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Achieving Strategic Alignment Report



Successful execution of business strategy requires that all aspects of an organization be aligned with that strategy. The more difficult the challenge – the steeper and rockier the road to success, the faster the speed demanded -- the greater the importance of alignment. This report drills down on one of the Horizon Watching 10 strategic imperatives.



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NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Joint NPA/NAA Conference
November 11 - 12, Chicago, IL

NAA and NPA jointly sponsor the Newsprint Conference each year to bring together executives of the newspaper industry and the newsprint manufacturing industries to discuss issues related to our most important raw material - newsprint.

Event Details.