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Classified Evolution: A Web-Centric Solution to a Shifting Marketplace




The second of two position papers, this report suggests that if newspapers flip the classified model and position the Internet as the core platform to accept, store, manipulate and disseminate classified advertising, they will realize more revenue per order, new revenue streams and significant cost savings.

Classified Checklist: A Marketplace Fitness Test

First Published:
April 1, 2003

NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Young Reader Seminar

The NAA Foundation brings together the best minds in youth readership. Join us in Phoenix for a conference with youth editors, NIE professionals and scholastic media advocates. Separate programming strands will provide everyone with plenty of opportunities to learn through interactive instructional sessions,inspiring keynote addresses, show-and-tell presentations, and informative discussions. It’s a premier training opportunity not to be missed!

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