2007 NAA Real Estate Forum

November 11th – 13th

Thanks to all the attendees in helping to make this year’s event a success.  The presentations from all of the Forum sessions are posted  below.

November 12th – Day One

The Challenges Facing Realtors and Newspapers in the New Information Age
John Tuccillo, President, JTA, L.L.C.

Business Outlook and Economic Forecast
Jim Conaghan, Vice President/Business Analysis & Research, NAA

Consider Your Customer
Philip Cheves, Marketing Director, Prudential Carolina Real Estate

The Branding Process
Rick Sharga, Vice President of Marketing, RealtyTrac, Inc.

The Creative Process
Renee Miller, President/Creative Director, The Miller Group

The Marketing Process
Jeff Camp, President, The Candy Store

Real World Business Solutions
Lani Dorlack, Real Estate/Rentals Advertising Manager, Las Vegas Review-Journal

A New Revenue Stream for Newspapers
David Parsons, Director of Interactive Sales Development, Lee Enterprises
Todd Neal, Vice President/Classified Advertising, Houston Chronicle

November 13th – Day Two

Ten Steps to a Successful Self-Serve Website
Diana L. Vowels, Classified Advertising Director, The Arizona Republic

Apartment Advertising
Pam Shelton, Rental Manager, The Arizona Republic

Orchestrating Change
Bill Cummings, Director/Real Estate Advertising, Denver Newspaper Agency

The Online Newspaper Value Proposition
Randy Bennett, Vice President/Audience and New Business Development, NAA

If you have any questions please contact charlie.diederich@naa.org or 571-366-1049.

First Published:
October 5, 2007