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Power Users 2006




The 2006 Power Users Study looks at the continuing evolution of the newspaper Web site audience. The research addresses media usage, content preferences, advertising and online commerce. This information can be used to inform sales presentations and to make tactical decisions about daily Web operations and longer-term strategic plans. Click here for Power Point version.

First Published:
February 1, 2006

NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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Suggestions

We are actively adding new resources. If you know of a resource that you think we should include, please send us your suggestions.

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

Event Details