NAA’s “Solutions 2008” Regional Marketing Symposiums for Smaller-Market Newspapers

Smaller-Market Solutions 2008: Big Ideas CD
Compiled with input from NAA's Smaller-Market newspaper members across the U.S. & Canada, this new interactive CD contains scores of innovative circulation, promotion, advertising, new media and editorial ideas guaranteed to help increase revenue, retain subscribers and much more. For your FREE copy, please e-mail lindsey.leisher@naa.org. Please include your name, newspaper and shipping address.

"Readership - Revenue - Rewards"
Newspapers face a tough 2008. Overall budgets will tighten even as the push to build readership, develop new products and increase revenue will accelerate. Travel-and-training expenditures that don’t solve the affordability-plus-ROI equation are likely in question, too.

These are the challenges. Here’s the solution: Set aside a small amount of time and funds to attend a Smaller-Market Newspaper Regional Marketing Symposium this year—affordable, convenient, one-day meetings jam-packed with proven, audience-building, revenue-driving, tools and ideas for your readership, classified, circulation, print and digital strategies.

Sign up today for a Smaller-Market Symposium near you and reap the rewards.

To register for a 2008 Smaller-Market Symposium, or for more information, contact Lindsey Leisher, NAA’s marketing coordinator for smaller-market newspapers at lindsey.leisher@naa.org today!

Registration Fees

NAA Federation Members $60
NAA/SNA Members $90
30% Discount Each for Additional Registrations

2008 Dates and Locations

Thursday, September 4, Madison, Wisc. – Holiday Inn at The American Center
Thursday, October 16, Columbia, S.C. – South Carolina Press Building
Thursday, November 6, Columbus, Ohio* – Hyatt on Capitol Square

*In partnership with SNA

Each Symposium includes a large variety of take-home products and materials; including the latest “Solutions—Big Ideas for Smaller-Market Newspapers” CD that contains hundreds of samples and descriptions of proven strategies, success stories and product ideas you can put to work at your newspaper right away. You’ll also have the invaluable opportunity to network and share ideas with your smaller-market colleagues (continental breakfast and luncheon are provided).

Topics We Cover at Solutions Symposiums:*

• Advertising
  Jump start your retail and classified sales with ideas on building new revenue streams from existing and new advertisers

• Circulation
  Techniques to retain and increase circulation, and convert single-copy buyers into regular subscribers

• Multimedia Marketing
  Ideas and success stories on packaging print and online to help drive new revenues and profits

• Readership
  New products and ideas that will help you build readership and reach niche markets and other sought-after audiences

• Recruitment & Retention
  How to find great talent and how to train and keep your best hires

• Big Ideas for Smaller-Market Newspapers
  Interactive session with more than enough proven solutions to pay your way to the Symposium—and back

• Political
  All about the power of political advertising in newspapers—and how to illustrate this power to your customers; issues campaigners, consultants and candidates

• State of the Business Report & Outlook
  Trends and indicators on how ’08 will shape up for advertisers and newspapers—plus economic forecasts for your region

*To provide you with timely and valuable programming, topics and presentations are continually updated. Session content may vary by location.

View a Sample Agenda

First Published:
December 11, 2007