030 or john.murray@naa.org.

2008 NAA Circulation Survey: Details and Support for Participants

November 2008

The NAA Circulation Marketing Department has launched the 2008 NAA Circulation Survey. This is the comprehensive survey we conduct every other year and this installment will be the basis for the 2009 Circulation Facts, Figures, and Logic publication.

Once again this year you have several options for completing the survey and returning it to us (online, mail, e-mail, fax). Select the method that works best for you. Clark, Martire & Bartolomeo, Inc. working with NAA mailed a printed version of the questionnaire in early November. Newspapers can complete and return the survey questionnaire by mail or fax or choose an electronic option.

You may choose from the following three options:

Link to the Online Version of the 2008 NAA Circulation Survey: Taking your survey online is the preferred method, and will allow you to easily make changes and save the survey until you are ready to submit it to NAA. Submitted responses will come to NAA immediately. The individualized links to the survey were emailed to newspapers on November 12. If a newspaper does not have the survey link available, CMB can resend the link. For additional information on the online version of the NAA 2008 Circulation Survey contact Greg Martire.
Download and Edit a PDF Version of the 2008 NAA Circulation Survey: The downloadable PDF version of the 2008 NAA Circulation Survey can be saved to your computer and the answers can be typed into the interactive PDF document. Answers typed into the interactive PDF can be saved on your computer multiple times. When complete, you can simply email the PDF to Greg Martire.
Print a PDF Version of the 2008 NAA Circulation Survey: The downloadable PDF version of the 2008 NAA Circulation Survey can be printed and filled out by hand. When complete, you can submit the survey by mail or fax.

Mailed surveys should be sent to:
Clark, Martire & Bartolomeo, Inc.
375 Sylvan Avenue
Suite 1
Englewood Cliffs, NJ 07632

Faxed surveys should be sent to:
(201) 568-9740

Your participation is a contribution to the industry research that provides circulation executives the most authoritative newspaper circulation sales and operational data, and it also guarantees you a complimentary copy of the 2009 Circulation Facts, Figures, & Logic publication as soon as it is available next spring.

For participating in this survey you also gain access to the 2005 and 2007 edition of Circulation Facts, Figures and Logic online.

NAA intends to enrich the site with additional resources to support the newspaper marketing executive with the information necessary to build audience and improve operational effectiveness.

Questions or Concerns:

Please call us, or contact Greg Martire at (201) 568-0011 ext. 147 or gmartire@cmbinc.com. Thank you for your support.

John P. Murray
Vice President/Circulation Marketing
(571) 366-1030

Robert Rubrecht
Director/Circulation Marketing
(571) 366-1032

RESOURCES: Previous Circulation Surveys

Download PDF	The 2007 edition of NAA’s Circulation Facts, Figures, and Logic documents the impact of newspapers shifting their resources to acquire longer retention subscriptions and increasing the availability of the newspaper to sustain single copy sales. 2007 Circulation Facts, Figures & Logic captures data provided by more than 500 newspapers and provides more than a decade of trend information on circulation sales, service, and distribution performance. The publication provides the standardized performance measures and trend analysis that newspaper executives use for benchmarking, budgeting, and strategic planning. An ideal resource for circulation, marketing and research professionals, the 2007 edition documents changes in subscription sales strategies, subscriber retention data by sales source, single-copy sales by outlet, and an in-depth look at other aspects of newspaper marketing from distribution zoning capabilities to customer service metrics.
Download PDF	2005 Circulation Facts, Figures & Logic This publication reports the results of NAA's biennial Circulation Survey and provides the standardized performance measures and trend analysis that newspaper executives use for benchmarking, budgeting, and strategic planning. An ideal resource for circulation, marketing and research professionals, this year's edition documents changes in newspaper subscription sales strategies, subscriber retention data by sales source, single-copy sales by outlet, and an in-depth look at other aspects of newspaper marketing from distribution to zoning capabilities to customer service metrics.
Download PDF	2003 Circulation Facts, Figures & Logic Over the course of many years, NAA has published Circulation Facts, Figures and Logic to document the continuing evolution of newspaper marketing, and the 2003 edition aptly fulfills this responsibility. Circulation executives thrive on success that can be measured. NAA's circulation marketing department responds to this passion by conducting a comprehensive, biennial study of newspaper circulation and marketing practices across North America to share with the industry. It provides circulation executives a study that provides industry performance data, supports internal metrics and provides the data needed for developing marketing plans, and capital planning.
Download PDF	2001 Circulation Facts, Figures & Logic This 2001 edition of Circulation Facts, Figures and Logic also contains data that has not been measured previously. This survey captures additional information on newspaper discounting practices, distribution center operations, retail sales outlets and zoning capabilities. The organization of the data in the report is also different this year. After the executive summary and the latest readership data follows the section “The Logic” which highlights findings and NAA's Circulation Facts, Figures, and Logic: A Central Online Resource for Circulation