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Navigating the Microzone




The NAA Guide to Microzoning" covers general principles for successfully implementing a microzoning strategy, whether your newspaper has a circulation of 40,000 or 400,000. This guide also provides senior managers with an overview of critical issues in the implementation or expansion of microzoning activities and touches on marketing and sales issues as an important background to the microzoning discussion.

For further information, please contact the Technology Department at (571) 366-1126 or technology@naa.org.

First Published:
May 1, 2008

NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

Event Details