We are happy to deliver this Digital Media Advertising Toolkit to help you grow your business.

It's not news that newspaper industry leaders have universally accepted the growing importance of digital media-based ads and services. The power of search-based, video, mobile and online advertising to drive revenue for newspaper companies is impressive, and newspapers that focus on increasing this revenue will surely be better off for the efforts. Continue reading…

• Introduction 
• Metrics and Terms 101 
• The Newspaper Online Ad Economy and Environment 
• What Online Can Do for Your Advertisers 
• The Competion 
• Overcoming Objections, Debunking Myths   

SECTION II - The Basics

• Online Display Ads and Managing Inventory 
• Online Ad Networks 
• Rich Media Advertising 
• Business Directories
• Video Advertising 
• Mobile Advertising 
• E-Mail Marketing
• Search
• Cheat Sheets
• Resources

SECTION III - Case Studies

• Blended SEO Program Delivers New Revenue 
• Minnesota Community Newspaper Companies Use New CPM Pricing Model 
• Web Advertising 101 for Local Businesses