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    Preserving Talent II


    "Preserving Talent: Part II" demonstrates hopeful anticipation that the newspaper industry will apply lessons learned, past and present, to attract and retain the best people. This 2002 study updates the existing body of knowledge about newspaper employee departure and expands the work to focus on the drivers of employee attraction and retention.

    First Published:
    June 19, 2007

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    NAA / Political

    This new Web site, recently launched by NAA, tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

    Learn more.

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    We are actively adding new resources. If you know of a resource that you think we should include, please send us your suggestions.

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    NAA Events

    2009 NAA mediaXchange
    March 9-11, Las Vegas, NV

    For media industry execs with responsibility for revenue, audience, content management, digital/emerging technology and infrastructure. This annual gathering delivers in a single location:
    • Idea sharing, training
    • Knowledge base, best practices
    • Tools
    • Access to experts and suppliers
    • Examples of innovation

    Event Details.