Zooming In on Online Video

In February 2008, Internet users viewed 10 billion videos, a 66 percent increase over February 2007, according to comScore, a leading Web measurement firm.

Meanwhile, local online video advertising was a $400 million business in 2007, according to Borrell Associates.

While still a small percentage of total and local online advertising, online video represents an enormous opportunity for newspapers to grow revenue and audience.

“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even larger share of online advertising spending.

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CONTENTS

The responses to NAA’s 2008 survey about newspapers’ online video operations show online video is not solely the domain of the Web department. Although online editors and producers are involved in shooting, editing and publishing video for the newspaper’s Web site, reporters and photographers are also heavily involved.

Learn more about newspapers’ online video content, equipment and advertising in “Newspapers’ Online Video: An NAA report on current practices.”

ARTICLES

PROLOGUE

• Introduction
• Survey

B-ROLL

• Video Training: More Print Reporters Embrace Video
• Making a 'Good' Online Video: Expert Advice
• Spending Money: A Guide to Purchasing Cameras and Peripherals
• Editing, Publishing and Hosting: Cutting It Down and Putting It Up
• Live from the Scene: Newspaper Web Sites Take on Television
• Making Money: Pre-Roll, Post-Roll and the Ads In Between
• Live from the Newsroom: Set Building 101
• Promoting Online Video

IN FOCUS

• Holland (Mich.) Sentinel
• The Oklahoman
• The Miami Herald

EXTRAS

• Behind the Scenes: Washingtonpost.com
• Behind the Scenes: The Oklahoman
• Behind the Scenes: Naples Daily News
• Beginning Video Glossary
• Gannett's Video Training Program

ARCHIVAL FOOTAGE

• Snapshot from the Edge: Studio805 Fills Television News Hole
• Snapshot from the Edge: Nashua Telegraph Opens Interviews with Presidential Candidates
• Webinar: Slides from Richard Koci Hernandez's Webinar on Online Video (Summer 2007)
• Innovation in Action: Delaware Online

First Published:
May 7, 2008