The Digital Media Fellowship is a year-long program that provides women and minority professionals with a thorough comprehension of the newspaper digital operation. Ten digital media professionals will participate in a series of workshops designed to assist them as they create a strategic business plan for a newspaper site within a mid-sized market. The goal of the program is to identify and develop women and people of color to become the next generation of digital media leaders. There is no charge to the fellow or their newspaper to participate.
The 2009 Digital Media Fellowship program will begin at the NAA mediaXchange Conference in Las Vegas, March 9-11, 2009.
Click here to download an application in Microsoft Word.
Click here to download a PDF of the application.
Applications are due January 23, 2009
The program began eight years ago as an HTML training ground for newspaper professionals interested in digital media. In 2002, it evolved into a cross-departmental skills development program designed to enable digital media professionals to work across the online operation in a leadership capacity and gain practical hands-on experience.
In 2009, fellows will work in small groups to create a comprehensive Web and mobile plan for a mid-sized market.
WHAT YOU WILL LEARN:
- Business development
- Revenue-generating strategies
- Developing and balancing a budget
- Innovative approaches to content
- Effective marketing strategies
- Leadership skills and more
REQUIREMENTS:
Candidates must be women or racial/ethnic minorities who have worked in digital media for at least three years. Some supervisory or prior leadership experience is preferred but not required. Business-side, editorial and technology professionals are eligible. Applications will not be accepted without a supervisor’s recommendation and updated resume.
For more information on the program, contact Jeanne Fox-Alston, vice president of the NAA Foundation, at 571.366.1005 or jeanne.foxalston@naa.org.
Click here to read about the projects created for the Greensboro, N.C., market by the 2008 Digital Media Fellows.