8:30 a.m.

Welcome

Randy Bennet, Vice President of Audience and New Business Development, NAA

Diane Hockenberry, Director of Audience Development, NAA

8:40-9:45 a.m.

Keynote:
Andrew Heyward, Former President, CBS News

9:45-11 a.m.

Growing Audience Success
Companies that show substantial growth in newspaper circulation and readership constitute this panel. Learn how they have grown these numbers by leveraging opportunities in their market and by placing an integrated focus on circulation leadership and content changes.

Bob Zaltsberg, Editor, The Herald-Times (Bloomington, Ind.)
Henry Freeman, Editor/Vice President of News, The Journal-News/LoHud.com (White Plains, N.Y.)
John Graham, Manager/Marketing and Research, Paddock Publications, Daily Herald (Arlington Heights, Ill.)
Moderator: Diane Hockenberry, Director of Audience Development, NAA

11 a.m.

Break

11:15-12:30 p.m.

Reconnecting with Your Community
Eager to rebuild their once-unbreakable bond with local residents, publishers are developing collaborative media platforms that invite interaction and new forms of community building. In today's media landscape, community is no longer restricted to geography; it involves groups of people who share similar interests and affinities. Hear from the media's leading community builders during this engaging, unfiltered discussion.

Dan Pacheco, Senior Manager of Digital Products, Bakotopia/The Bakersfield Californian's New Products Group
Fran Wills, Vice President of Interactive, Denver Newspaper Agency
Mike Orren, President, Pegasus News/Texasgigs.com (Dallas, TX)

Moderator: Randy Bennett, Vice President of Audience and New Business Development, NAA

12:30-2 p.m.

Lunch with Keynote Speaker:
Craig Forman
Former Vice President & General Manager
Media & Information Division of Yahoo® Inc.
The former head of Yahoo!'s consumer information unit will share his strategies for diversifying a market leader into new products and revenue streams, where Yahoo! is going next, and how newspapers can prosper in the shadow of the 800-pound Search and Portal gorillas.

2-3:15 p.m.

Niche Publications: Another Look
Many new niche publications made a splash when they were first introduced. Now, after two or more years in the market, their leaders are ready to share successes and lessons learned. Panelists include executives representing youth and Hispanic-targeted products.

Alex Taylor, Vice President and Business Manager, Atlanta Journal-Constitution/ Mundo Hispanico
Kerry O'Reilly, General Manager, tbt*, St. Petersburg Times
Steve Silberman, Executive Editor, The Desert Sun (Palm Springs, Calif.)
Moderator: Diane Hockenberry, Director of Audience Development, NAA

3:15-4:30 p.m.

Beyond Behavior: Understanding Reader Satisfaction
Readership studies help illustrate reader behavior, but what about gauging reader satisfaction? Representatives from the E.W. Scripps Company share a groundbreaking study they launched to help better understand what readers view as important in their lives; how well their local newspaper covers these topics; which papers are doing it well and lessons learned.

Linda Sease, Marketing Director, E.W. Scripps Company
Tim Gallagher, Publisher/President, Ventura County Star (Calif.)
Moderator: Randy Bennett, Vice President of Audience and New Business Development, NAA

4:30-5:30 p.m.

If I Were a Newspaper Publisher
As insiders, we are too close to the issues that surround our daily work. Hear from media entrepreneurs outside of the newspaper industry who will share their perspectives on new growth opportunities for newspapers, and their suggestions for competing in a complex media environment.

(Panel Discussion)

8:00-8:30 a.m.

8:30-9:45 a.m.

Value Proposition
Mort Goldstrom, Vice President of Advertising, NAA

From the Top Down: Embracing Innovation
Newspapers everywhere are reexamining their operations and putting more emphasis on new product development. But once you have a course of action, what's the best way to implement it? This session offers a behind-the-scenes look at how several companies set, institutionalize and communicate their goals; plus hear their results to date.

Wendy Zomparelli, President and Publisher, The Roanoke (Va.) Times
Reid Ashe, COO, Media General
Shaun Higgins, Director of Sales and Marketing, The Spokesman-Review (Spokane, Wash.)
Moderator: Jeanne Fox-Alston, Vice President of Diversity and Workforce Training, NAA

9:45-11 a.m.

Innovation: From Theory to Implementation
The industry is a buzz with the need for innovation. In theory we all get it, but what does that mean in practice? Newspapers experimenting with alternative  business models and editorial practices share what they are doing and what type of reaction the changes are garnering from readers.

Sherry Chisenhall, Editor, WichiTalk/The Wichita Eagle
Jeff Levine, Vice President and Director of marketing, Sun-Sentinel Company (South Florida)
Edward Greenspon, Editor-in-Chief, The Globe and Mail (Toronto, Canada)
Moderator: Diane Hockenberry, Director of Audience Development, NAA

11 a.m.

Break

11:15-12:15 p.m.

Multimedia Mindset
Increasingly, newspapers are putting new media executives in charge of total operations. This session will bring together several publishers and executive editors who cut their teeth on new media and explore how that experience is changing newspaper operations and strategies, as well as how these executives now view the business.

(Panel discussion)

12:15-12:30 p.m.

Closing Remarks

Diane Hockenberry, Director of Audience Development, NAA