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Smart Strategies: A Fresh Look at Marketing for Online Newspapers




Basic marketing insight still applies to newspaper Web sites, despite the evolution and fragmentation of the media industry. The Internet has created new ways to market, but the time-honored necessity of creating and driving audience interest endures.

Strategies such as search engine optimization (SEO) strategies and cross-media partnerships are critical components of successful newspaper Web site consumer-marketing efforts. This report contains eight case studies of successful Web-centric marketing initiatives from companies such as The Houston Chronicle, CyberTrader and Bakotopia.com.

First Published:
April 1, 2007

NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

Event Details