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    "Easy Sunday” Increases Sunday Sales in Chicago



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    In June, The Chicago Tribune launched a major consumer promotion called “Easy Sunday”. The game was a 4-week contest that utilized a game piece in the collated Sunday ad bag. The overall goals were to increase readership, sales and to promote the value of the collated advertising bag. The Tribune garnered support of their major advertisers and had them participate by offering a prize and allowing the Tribune to use their logo in the mass marketing campaign.

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    NAA / Political

    As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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    NAA Events

    2008 Retail Advertising Forum
    September 21 - 23, Dallas, TX

    NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

    Event Details