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In April 2009, Internet users viewed 16.8 billion videos, a 52 percent increase over April 2008, according to comScore.
The Kelsey Group predicts online video advertising will be a $1.5 billion industry by the end of 2012.
While still a relatively small percentage of total and local online advertising, online video represents an enormous opportunity for newspapers to grow digital media revenue and audience.
“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even larger share of online advertising spending.
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The responses to NAA’s 2008 survey about newspapers’ online video operations show online video is not solely the domain of the Web department. Although online editors and producers are involved in shooting, editing and publishing video for the newspaper’s Web site, reporters and photographers are also heavily involved.
Learn more about newspapers’ online video content, equipment and advertising in “Newspapers’ Online Video: An NAA report on current practices.”
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First Published:May 7, 2008
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