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Adopting a Multimedia Mindset



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Report

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Product Description:

This report addresses how newspapers need to adopt strategies and mindsets that assume cross-platform product development and sales The report includes examples of how newspapers are restructuring their newsrooms, transforming the relationship between print and online and building multimedia skills.

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NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

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